Analysis of Marketing Communication Strategies for Island Resort

This report provides an analysis of integrated hospitality marketing communications, focusing on the case of Island Beach Resort. It begins with an introduction to the concept and the resort's objectives, which include building a strong customer base and increasing revenue. The main body of the report examines communication objectives, the justification for selecting and integrating various communication channels (such as mobile networking, social media, and email marketing), and the development of a marketing communication plan. The report also details the marketing mix strategy, including place and price considerations, and explores digital marketing channels like social media and content marketing. Furthermore, it addresses monitoring and controlling techniques using tools like Google Analytics and social media metrics. The conclusion summarizes the findings and emphasizes the role of ICT in enhancing communication strategies. The report highlights the importance of digital marketing in the hospitality sector, offering insights into how businesses can leverage various channels to achieve their communication objectives.

Integrated Hospitality Marketing Communications

TABLE OF CONTENT
• INTRODUCTION
• MAIN BODY
• CONCLUSION
• REFRENCES

INTRODUCTION
 Integrated hospitality marketing communication is the effective and innovative
communication parameter that is undertaken in digital business world in order to
program on other new paradigms and marketing to gain high position in competitive
environment.
 Island beach resort is one of the private owned that offers worldwide services and
popular for it’s extensive services and facilities.
 The main goal of the island beach resort is to establish strong place in the hospitality
sector so that enables to build strong customer base and in return generate high
revenue.
 In this presentation will explain different marketing channels and communication
strategies to create and develop options and integration of new effective channels
which develops new technical programs.

MAIN BODY
Communication Objectives
 The main mission of the island beach resort is to develop new
communication objective effectively by applying productive
marketing platforms and social media tools to build great
positioning in global segment to channelize rational strategy of large
consumer-oriented services.
 In recent time island beach resort is targeting to follow innovative
marketing process with adaption of digital media parameters i.e.
Facebook, Instagram and Twitter etc. that becomes more interactive
platform for communication perspective on to global marketing
segments.

CONT…
 Island resort is aiming to achieve all new communication objectives along with
certain objectives to lead consumers close to venture digital integrated
communication with the use of marketing paradigms.
 In addition, organization is also planning to lead functional efficiency so productive
programming is undertakes by marketing managers which helps to enter onto
global consumer segments.
 In future It will aim to target on it’s new competitive business revenues to achieve
expertise on new rational communication objectives so that it can spread
information about it’s resort services and facilities among world customers which
leads high profitability within business.

Justification behind selection and integration of channels of communication
 The main aim of the selection and integration of different
new innovative media of communication is to mainly
focus on mobile networking, social media and email
marketing within island resort to achieve higher
cooperation of innovation which can be evaluated
through justification. Justifications are mentioned below:
 Constantly rising competition in the hospitality industry
has influenced the new functional channels of developing
most productive models which can be supported to
achieve huge profit within business market.

CONT…
 Island resort can be focused on bringing innovation with the productive
communication channels, whereas customers can achieve customized hospitality
services and extensive information about island resort through digital media profile.
Such initiative supports company to give value to their guests as well as influence
them to pay extra something on customized services.
 Integration of digital media with the use of new communication strategies builds
productive platform for the island resort and assists to raise good will of the company
and influences productive outcomes within business.

Marketing Communication Plan
 The marketing communication plan is a interactive method or strategy whereas market
and customers can easily interact with the innovative busines plans to generate large
scope of services to lead on advancement in the productive working revenue so that
enables to achieve productive and highly elaborated communication networks or
channels.
 Island beach resort is enabled to build large customer base and also enter into
international hospitality and tourism industry, whereas has wide scope of revenue
generating.
AIM
 The main goal of the island resort is to develop strong place with extensive methods of
digital marketing and technology to develop productive place of innovative marketing
which will lead more advanced effective and productive working segments.

CONT…
Mission statement
• The mission statement of island resort is to assure that targeted market is globalized
instead of national or local consumers which will be supported to build up highly
innovative business patterns as result will be advanced profit ratio as well as
networking to establish larger profit.
Marketing mix strategy
 It is strategic marketing approach that raises different strategies which undertakes
by company to influence it’s brand image and product popularity as well in it’s
market whereas it operates.

CONT…
Place
• It develops effective communication channel that requires to work on
the place factor strongly so that all consumers get high availability of
island resort information. Social media pages and websites are string
communication that helps to give information about island resort across
the world.
Price
• Price factor is mainly focused to lead on reasonable pricing around the
all working segments so that large number of customers can be targeted
as target audience, as result will support to achieve success in all
business patterns.

CONT…
Digital Marketing Channels
• Social media marketing: Instagram, Snapchat, Twitter, Facebook are more
interactive platform that keeps wide marketing potentialities that are further targeted
to lead a productive and advanced communication paradigm. With these mediums
Island resort can attract large customer base which can be further developed new and
attractive ways of commercialization for island resort’s marketing.
• Content media marketing: It is a one of the major innovative digital marketing
channel that will support island resort to digital commercialization through travelling
websites and also lead functional advancement.

CONT…
Monitoring and Controlling:
 Google Analytics and Social media metrics enables to lead on the best and effective
monitoring and controlling techniques so that organization can perform it’s functions
more effectively. Highly upgraded new services will develop large scope to gain high
and competitive hospitality standards.
 The island resort works on the monitoring and controlling parameters so that it can
develop longer effective place among customers’ marketing space. In addition
organization will further add other effective parameters like 360 degree feedback
strategy that supports to understand needs and preferences of customer for the resort’s
services and facilities. With this strategy island’s managers can easily determine
effectiveness of new communication strategy which are implemented to lead success in
communication plan. Thus, managers of island resort can monitor and control all service
activities effectively.