PESTEL and SWOT Analysis: Four Seasons and Hotel Villa Lara

This report provides a detailed analysis of the contemporary hospitality industry, focusing on two key players: Four Seasons Hotel London and Hotel Villa Lara. The analysis begins with a PESTEL framework, examining political, economic, social, technological, environmental, and legal factors impacting both hotels. Following this, a SWOT analysis is presented for each hotel, outlining their respective strengths, weaknesses, opportunities, and threats. The report further explores the supply and demand dynamics specific to each hotel, highlighting the services offered and customer expectations. It then delves into current and less popular trends within the hospitality sector, such as globalization, security concerns, diversity, and the shift towards online communication. Finally, the implications of these trends are discussed, emphasizing the need for organizations to adapt to evolving technologies and sustainability practices to maintain service quality and brand reputation. The report concludes by emphasizing the need for organizations to carry out their operations by taking into account various current as well as potential trends which are needed by the organization so that they can make alterations within the working structure so that goodwill can be maintained.

Contemporary Hospitality
Industry

PESTEL analysis
Political factors:
 As conditions provided by government are favorable for Four Seasons Hotel London, it aids them to minimize
entire cost of production.
 Appropriate regulations which are made by government will lead to reduction of taxation for Hotel Villa Lara.
Economic factor:
 Higher interest rates as well as inflation rates leads to enhancement in entire production cost which will be
responsible for decline in profitability of Four Seasons.
 Favorable inflation rates will assist Hotel Villa Lara to buy raw materials within bulk through which entire
productivity can be improvised.

Cont…
Social:
 In context of Four Seasons Hotel London, they will be impacted by buying habits of people. At present
scenario, people are preferring their own package rather than on the basis of day to day customers.
 Unfavorable conditions of certain factors lead to reduction in number of customers of Hotel Lara Villa which
creates negative influence on overall profits.
Technological:
 Four Seasons Hotel London will have a critical influence on this factor and organization will set up their
services and products to customers via online medium.
 For implementation of technology more funds are required by Hotel Lara Villa so that productivity can be
enhanced

Cont…
Environmental:
It is crucial for Four Seasons Hotel London for protecting environment and usage of rare resources expeditiously as
well as efficaciously.
 Lara Villa must take care of that when waste is released into the environment, it must be treated through which
brand image among people can be increased.
Legal:
 By avoiding complex situations within Four Seasons London, they need to adhere legal formalities in respective
sector so that they they do not have to go through worse conditions.
 Hotel Villa Lara needs to ensure that they follow legislation in a appropriate manner through which goodwill of
government customers as well as bodies can be improvised.

SWOT Analysis
Strengths
 Four Seasons Hotel London aims at bringing innovations and keeps on production of new services for
customers around the world.
 Hotel Villa Lara drives for competitive advantage is a agnostic brand within hospitality industry and they aims at
reinvention of their brand by which they can remain competitive.

Cont…
Weakness
 Four Seasons Hotel London is aiming at expansion of their operations within larger area of world where
it will become complex for an organization to hold on standard quality. Due to this reason brand is
weakened.
 Focus on family: Four Seasons Hotel London focusses on families as well as they are not going to alter
this pattern of working.
 Hotel Villa Lara is going through different problems and reason behind this is lack of secrecy as well as
privacy concerns. They have suffered due to lack of safety of employees as well as customers.

Cont…
Opportunity
 Four Seasons Hotel London, alteration in trends of prevailing customers within existing business world in
which they are willing to stay like luxury hotels where they have been with their families as well as friends.
Therefore,it will improvise opportunities of economy.
 Emphasis on personalisation: Within Four Seasons Hotel London customers are highly individualised within
nature. This will render them with an opportunity to offer premium prices of personalised services which are
needed by customers.
 Hotel Lara Villa has gained attention with different sections of society and they have been supporting them.
This assisted them to render special offers to couples who belong to different societies such as LGBTQ. This
will assist them to make their contribution within revenue as well as sales.

Cont…
Threat
 Four Seasons Hotel London experiences a high competition from brands such as Holiday Inn, Hilton,
Hyatt, etc.
 Hotel Villa Lara, economic recession will create an influence on hospitality industry in ineffective
manner where various properties will be auctioned and sold within market through which revenues as well
as profits cannot be generated.

SWOT Analysis of Four Season London
The SWOT Analysis will assist to identify strengths, weaknesses, opportunities as well
as threats by which strong points can be used in an appropriate manner thereby leads
to reduction in weak points.
It will also assist to formulate decisions and decrease risks of situations in operations for
avoiding weak factors.

SWOT Analysis of Hotel Villa Lara
SWOT Analysis of Hotel Villa Lara will assist them to make use of their strengths for
attracting more number of customers through which profitability of entire
organization can be enhanced.
By this organization will be able to have opportunities for enhancing operations of
business by putting efforts to decrease weaknesses as well as threats for
improvisation of experience of customers along with their brand image within
market.

Supply or Demand of Four Seasons Hotel London
Various types of services are provided by Four Seasons Hotel London along with their
interior designing of different sections to inspire customers so that they use services
provided by them.
People are looking forward for technological facilities by which they can easily make
online transactions as well as support from customer services if they face any kind
of problems.