Hospitality Marketing Strategies for Marriott Hotel Report

This report provides a comprehensive analysis of Marriott Hotel's marketing strategies within the hospitality industry. It begins by defining marketing concepts relevant to the service industry, followed by an examination of the impact of the marketing environment on the hotel. The report delves into the relevance of consumer markets, exploring consumer buying behavior and the factors influencing it. It further discusses the principles of developing various market segments, including demographic, psychographic, geographic, and behavioral segmentations. The report concludes by highlighting the importance of marketing in the hospitality sector and suggesting how Marriott's strategies can be effectively implemented. References to academic research are included to support the analysis.

Marketing in
Hospitality
Task 1

Table of Content
• Introduction
• Concept of marketing for relevant service industry
• Impact of marketing environment on the industry
• Evaluate the relevance of consumer markets in industry
• Discuss the principle for developing various market segments
• Conclusion
• References

Introduction
In current business environment, every business organisation is putting
major emphasis on their marketing system. It has play an immense role
in the growth of each business enterprise of different sector. This
presentation is based on Marriott hotel which is multinational hospitality
industry.

Concept Of Marketing For Relevant
Service Industry
Marketing refers to the set of direction for developing and building
relation, communication and deliver valuable products to their
customers in proper manner. Marketing in hospitality sector is totally
different so hospitality industry deal with tangible assets such as food,
bed, ambience and services etc. Marriott hotel strategies can be
effectively implemented within the hospitality industry.

Contd..
Marriott hotel is the hospitality organisation which used the concept of
coordinated marketing. Hotel mentioned that a firm main motive is to
generate high income and revenue by placing their customers needs and
demand at the top priority and an enterprise has been shown the
essential growth and success by using such concept of marketing.

Impact Of Marketing Environment On
The Industry
Marketing environment is essential player for deciding the success and
failure of marketing planning of an enterprise. Hotel Marriott operates
and run in macro and micro environment which continue changing the
constant price of their products and facilities. It can be recommended
that management team of Marriott hotel can examine their macro and
micro environmental elements for determining their effective marketing
strategies in proper manner.

Contd..
There are some factors which directly impact on marketing
environment that are as follows:
Political factors such as tax policies, patents, stability of government
which should be considered as operating as per the rules and
regulations which can be hard task for an organisation.
Technological factor that includes application, software upgrade,
lifestyle products which should be check in daily time period.

Contd..
Social factor involves capacity of people, family size, lifestyle of an
individual and awareness among person that should be concentrates on
developing effective marketing strategy for specific enterprise.

Evaluate The Relevance Of Consumer
Markets In Industry
Consumer market- It is actual system who will let the people
purchasing goods, products and services. In the consumer market, the
buyers take and make their own choice for spending money and using
such products.

Contd..
Customer's buyer behaviour
There are certain important factors which understand the
customers buying products and services that are as under:
• Cultural
• Personal
• Psychological
• Social

Discuss The Principle For Developing
Various Market Segments
Marketing segmentation refer for dividing entire market in smaller
units which involves customers whose choice are similar in each
manner. After that, analysing the demand of such small groups,
Marriott can framing their strategies of marketing for considering the
needs of every type of customers.

Contd..
There are different market segmentation are as under:
• Demographic
• Psycho graphic
• Geographic
• Behavioural