This report provides a comprehensive analysis of integrated marketing communications (IMC) within the hospitality sector, using Central Park Hotels as a case study. The report explores various marketing channels, including social media, event sponsorships, and websites, and examines how these channels serve communication objectives such as brand awareness, customer interest, and information dissemination. It delves into the application of IMC plans, focusing on communication strategies, channel selection, and the role of creative content in attracting and engaging target audiences. The report also outlines communication objectives for the organization, including developing awareness and creating interest, and analyzes the justifications for selecting and integrating specific communication channels. Furthermore, the report develops an integrated marketing communications plan designed to effectively meet communication objectives within the hospitality context, providing valuable insights into effective marketing practices in the industry.
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