Hospitality Marketing Essentials: Roles, Mix, and Plan for Marriott

This report provides a comprehensive analysis of Marriott International's marketing strategies. It begins with an introduction highlighting the importance of marketing in the hospitality industry and the focus on customer experience. The report then delves into the roles of the marketing function within Marriott, including promotions, networking, and pricing, and how these relate to the wider organization, emphasizing research, strategy, and market monitoring. The core of the report examines Marriott's marketing mix, detailing product, people, price, place, and process strategies. It also highlights the importance of employee skills and effective pricing strategies. Finally, the report concludes with an overview of Marriott's marketing plan. The report emphasizes the importance of understanding customer needs, employing effective promotional strategies, and adapting to market changes to achieve success in the competitive hospitality industry.

Hospitality Marketing
Essentials

INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
P1 Roles of the marketing function within the organization....................................................................3
P2 The roles of the marketing relate to the wider organization..............................................................5
TASK 2..........................................................................................................................................................6
P3 The marketing mix of the organization...............................................................................................6
TASK 3 .........................................................................................................................................................9
P4 The marketing plan of the organization..............................................................................................9
CONCLUSION.............................................................................................................................................10
REFERENCES..............................................................................................................................................11

INTRODUCTION
The organizations are making strategies to achieve success and they will make quality
products and services (Chandiok and Sharma, 2017). They are focusing on giving good services
to customers which will attract them to the organization. The hospitality is one of the growing
industries of the world where they are giving good experience to customers. There are many
types of organizations in hospitality industry for example, hotel, restaurant, food and drink, and
travel industry. This industry depends on accessibility of relaxation time and buying habits of the
people. There are many internal and external factors that affect the organization. They have to
make the strategies to attract customers. The organization chosen for the report is Marriott
International which was founded in 1927. They have more than 30 brands and 7000 hotels with
hotels in 131 countries. They are focusing on giving good experience to customers. They have
luxury hotels for the rich people and they are giving them the best services. The report includes
roles of the marketing function within the organization, roles of marketing related to the wider
organization, marketing mix of the organization and marketing plan of the organization.
TASK 1
P1 Roles of the marketing function within the organization
Marketing
Marketing is the process which helps customers to select the best products and services.
They help the organization in promoting goods and services. An organizations make the
strategies for attracting customers (Eletxigerra, Barrutia and Echebarria, 2018). It includes
understanding the needs of customers and helps them in selecting the best products and services.
Roles of the marketing function
Marketing is the important part in executives Marriott. A warm and cordial greeting is the
services they give or logo for a decent organization framework and similar should be understand
when taken as a business to deal with. The marketing function analysis with the manner in which
customers are invited, the guest plan and they are given the good quality services that will
appreciate and there are many strategies which will help the organization to be successful. There

are many strategies for promotion and they will help Marriott in improving performance for any
area of business since it includes good products and services and this will make the organization
attract customers. This will increase the importance and depends on the introduction and
execution of the employees and will make good products and services.
Marketing function
Promotions
The most important factor for increasing the business is forward is promotions and this is
the best strategy of the organization to attract customers. The focus of the organization is
promoting goods and services online and will attract customers and will help them in improving
performance (Okumus and et.al., 2019). The promotions that are local helps the organization in
increasing customer reach and these are the provincial magazines promotions for the products
and this is attracting customers of the organization. The strategies of Marriott are successful
when something is promoted and they are attracting customers of the organization. The
promotions are helping the organizations and they will give good quality products and services.
They help the organizations in improving performance and they can influence the behavior of
customers. The customers are attracted when the organizations are giving them good products
and services.
Networking
Networking is the factor that helps the organizations to make strategies and Marriott
strategy is to communicate with customers with the best systems organization conceivable. It is
conceivable when the customers are interested in products and services of the organization and
helping the organization in word of mouth. The organizations will help customers to select the
best products (Chon and Zoltan, 2019). There are many people knowing the strategies of the
organization and needing to realize how to communicate with customers to give profit of the
organization.
Pricing
The costs at which the organization can improve performance and offer it this will attract
customers. The corporate areas more often than not requires Marriott to be embraced as they

incorporate part of the organization and coordinated by them and require a tremendous
organization strategy that will help in improving performance. This is the place where the
Marriott make the strategies of the organization and will help the organization in improving
performance. This is likewise where all the publicizing happen that prompts the decision of the
corporate. Marriott may require a publicly support to advertise it and falling back on the
equivalent would be productive. The organization will make the strategies and they will attract
customers and help in improving the performance (Sertel, 2017).
P2 The roles of the marketing relate to the wider organization
The marketing of the organization have different capacities for example, promoting,
account, dispersion framework and these are the strategies which help the organization which
help them in the promotion process. The promotions of the organizations are connected with the
products and services of the organization. The promotions of the organization require financial
assets for the usage, exploration, arranging and assessment of promotions methods and arranging
the business organization and it is given by the account branch of the organization. Promoting
useful for the organizations and without legitimate communication and arranging with monetary
group in the organization. The organizations make the strategies for the promoting and are
connected with different departments of the organization. The promoting includes depiction from
the marketing of the organization and the strategies are made for the products and services of the
organization to help the organization improving the performance. The organizations want HR
from HR departments, financial help from account office and coordination from different
departments. The strategies of promotions should be imparted and upheld by different divisions
of the organization. For example, the HR strategies is connected with the marketing department
to expand the business, the most important factor is the organization should make the products
and services according to the needs of customers (Gaur and Afaq, 2020). The promoting
strategies of the organization are helping in improving the performance. The promotions of the
organizations are interrelated with the wide range of various utilitarian units of the business
organizations.
Research- The organizations have to make goods and services according to the needs of
customers. They are doing research to help the organization in making strategies. The research
helps in getting the information of the organization which are connected with the needs of

customers. Market research and coordination, money, crude materials, assets and different
organizations can achieve with the help of the strategies. The research is important for the
organization and helps them in making products and services.
Strategy- The showcasing of a Marriott, it straightforwardly connections to the
neighborliness offered by the center gathering that investigates the way toward introducing and
making the occasion effective. Clearly the realities that should be sustained and permitted to be
noted when the occasion is arranged is taken acceptable consideration of and acquainted with the
staff who will take it forward to make it effective. The motivation behind why the customers
stays stick to a business is the organizations' dependability and furthermore the fluctuated
innovation utilized by the business to connect with the customers or the customers requirements.
Thus, it would be fundamental for the inn organization likewise to follow these comparative
standards and in like manner get developing with the development of the customers. Likewise,
being innovative is significant in any field as 'Change is Constant'. Subsequently differed sorts of
cycle change at required spans when time requests become significant.
Monitoring of marketing environment- The have Monitoring of marketing is important in
for improving the performance of the organization and the improvements give helpful reaction to
the good product and services of the organization.
Market segmentation- The organizations are making goods and services for customers
(Kandampully and Solnet, 2019). The promotions of goods and services of the organization help
in the different business sectors and make the strategies for products of the organization.
TASK 2
P3 The marketing mix of the organization
The marketing mix is included in the promoting strategies to increase the performance of
the organization. They use different strategies for promoting goods and services of the
organization and help them in improving performance (Teeroovengadum and Nunkoo, 2018).
The organization has many factors that are important socio economics, products and services of
the organization, market size and the needs of customers. The marketing mix is the strategy of
the organization which helps the organizations in making products and services. The regular

utilization of showcasing blend includes 4 P's of marketing mix which include products, place,
price and promotions. There are different methods of marketing mix and 7 P's of the products,
price, place, promotions, process, positioning and people. Marriott is a large organization with
many employees and they are making strategies to help the organization to develop and establish
its connection in public market in introductory years. This was because of the use of expanded
showcasing blend by the organization and certifiable energy of customers driven methodology.
Product- The Marriott gives the best products and services to customers which help the
organization to improve the performance (Jin and Wang, 2016). They are good in quality and
attract customers to the products and services. The products and services of the organization are
reasonable and reachable.
People- The marketing mix is the process of helping the people to make the strategies of
the organization. This is the most important factor of the Marriott and they need to consider the
privilege gifted and skilled individuals who are sufficiently proficient to improve the
performance. The organizations have many employees and they are the important part of the
organization. The solitary appropriately experienced and skilled individuals can do it
appropriately. The correct coordinators, staffs for different obligations are set and appropriately
assigned with the individual works so it will help the organization in improving performance and
make the strategies for the good products and services.
Price- The Marriott needs to design the best valuing technique to guarantee a decent
overall revenue for their administrations. To decide the evaluating, they have to know the whole
expenses of tasks identified in the organisation. Consequently a legitimate spending plan is to be
arranged and this empowers the ideal usage of the assets. A portion of the powerful evaluating
procedures they can embrace are cost based estimating, esteem based valuing, serious estimating,
pack valuing, premium valuing, etc. A portion of the overall suspicions and assessments will
likewise assist the Marriott with focusing on the correct valuing strategies. With the preferred
evaluating over the contenders, the Marriott will have the option to pull in more customers and in
this way increment its income and net revenues.
Place- The place of the organization is the important factor in making the strategies of the
business. The customers of the Marriott are attracted because of the place. They are luxury hotel

located at the best places and this will help the organization to give good products and services to
customers (Melissen and Sauer, 2018). The place of the organization will have an impact on
customers of the organization and they will choose the best products and services. Proximity and
effortlessness to travel is one the significant perspective while settling on the choices about the
decision of organization. Some different components to be considered in the arrangement are
vibe, crowds, coordination, well being and security of the place, etc.
Process- This is the important factor that helps the organization to achieve success. The
knowledge is given about the Marriott products and services and different organizations, public
connection will help the Marriott with understanding what others feel about the Marriott. Hence,
for getting positive input from the people, the Marriott need to guarantee that they are attracting
customers, advertisement crusades, distributions of products and services online and to ensure
the people are attracted to the organization.. This procedure of having more certain advertising
will add to more business for the Marriott. More individuals will get pulled in to the
organizations which will help the deals and ROI of the business. Consequently organizations
need to keep great advertising to ensure the products is reached to numerous customers.
Positioning- The products and services of the organization will help them increase the
performance (Ciasull, Montera and Palumbo, 2020). The most important factor in making the
strategies of the organization that needs the Marriott to guarantee that the products and services
are helping them to attract customers so it arrives at the customers and improve the performance
of the organization. The promotions of the organization are the determinant of achievement of
the business. They are the important component of a promoting plan is the situating of the
Marriott in their market fragment. Situating is subsequently a methodology which encourages the
Marriott to build its customers base by and helps in the research of customers needs with the goal
that the occasions can solve the issues and guarantee better consumer loyalty.
Promotions- There is an imperative requirement for the Marriott to have great limited
time exercises so Marriott can have good products and services. With the rise of digitization,
presently a days more organizations are giving ads on the online stages and online media to reach
to more customers. Limited time procedures must be viable to improve business deals and
customers base. There is high rivalry in the Marriott and there is an indispensable need that

organizations need to offer different types of products and services to the customers to pull in
them and make them move from different brands.
TASK 3
P4 The marketing plan of the organization
Marketing plan- The organization should focus on giving good products and services.
Marriott is having the gym for the rich people and will increase the product by 15%.
The organizations have many employees and they help in making strategies. The
marketing plan of the organization is to be masterminded and will help the organization in
improving the performance. The place of the organization has a basic employment in the
achievement of the organization. They have luxury hotels and they are at the places to attract
customers and will help them in increasing the performance (Lin, Chiang and Wu, 2018). This is
the most important factor in the marketing mix of the organization. There are many types of
customers and they have the need of the products and services workplaces, open organization
will help them with understanding what others feel about the Marriott. The organizations or
things are honestly arranged in the goal market, it will manufacture the arrangements too. Thusly
it is a basic advancing method that needs the occasion the board to ensure that its organizations
are arranged appropriately with the objective that it accomplishes the right customers and
improve the performance of the organization. The most important factor for the organization is
the strategies they make to achieve success and to have good products and services according to
the needs of customers.
SWOT analysis
SWOT Analysis is an important factor for making the strategies for the Strengths and
Weaknesses and for recognizing the Opportunities and the Threats of the organisation. SWOT
analysis includes Strength, Weakness, Opportunity, Threat. A SWOT analysis help the
organization to perceive the affiliation characteristics and deficiencies, similarly as more broad
possibilities and threats. The place of Marriot is helping the organization to give good products
and services to customers and the Hospitality industry is one of the growing industries. This is
moreover where all the advancing becomes compelling that prompts the choice of the corporate.

Information meeting would engage the business to grow much better since after each Marriott
adventure the business thusly dealing with this can know where it has turned out seriously and
how it can address its slip-ups if it has been introduced on board by the customers through their
analysis and besides in like way trying to give a brave exertion and not to repeat or make any
bungles. The promotions of the organisation attract customers to the products and services
(Walliman, 2015). This is the most important factor of the organisation and they needs to have
the advantage talented and gifted people who are adequately ready to achieve the strategies of
the organisation. Marriott needs to plan the best assessing approach to ensure fair net income for
the organisation. In order to choose the esteeming, they need to know the entire costs of errands
related to all occasion works out. Making a promoting financial plan is a basic thing. This is vital
for the business to set what precisely is expected to spend for acquiring assets and furthermore to
direct the occasion exercises. An appropriate financial plan must be set already in the promotion
strategies. This will help the organisation in a smart thought on the most proficient method to
viably utilize their assets and have an ideal utilization of the assets. It will likewise assist the
Marriott with focusing on the correct evaluating techniques. With the preferable evaluating over
the contenders, the Marriott will have the option to pull in more clients and subsequently
increment its income and net revenues.
CONCLUSION
From the above report it is concluded that it is important for the organization the
customers are helping the organisation and the organizations are giving them products and
services. The customers are willing to pay when they get good products and services and they
will help the organisation to improve the performance. This will help the organisation in making
strategies for achieving success. It will help the organization in focusing on the needs of
customers. With the preferable evaluating over the contenders, the Marriott will have the option
to attract customers and in this manner increment its income and net revenues.
REFERENCES
Books and Journals

Chandiok, S. and Sharma, P., 2017. Hospitality Marketing: Strategic Issues. In Strategic
Marketing Management and Tactics in the Service Industry (pp. 213-242). IGI Global.
Eletxigerra, A., Barrutia, J.M. and Echebarria, C., 2018. Place marketing examined through a
service-dominant logic lens: A review. Journal of Destination Marketing &
Management. 9. pp.72-84.
Okumus, F and et.al., 2019. Strategic management for hospitality and tourism. Routledge.
Chon, K.K.S. and Zoltan, J., 2019. Role of servant leadership in contemporary
hospitality. International Journal of Contemporary Hospitality Management.
Sertel, E., 2017. Customer Satisfaction, Loyalty, and Financial Performance in the Tourism and
Hospitality Industry: Evidence from North Cyprus. International Journal of Economic
Perspectives. 11(4).
Gaur, L. and Afaq, A., 2020. Metamorphosis of CRM: Incorporation of Social Media to
Customer Relationship Management in the Hospitality Industry. In Handbook of
Research on Engineering Innovations and Technology Management in
Organizations (pp. 1-23). IGI Global.
Kandampully, J. and Solnet, D., 2019. Competitive advantage through service in hospitality and
tourism: a perspective article. Tourism Review.
Teeroovengadum, V. and Nunkoo, R., 2018. Sampling design in tourism and hospitality
research. In Handbook of Research Methods for Tourism and Hospitality Management.
Edward Elgar Publishing.
Jin, X. and Wang, Y., 2016. Chinese outbound tourism research: A review. Journal of Travel
Research. 55(4). pp.440-453.
Melissen, F. and Sauer, L., 2018. Improving sustainability in the hospitality industry. Routledge.
Ciasullo, M.V., Montera, R. and Palumbo, R., 2020. Online content responsiveness strategies in
the hospitality context: exploratory insights and a research agenda. The TQM Journal.

Lin, M.Y., Chiang, C.F. and Wu, K.P., 2018. How hospitality and tourism students choose
careers: Influences of employer branding and applicants’ customer orientation. Journal
of Hospitality & Tourism Education. 30(4). pp.229-240.
Walliman, N., 2015. Social research methods: The essentials. Sage.