Menu Planning and Product Development Report - January 2019 HND

This report delves into the critical aspects of menu planning and product development within the hospitality industry, emphasizing the importance of aligning menu design with consumer preferences and market demands. It explores the key elements of effective menu design, including theme, style, color, and language, to attract and satisfy customers. The report examines the development of a food service environment, highlighting the significance of ambiance, theme relationships, meal experiences, and service staff uniforms. It emphasizes the need for organizations to develop new food concepts based on market research and customer requirements, as exemplified by the case of Gianni's Italian Restaurant and its fusion dish concept. The report justifies the selection of the Mexican style spaghetti & Meatballs fusion dish, offering recommendations for its successful launch and implementation. Finally, the report reflects on the author's performance in developing and implementing the new food concept, concluding with the importance of adapting menus to meet consumer desires and following product development principles.

Menu Planning and
Product Development

Table of Content
 Introduction
 Menu design to reflect the menu compilation and recipe development
 The development of the food service environment
 Customer requirements for a new food concept
 Justify choice of new food concept
 Recommendations on the launch/implementation of new food concept
 Review own performance
 Conclusion
 References

Introduction
Menu planning plays an important role in the product development.
In the hospitality industry it is necessary to add more items in menu as
per the consumer desire, taste and preference. For the product
development it is essential to know the demand, likes and wants of
persons so that more number of consumers can attract towards the
corporation.

Menu design to reflect the menu compilation
and recipe development
To design the menu for the restaurant, it is necessary to emphasis on
following factors such as : theme, style, color, pictures, language and
more important is to develop effective menu which can attract more
consumers. To make it successful it is required to focuses on the
following things which are as:
• Language
• Design style

Cont...
• Color
• Theme reflection
• Pictures

The development of the food service
environment
• Ambiance : It reflects the atmosphere of a premises and the
ambiance of Gianni's Italian Restaurant is pleasant which involves
soft with minimalistic music.
• Theme relationships : It brings two concepts or things together
which involve food and person.

Cont...
• Meal experience: To know the experience of consumer is important
for the organization and for that consumers of Gianni's Italian
Restaurant have to fill a feedback form in which they rate the quality
of food and services which are offered to them.
• Service staff uniforms : The uniform of employees and chefs are
designed by the management of Gianni's Italian Restaurant and it is
essential to wear.

Customer requirements for a new food
concept
For an organization it is essential to develop a new food concept as per
the demand and preferences of persons so that maximum number of
persons can attract towards the organization. To develop a new food
concept Gianni's Italian Restaurant can conduct market servery so that
requirements of persons can be identify.

Cont...
The restaurant wants to develop new fusion dish as per the common
demand of people. It help the corporation to generate higher revenue.
Before launching new item, restaurant will market this dish at different
places so that it can know the experience and feedback of consumers.
With this new food concept corporation can maximize its sales because
it is made as per the expectations of people.

Justify choice of new food concept
On the basis of consumer needs Gianni's Italian Restaurant has select
fusion dish naming Mexican style spaghetti & Meatballs which is a
fusion of basically two cuisines that renowned in various nations such
as meatballs belongs to middle east and spaghetti belongs to Mexico.
Consumers always wants to try new items in food products so this dish
has been chosen by the restaurant.

Recommendations on the
launch/implementation of new food concept
In the recommendations it can be say that with the introduction of new
food concept restaurant should being prepare with the backup plans if
this innovative food development does not get successful. For the
management of Gianni's Italian Restaurant it is essential to know that
how this product launch can beneficial and what other ingredients are
needed to include in fusion food. So that consume prefer this product
of organization.

Review own performance
If I have to develop and implement new food concept than firstly I will
conduct market research which are helpful to know demand, taste,
preferences and habits of consumers. So that plan can be successful and
on the basis of it I will launch the product. I will review my own
performance on the basis of new product failure or success.

Conclusion
As from the above presentation, it has been concluded that it is
essential to add products in menu as per the desire of consumers so that
product can be developed according to the need of persons. Principles
of recipe and stages of product development are needed to be followed
so that effective product can be prepare.

References
• Soria, D. C., 2013. Menu planning and individual counseling
as strategies to improve diet quality in people with type 2
diabetes: results from a pilot study. University of Alberta.
• Wang, D. and Stewart, D., 2013. The implementation and
effectiveness of school-based nutrition promotion programmes
using a health-promoting schools approach: a systematic
review. Public health nutrition. 16(6). pp.1082-1100.

Thank You