Hospitality Marketing: Functions, Responsibilities, and Analysis

This report delves into the core aspects of hospitality marketing, focusing on the essential functions and responsibilities within the industry. It explores how marketing departments, such as those in the Hilton Hotel, engage in promotional activities through online and offline channels to reach customers. The report highlights the importance of customer relationships in fostering loyalty and satisfaction. Furthermore, it examines the interrelation between the marketing and production departments, emphasizing how market research and customer demand influence product development and service modifications. The report also stresses the significance of marketing in identifying market opportunities and outlines various strategies employed by hospitality businesses to develop and maintain effective marketing plans, ultimately aiming to enhance customer satisfaction and achieve a competitive advantage.

HOSPITALITY
MARKETING
ESSENTIALS

Table of Content
 Introduction
 Roles and responsibilities of marketing functions
 Marketing relation to wider environmental context
 Conclusion
 References

INTRODUCTION
 Marketing means all the activities which helps the company to promote the product or
services and increase its sales. Activities like advertising, selling, after sales service are
included in marketing.
 The foundation model of a business is the marketing mix. marketing mix is a set of
tools that a company uses to promote their product in the markets

The key roles and responsibilities of
marketing functions
 Promotion : Promotion of product and service is the main role of marketing functions
in this Hilton Hotel promote their products and services to the customer through
various marketing channels such as Online marketing, offline market and many more.
 Relationship : Maintaining relationship with customers helps the company to fulfil the
responsibilities of marketing function.
 Hilton hotel maintain a good relationship to their customers to increase their loyalty
towards the company.

The interrelation of marketing with other
functional departments
 Marketing department and Production department :
 Their is direct relation between marketing and production department the job of
marketing department is to collect information about the market, customers demand
and the products of the competitors and provide it to the production department .
 Then the production department will develop or modify their product or services to
fulfil the need of the customers as well as to get competitive advantage. In Hilton hotels
the marketing department and the production department work together which helps the
company to increase the satisfaction level of their customers

CONCLUSION
 Marketing function helps the company to recognize the potential products for the
market.
 Hilton hotel uses various methods to develop and maintain its marketing plan.

REFERENCES
 Di Lorenzo, F., 2018. Mineral Supply Chain Transparency: Soft and
Hard Laws on Supply Chains Due Diligence and the Rise of Public-
Private Partnerships. In Building New Bridges Between Business and
Society (pp. 135-144). Springer, Cham.
 Moser, G., 2018. International Arbitration and Domestic Laws: A
Symbiotic Interaction?. In Integration and International Dispute
Resolution in Small States (pp. 235-250). Springer, Cham.