Integrated Marketing Communications Plan: Crow Wood Hotel Report

This report provides an in-depth analysis of integrated marketing communications within the hospitality industry, specifically focusing on the Crow Wood Hotel & Spa Resort. It begins by defining hospitality marketing communication and highlighting the importance of effective strategies for achieving business goals, including attracting customers and improving brand image. The report then explores the role of communication objectives, such as developing a strong brand image and influencing customer behavior, and justifies the selection of communication channels like social media and advertising for their potential to reach a wide audience. An integrated marketing communications plan is proposed, emphasizing the importance of market research and adapting strategies to meet customer needs. The conclusion reinforces the significance of integrated marketing communication for transferring information and offering effective services. The report is supported by relevant references from books and journals, offering a comprehensive understanding of the topic.

INTEGRATED HOSPITALITY
MARKETING
COMMUNICATIONS

TABLE OF CONTENT
• Introduction
• Communication Objectives for the Resort
• Justification for the selection and Integration
• Integrated marketing communications plan
• Conclusion
• References

INTRODUCTION
Hospitality Marketing Communication can be
defined as the process which simply explains about
the approach which company should use for the
purpose of accomplishing their goals and target. In
present scenario, role of marketing is increasing day
by day where technology is playing crucial role in
current scenario

COMMUNICATION OBJECTIVES FOR THE
RESORT
The use of communication channel is
increasing at a greater speed within the field of
marketing because it certainly allows the entity to
improve their performance. In context of Crow Wood
Hotel & Spa Resort, they will simply allow them to
attract more number of customers towards the entity if
they will have effective communication marketing
strategy.

CONTINUE…
• Developing Image for product and service: It is essential for the organisation like Crow
Wood Hotel & Spa Resort must work within the field of providing multiple number of
services to the customers as per their needs and requirements.
• Aid customer behaviour: Nowadays, different kinds of events can be conducted within
hotel and resorts
• Augment market penetration: It is important for the organisation like Crow Wood Hotel
that they must focus on their potential customers because that is the only way through which
company can improve their position within the market.

JUSTIFICATION FOR THE SELECTION AND
INTEGRATION
The present market is full of competition where company should be able to determine that which
communication channel can be helpful for them in accomplishing their goals and target. In
context of Crow Wood Hotel, the communication channel into which they must consider is
social media, advertisement because it can become one of the source through which company
can attract large number of customers in short time period
• With the help of social media, organisation can easily determine about the requirement of
customers which is very much important in attracting higher percentage of customers in very
short time period.

INTEGRATED MARKETING COMMUNICATIONS
PLAN
It is essential for any of the organisation to meet out their objectives and for that
communication marketing can play the necessary role in current scenario. In context of
Crow Wood Hotel & Spa Resorts, the integrated marketing communication plan can simply
allow them to improve their overall productivity through which their goals can be
accomplished. Firstly, it is necessary for organisation to do proper research on market and
the requirement of customers.
• This also serves to create the necessary adjustments which are much more advantageous
and on which enough revenue and profit on a regular basis can be developed.
•

CONCLUSION
After having a detail discussion, it can be concluded that integrated marketing
communication is among the most important sector in present scenario which is helpful in
transferring any of the useful information through which effective services can be offered to
the customers. It need to be understand that there are several types of marketing channel
which can easily allow to form appropriate strategies and many more which is very much
important in current scenario.

REFERENCES
Books & Journals
• Barreda, A., 2014. Creating brand equity when using travel-related
online social network Web sites. Journal of Vacation Marketing. 20(4).
pp. 365-379.
• Gatling, A., 2015. A causal model for integrating workplace spirituality
into hospitality organizational transformation. Journal of Human
Resources in Hospitality & Tourism. 14(2). pp. 177-194.

THANK YOU…