HND Hospitality: Marketing Plan & Advertising Campaign Analysis

This report provides an overview of advertising campaign planning in the hospitality industry, specifically focusing on media selection and marketing strategies. It emphasizes the importance of understanding the target audience, conducting market research, and scheduling advertisements effectively. The report also highlights the significance of defining campaign objectives, such as raising awareness and convincing customers to purchase. Using Hilton London-Park Lane hotel as an example, the report illustrates how marketing managers can determine product and service offerings based on customer demand and competitor analysis. The conclusion underscores the necessity of market research and identifying internal and external factors to formulate successful marketing strategies for the firm.

Marketing in Hospitality
Advertising campaign planning for operation in service industry
INTRODUCTION
Planning plays an important role in hotel industry. Advertising assists the
firm to increase its promotion for whole business quality. In Hilton London-
Park Lane hotel, planning of producing, selling and buying are organised by
efficient ways. Determine product & service by who will buy, what it is,
how much amount they will pay and its cost to produce, where it compare
with similar product available and why customer demand exist for the good.
Group of advertisement messages of similar nature are including in
advertising campaign. Same themes and messages are shared by
marketers at various types of media at fixed times. Time frames are
specifically defined and fixed in advertising campaigns. Before making an
advertisement campaign, it is necessary for the marketing managers of
Hilton London-Park Lane hotel to know the objectives of advertising
campaign. The objective is:
• To aware people about its products.
• Convince them to purchase
• Make product available to customers
Selection of media: In this step, appropriate media
is selected for the advertisement of product. Hilton
London-Park Lane hotel used internet, television,
presentations, newspapers etc. to promote its
product.
Media scheduling: Managers of Hilton
London-Park Lane hotel done scheduling of
advertisement appropriately so that Ad will be
audible, read and visible to the potential customers
at right time.
Execution of campaign: Finally, the firm
implement its campaign and feedbacks are taken to
the customers of Hilton London-Park Lane hotel.
Advertising Campaign
Research: Marketing managers of Hilton London-
Park Lane hotel conduct market research for its
product which they want to be advertised in order
to find out the demand and competitors.
Know target audience: It is necessary to
know the target audience for its product. By this
step, they know the people who are going to
purchase their products. The target audience of
Hilton London-Park Lane hotel is upper class
people.
Deciding proper theme: Marketers of Hilton
London-Park Lane hotel decide the theme of
campaign such as graphics, colours, voices and
music to be used, advertisement design, way of
delivering message, language used, jingles etc.
As per the above mentioned report, it has been
concluded that it is necessary for the managers to do
market research and identify it to formulate marketing
strategy for the firm. Internal and external factors
influence the working of the company.
CONCLUSION