Ritz Hotel Marketing Plan: STP, SWOT, and Marketing Mix Analysis

This report presents a marketing plan for the Ritz Hotel, focusing on introducing new services. It includes an executive summary, vision, mission, and objectives. The report details the STP approach (segmentation, targeting, and positioning) and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The marketing mix (product, price, place, promotion, process, people, and physical evidence) is outlined, followed by a budget allocation for IT, marketing, and promotions. The report concludes with a discussion on monitoring and controlling strategies to achieve business objectives, along with references to relevant marketing literature. This analysis aims to provide a comprehensive understanding of the hotel's marketing strategies for enhancing customer satisfaction and market share.