Hospitality Marketing: Key Roles, Mix, and Functional Relationships

This report delves into the core aspects of hospitality marketing, examining the roles and responsibilities of the marketing function within the context of the hospitality industry, specifically using Holiday Inn as a case study. It highlights the significance of building strong customer relationships, conducting market research, and communicating effectively with stakeholders. The report further analyzes the interrelationships between the marketing function and other functional units such as finance, human resources, and production, emphasizing how these departments contribute to the overall success of a hospitality business. Additionally, it explores the application of the marketing mix (product, price, place, promotion, process, people, and physical evidence) in the marketing planning process, demonstrating how these elements are utilized to achieve business objectives and enhance customer satisfaction. The report concludes by summarizing the key findings and emphasizing the importance of strategic marketing in the hospitality sector.