This report provides a comprehensive overview of the contemporary hospitality industry, examining its various business types, operational and functional departments, and its significant contribution to local, national, and international economies. It explores the interrelationships between operational and functional units, the use of franchising and licensing agreements, and the implications of current and potential trends, including the impact of the COVID-19 pandemic. The report also evaluates the ability of businesses, such as the Intercontinental Hotel, to adapt to these trends, considering the influence of external factors like marketing strategies, value propositions, and technological advancements. Ultimately, the report concludes that effective collaboration between departments and adaptation to external factors are crucial for the continued success and development of the hospitality industry. Desklib offers a wealth of similar solved assignments and study resources for students.
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