Hospitality Marketing: Comparing Strategies and Plans for Business

This report provides a comparative analysis of the marketing strategies employed by TUI and Marriott within the hospitality industry. It examines how each company utilizes the marketing mix, including pricing, place, promotion, people, process, and physical evidence, to achieve its business goals. The report highlights TUI's focus on cost leadership and promotional strategies, while Marriott emphasizes quality service and efficient employee management. Furthermore, the report outlines a marketing plan for a hypothetical hospitality organization, including mission statements, objectives, and corporate-level strategies such as portfolio management and strategic trade-offs. It also covers business unit strategies, specifically market penetration and diversification, to increase sales and revenue. The report draws on academic sources to support its findings.

Hospitality marketing
essential

LO2 Comparison between the ways of different hospitality
organizations apply the marketing mix to their marketing
planning to achieve business goal
TUI Hotel Marriott
Pricing Company follows the cost leadership
business strategy that helps in providing the
best services on large scale. It will help in
competing the competitive market. They
must be reasonable price that can help the
people to make their visit again to TUI
Company.
Marriott has kept its price competitive to the
market. The company has offered affordable price
and lowered price to meet the needs of the targeted
lower income group
Place The company aims to establish the market
with its presence in all over the areas. The
company needs to apply the aggressive
expansion of company strategy. It provide
better environment to the customers.
Hotels present all over the world. This is best
services to provide to the customers and the best
locations in market place over the world.

Promotion The company applies promotional strategies like
advertisements as one of the important technique. It
is helpful to use social media advertising for the
customers to attract all young people. The company
use different technique (Chandiok and Sharma.,
2017).
Thecompany conducts its marketing and
advertisement campaigns through social media
which help the company to target larger number of
customers.
People There are many people working in TUI company and the
needed to provide better services to people. They must
provide training and developments p[programs to the
employees in company. the satisfaction of the company
employees is essential for the services providers that will
helps in compete successfully in market.
Marriott believes in quality and efficient working of its
people (Cateora and et.al., 2020). The company has
well trained staff with deals the customer ion the best
possible manner.
Process The process provides the set of company activities that
are used for achieving something. It will help to provide
services.
The organization has standard operating procedures
which are applicable all over the world. The company
check on its process to maintain its standard services
provided (Saura, Reyes-Menendez and Palos-Sanchez.,
2020).
Physical evidence It is the best element for implementing the marketing
plan for organization.
The company offers clean interiors to customer’s
services and this is essential for marking development.

LO3 Marketing plan for a hospitality organization to
meet marketing objectives
 Mission statements
To satisfy the needs of all customers and provides effective services with reasonable price.
 Objectives
To increases the services and amenities.
To increase the sales by 30%.
To increase the revenue by 20% in period of one year.
 Corporate level strategy
To achieve the said business objectives of TUI organization

3 portfolio management
The company is proper portfolio and it’s required it introduce new services provided to
customers.
4 strategic trade-offs
The company is required to adopt services for diversification strategiesfor managing
its risk and for increasing its revenue.
 Business unit strategies
The company to achieve its marketing plan, it is requiring adopting strategic. This
includes product development, market penetration and diversification (Jiang and Alexakis.,
2017).
 Market penetration
In order to increase its sales and overall revenue of the TUI Company. The company
is requires to adopt marketing strategy.