Hospitality Marketing: Marriott Hotel Marketing Plan Report

This report examines the marketing essentials of the Marriott Hotel, a luxury international hotel chain. It begins with an introduction to marketing and its importance, then delves into the roles and responsibilities of the marketing function within an organization, including its broader context. The report compares different organizations' approaches to the marketing mix (7Ps), emphasizing how Marriott Hotel utilizes price, product, place, promotion, people, physical evidence, and process to achieve its objectives. A primary marketing plan for Marriott Hotel is presented, including its vision, mission, STP process (segmentation, targeting, and positioning), and a SWOT analysis. The report concludes by summarizing the key findings and referencing relevant academic sources. The analysis covers how Marriott differentiates itself from competitors like Hilltop Hotel and provides insights into its marketing strategies and overall business approach.

Hospitality Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1 Explain the roles and responsibility of the marketing function........................................3
P2 Role and responsibility of marketing related to the wider organisational context. ..........5
TASK 2............................................................................................................................................7
P3 Compare that way which differentiate organisation to apply marketing mix to achieve
organisation objective by marketing planning process. ........................................................7
TASK 3............................................................................................................................................9
P4 Primary marketing plan for Marriott hotel........................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES.............................................................................................................................12
.......................................................................................................................................................13

INTRODUCTION
Marketing is define as promotional activities which is uses by different organisation for
buying and selling of there product and services for fulfil the requirements of customers.
Advertisement, promotion of product and services and selling of products all are included in
marketing (Achrol and Kotler, 2012). Marketing help a organisation to maintain a healthy
relationship between organisation and customers. Through marking organisation introduce its
product and services to there customers. It also help in increasing productivity of an organisation.
Marketing is focus on increasing the demand of product which is helpful in the organisation
development. For the batter production, marketing team should focus on the new meteors which
help to increase the market share and overall profit of an organisation. Mostly organisation doing
marketing research before launching there product through this they find the requirement of
customers. These analysis are done on nation and international level. Apart from this marketing
helps in many sector which is important for the growth of an organisation. This report is based
on the Marriott hotel which provide its services on international level. This is situated in 1927
and they provide luxury services to customers.
TASK 1
COVERED IN PPT
TASK 2
P3 Compare that way which differentiate organisation to apply marketing mix to achieve
organisation objective by marketing planning process.
It is helpful to achieve organisational goal and target and marketing mix produce the
product and services of an organisation and provide strategies to explore its business. Market
place is the main point where all the organisation introduce its product and services (Jüttner and
Christopher,2013). Marketing mix include many activities like promotion, price, place, product

and many other thing. 7Ps are involved in it. They are focusing on the physical appearance of
the product. Elaborate of 7Ps are as following.
Price: It is the cost of the product and this element attract the customer. It attract the
customer in a effective manner. It is totally depends on the paying will of the customer. Marriott
hotel have a pricing plan which is to much costyalty because they provide luxury services for
there customers and provide high quality that's by there charges are to much high. Normal people
can't effort these services.
Product: An organisation offer some services to the customer that is its product.
Maintain the balance through beat the market is necessary for the growth of an organisation.
Marriott provide luxury series, high quality food and restaurant services and many other things.
Place: It is necessary to launch a new product at right place and can say that according to
the demand of product. They should choose that place where target market easly can collect it.
Location is important for increase the sale of the product. It maximise the profit of an
organisation in a effective manner.
Promotion: It is a the only way to attract more customer form a effective promotion
technique. It is true that every product want different way of promotio0n. Organisations symbols,
logos are also play an important role in the promotion. Main purpose of the promotion is to earn
more profit and growth of the organisation.
People: Customers who able the services of the organisation, they are the important part
of the organisation. It is important to choose a target market and focus on those requirements.
Every organisation have different target market.
Physical evidence: It is known as the product image in-font of customers. through this
they can attract the customer in a effective manner ( Ko,Hwang and Kim, 2013).
Process: The process of producing new product in the market is impact on the customers
in a effective manner. They focus on the skills of employees. Provide motivation secession to
increase there performance for a quality work.
Comparison between Marriott and hill-tin hotel are as following.
Particular Marriott Hilltop
Promotion This hotel using promotion
through social media which
directly effective the target
It is also using same technique
but they are product it in

market. different manner.
Price Price strategy of Marriott is
depends on there services and
quality which they provi9de in
a attractive manner.
Its pricing strategy is based on
the requirement of the
customer. They change it
according to the demand.
Place They provide there services in
a attractive area. Location of
the hotel is the main priority of
this hotel.
They also focus on this
strategy but they provide
services where more people
can intact.
TASK 3
P4 Primary marketing plan for Marriott hotel.
Plan of an organisation is include different elements which is helpful in effective
marketing. It is also known as the blueprint of the plan which provide ll the i9nformation about
each activities for manger and employees of this hotel. Target achievement is the main purpose
of this. Marriott hotel also elaborate the market plan and it is as given.
Marketing plan: Marriott is five stare hotel which provide its services on international
level. They provide luxury services to there country. they earn 60% profit from United kingdom.
They effective the marketplace by its quality. it differentiate there services from other
organisations.
Vision: To provide best experience of vacations with the all facilities in the world.
Mission: Provide luxury services for the customer and the purpose of this hoteln is
provide best holiday experience in the world (Kotler and et. al., 2017).
STP process: it is the main part of marketing which improve the growth ODF the
organisation and help in the target achievement.
Segmentation: This process of marketing is design for the safety of the customers. All
the roles and responsibility of the organisation is included in it. Many approaches are included in
this and those are like demographical approach, geographical approach, behavioural approach, in
the context of Marriott company market place up to geographical approach.

Targeting: In this approach organisation focus on the target market of this hotel. They
achieve there organisation target through the target market. Company use all effective
approaches for effect the market. Marriott hotel choose its target market and they are focusing on
the high income customer because they can effort it (Lipsman and et. al., 2012 )
Positioning: Every organisation want to on good position in the market. Through a strong brand
image an organisation can achieve good position in the market. Quality and proceed of thr
organisation show its postulation. Increasing demand of product and services also provide a
effective position in the market. Marriott hotel haver a good poison in the market because of its
strong brand image.
SWOT analysis of Marriott hotel:
Marriott hotel have strong brand image in the market. They product there service with
the help of social media. They launch different advisement according to the target market. There
product and services effect the market in a effective manner and the it show its position in the
market.
Strength of Marriott hotel
 This hotel achieve many awards related toi the highest brand equity.
 This hotel cover a large market share of market.
 They have a strong marketing plan to achieve there target
Weakness of Marriott hotel:
 The biggest competitor of this hotel is hilltop and it is the main weakness of this hotel.
 Price of the product is also differentiate its product but somewhere it also a weak point
for this.
 Luxury services of this hotel is also work as a weakness because they provide high
services and normal people can not afford it.
Opportunity of Marriott hotel:
 Marriott hotel also can increase services like the tourism services with there current
services.
 Trust of this hotel is also work as a opportunity for it.
Threats of Marriott hotel:
 Other competitor which increase day by day it is the biggest threat of this hotel.
 Many time preferences of the customers is also work as a threat for this hotel.

CONCLUSION
As per the above mentioned report, it has been concluded that there are various roles and
responsibility of a manager. Along with this, it has been identified that in the present report, 7P's
are also discussed which helps in identifying the requirements. It has been concluded that in the
present report, STP approach is adopted in order to segment, target and position the products and
services. Along with this, it is the report, which includes SWOT analysis, in order to examine
internal strength and weakness along with external opportunities and threats. At last, this is the
report of market essentials which includes marketing plan of the report.

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