This essay provides a detailed analysis of hospitality marketing essentials, focusing on the context of JJW Hotel and Resorts. It begins by outlining the key responsibilities and roles of the marketing function within the organization, examining how these relate to the wider organizational context and the marketing environment. The essay then explores the significance of the interrelationship between marketing and other functional units within the hotel. Furthermore, it delves into a critical analysis of the major elements of the marketing function, including market research, strategy, product development, and promotion. The essay also compares different marketing mix applications across various hospitality organizations, culminating in the development of a basic marketing plan for Travelodge hotel. Throughout the essay, relevant examples and references support the analysis, offering a comprehensive overview of the subject matter.