SITXMPR007 Hospitality Marketing: Strategy, Analysis, and Planning

This assignment solution for SITXMPR007 explores various aspects of developing and analyzing marketing strategies, particularly within the Tourism, Hospitality, and Events (TH&E) industry. It covers essential factors for effective marketing, including understanding USPs, developing a strong digital presence, offering customer incentives, and utilizing online travel agencies. The solution delves into analyzing business capabilities and resources, examining communication, e-business, equipment, financial, and human resource capacities. It also identifies information sources for evaluating marketing campaign effectiveness, such as hotel records, industry bodies, and websites. Comparative market information, including benchmarking, best practice information, and competitor intelligence, is discussed along with SWOT analysis. Further, the assignment examines the impact of social media, competitor analysis, promotional activity reports, economic factors, market share analysis, emerging trends, triple bottom line sustainability, internal and external issues impacting marketing planning, the purpose of a marketing plan, staff involvement, marketing control steps, and the importance of reviewing marketing campaigns. It also addresses key aspects of a marketing plan, distribution methods, consumer law, ethical advertising, and copyright. Desklib provides a platform to access this and many other solved assignments.