Hospitality Marketing Essentials: Functions and Interrelationships

This presentation provides an overview of essential marketing functions within the hospitality industry, emphasizing the critical role marketing plays in achieving business objectives. It details key responsibilities of the marketing department, including gathering and analyzing market information, marketing planning, branding, customer support services, pricing, promotion, and service design and development. The presentation also highlights the interrelationship between the marketing department and other departments such as human resources, research, finance, and production, using Harry's Dolce Vita as an example. The conclusion emphasizes the importance of marketing in establishing an organization's presence in the marketplace and achieving its goals effectively. Referencing academic sources, the presentation underscores the significance of a well-executed marketing strategy in the hospitality sector. Desklib offers a variety of resources, including past papers and solved assignments, to aid students in their studies.

HOSPITALITY
MARKETING ESSENTIALS

Introduction
Marketing is essence of every business through which desired
business objective is significantly achieved. Moreover, generation
of proper marketing strategy the goals of an organisation can never
be achieved. This presentation is primarily based on several
marketing function as well as key role and responsibilities through
which an organisation carries out its business operation effectively.

Roles and responsibilities of
marketing function
Marketing department within an organization has overall
responsibility for growing the revenue as well as increasing market
share so that respective firm potentially grows and attains expected
profit. Marketing function primarily involves several
responsibilities through an organization is able to establish itself
into the marketplace with proper efficiency.

Cont...
 Gathering and Analyzing Market Information
 Marketing Planning
 Branding
 Customer Support Services

Cont...
 Pricing of Services
 Promotion
 Service Designing and Development

Interrelationship between different
Departments
Marketing department in an organisation plays a vital role which
guides company to share information and attributes of products
and services in various marketplace. In Harry's Dolce Vita,
marketing functions are connected with all organisational
functions performed in this firm.

Cont...
 Marketing and Human resource
 Marketing and Research
 Marketing and Finance
 Marketing and Production

CONCLUSION
From the above presentation it can be concluded that marketing is
essence of business organisation. Whereas in order to effectively
achieve desired business objective with proper efficiency each
and every marketing function plays a very important role.
However, there are several key roles and responsibilities of
marketing department that significantly helps an organisation to
establish itself in marketplace.

REFERENCES
Alam, S. and et.al., 2017. Discriminant Analysis of Marketing Mix
Factors’ in influencing the Use of Hotel Services in Pakistan.
communities (Hampton, 2003).
Bao, H., 2018. Marketing of Tourism Services/Experiences. In The
Emerald Handbook of Entrepreneurship in Tourism, Travel and
Hospitality: Skills for Successful Ventures (pp. 261-275).
Emerald Publishing Limited.
Biełuszko, K. and Marciszewska, B., 2018. Room Rate Parity vs.
Rate Fences in the Context of Price Discrimination Theory: the
Case of the Polish Hospitality Market. Argumenta
Oeconomica. (2 (41)). pp.113-133.

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