This essay delves into the core principles of hospitality marketing, examining the key roles and responsibilities of the marketing function within organizations like Travelodge. It explores the interconnectedness of marketing with other organizational units, such as human resources and finance. The essay then compares how different hospitality organizations apply the marketing mix to achieve their business objectives, followed by the development of a basic marketing plan for Travelodge to meet its marketing objectives. The analysis covers market research, product development, communication strategies, and the significance of promotion and sales within the context of the hospitality industry. Furthermore, it discusses the relationship between price, food and beverages, products, and human resource management, highlighting the importance of customer satisfaction and brand image in the competitive hospitality landscape. The essay uses examples of McDonald's to showcase the marketing strategies and planning processes.