This report provides a comprehensive analysis of marketing strategies within the hospitality industry, focusing on Travelodge and Holiday Inn. It begins by outlining the key responsibilities of marketing functions, including service development, customer relationship management, market research, and promotional activities, and examines how Travelodge executes these strategies. The report then delves into the interrelation of macro and micro marketing environments, demonstrating how different marketing functions interact. Further, it explores the importance of interrelationships between marketing and other hospitality functions, such as housekeeping and front office, evaluating both positive and negative aspects of these connections. The report also examines how hospitality organizations, specifically Travelodge and Holiday Inn, apply their marketing mix, including product, price, place, promotion, people, process, and physical evidence. Finally, the report concludes with a detailed comparison of the marketing mix elements between Travelodge and Holiday Inn, highlighting their distinct approaches to the market.