Feasibility of Hospitality Venues: Design and Planning Report

This report assesses the feasibility of two distinct hospitality venues based on their physical planning and design. It begins with an executive summary and table of contents, followed by an introduction emphasizing the importance of feasibility studies in hospitality. The report then delves into detailed analyses of the Australian Technology Park and the Chinese Garden of Friendship, covering their history, market positioning, customer service experiences, operational aspects like hours and licensing, and competitive advantages. The analysis includes visual representations of each venue and evaluates the impact of design planning on the businesses. The report concludes by summarizing the findings and comparing the two venues, highlighting their strengths and weaknesses in relation to design and customer experience. References support the information presented.

Running head: HOSPITALITY INDYUSTRY IN AUSTRALIA
HOSPITALITY INDYUSTRY IN AUSTRALIA
Name of the Student
Name of the University
Author Note

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Executive Summary
The purpose of the research paper is to collect information two different hospitality venue and
then develop a report to assess the feasibility of the two different venue types which will be
based on the physical planning and designs aspects. The research paper will be structured with
the business names, locations, target market, average types of customers who visit the place,
types of licensing that is required. It will properly discuss the venue’s alignment with the
planning and designs paradigms as well as their impact on the consumer’s service experiences.

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Table of Contents
Executive Summary.........................................................................................................................1
Australian Technology Park – Overview and History.....................................................................3
Positioning in the market.................................................................................................................3
Customer service experience...........................................................................................................4
Chinese Garden of Friendship.........................................................................................................5
Positioning in the market.................................................................................................................5
Customer service experience...........................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Australian Technology Park – Overview and History
The Australian Technology Park is a business and technological center which is situated
in Eveleigh which is an inner sub urban city in Sydney in the state of New South Wales,
Australia. The Australian Technology Park occupies the site of the former Eveleigh Railway
Workshops. The hospitality sector was build in the late 19th century which was one of the largest
and one of the most advances technologically advanced hospitality sector in the whole southern
hemisphere (Taylor, Wortman & Chan 2017). The target market is primarily meant for the start
up high tech companies that specially deal with the bio technological firms, or the spin offs from
the university research centers. Till the year 2015 there has been numerous films shoots in the
Australian Technology Park or the ATP. Few of the parts are also set up for the studios and the
research and development is maintained in one half of the building (Shan & Walter . 2015).
Visual representation of The Australian Technology Park

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Few of the top most television series who have done their shootings in the place are
namely MTV Awards, Master chief Australia, Junior Master Chef Australia, few of the parts of
the Australia’s Next Top Model and few of the series of the episode 56 of The Renovators
(Algert, Renvall & Gray 2016). The hours of operation in Australian Technology Park are
from 7am to 6pm. The peak season in Australian Technology Park starts from December
and continues to the end of March. The company believes in innovation, productivity and
collaboration with technology which makes it sustain the peak season very well. Importing
and exporting of Australian customs are required where the hospitality venue has the
quarantine permits which is licensed by the Australian Government that permits the
organization to safely mandate all the goods and services by the organization. The
Australian Technology Park is known for its Precinct Management that is known to
operate on a day to day basis, it has it strategic development plan s that is maintained and
taken over by the organization’s top management department.
Positioning in the market
The Australian Technology Park is also making a renewal project which will only consist
of the tourist and other visitors to stay and enjoy the place. The place consists of various types of
creation halls which is a place of multipurpose build themes. The place is more than 7050 square
meters which is a purpose of big square table meetings, a purpose built theatre, for breakout
meeting places. According to the author Walter (2015) it is one of the Sydney’s most unique five
star hospitality venue which is also situated in one of the best locations. It is only few moments
from the Redfern Station. The exhibition hall is one of the largest event spaces in the whole
Doltone House collection which is known to hold the capacity of 4600 pax theatre style and seat

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for 2098 guest banquets (Hinson, Abdul-Hamid & Osabutey 2017). The towering casted with
iron columns, arched windows and rustic brickworks offers a very expensive industrial house for
the events but mostly for the large ones. It also holds very beautiful and designed dining rooms
and atrium which are dramatic as well as versatile for the venues which are mainly gala dinners
for the tourists, exhibitions, and tradeshows for the industries. The halls are also given to the
tourists where they come from different countries to join the product launch events of various
organizations. It is also known to serve big cocktail parties and events which are mostly social
events. According to the author Barff, Verhaal & Angus (2019) it is one of the best place of
hospitality venue which is situated in the heart of Australia. It almost captures more than half of
the market and attract the business meeting just because of its high ceilings halls with backlit
halls which consists of the barrisol panel that creates a very charismatic moments for the
company which comes for the parties. These things are known to create a sense of scale and
endless dynamic communication option.
Customer service experience
According to the author Iwaloye & Shi (2016) the purpose of the big theatre halls are the
most important for the meetings because these are the places which consists of the rooms that
are ideal for the professional presentation are prepared by various companies and organization,
These companies are also known for operating various types of professional presentations, award
giving ceremonies and conferencing. These are also known to inspire the big audience class
along with the easy and removable seats for almost more than 1520 audience members. These
sitting places are much lifted and elevated than the other hospitality venue in the country. These

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are the reason why the place is much important and much preferred by the companies and
business institutions (Lei & Moon 2015).
Chinese Garden of Friendship - Overview and History
The Chinese Garden of Friendship is a big Chinese garden I China town rthta is situated
in the heart Sydney Australia. In the present years it is modeled after the private garden plants of
Ming Dynasty which is one of the oldest heritage of the Chinese culture in the land of the
Australia (Mackelprang, Burke & Welter 2018). The Chinese Garden of Friendship was first
designed by the Chinese sister of Sydney in the year 1988. According to the authors Lam,
Loughnan & Tapper (2018) the compliments of the research which was done by the author in the
year 1990 had received very good compliments from the research. The place is rich in culture
that consists few of the Chinese heritage. The official opening of the garden had taken place in
the year 1990 (Boileau 2017). The garden establishes a very beautiful bond between the two
countries that are China and Australia.

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Visual representation of Chinese Garden of Friendship
Positioning in the market
The garden is much popular just because the garden is filed with the friendship along the
beautiful trees and bamboo pl ants that are known to glitters the waterfalls. The whole garden
cannot be seen from any point within the garden. It always has to be viewed from the heights
which are from the skyscrapers (Tang & Wezel 2015). The design paradigm mainly consists of
the beautiful garden with various kinds of trees and lakes where the visitors can have fun in the
pool. The target market of the place is much suitable for most of the generations as because
here the children can also visit with the parents and has fun time with the parents. It is
much suitable to the family as because people can visit here along with the family (Barcel,
Morell & Vicario 2017). The working hours of the hospitality venue are from 9:30am–
5:30pm. The management is maintained by a committee that was formed in August 2017
which provides advice on the long term planning to the organization. . Importing and
exporting of Australian customs are required where the hospitality venue has the
quarantine permits which is licensed by the Australian Government that permits the
organization to safely mandate all the goods and services by the organization.
Customer service experience
The customer experiences are much better than the other hospitality venue that is spoken
of in the research paper as because here people can visit with the family members rather than just
coming in the professional meetings (Correa, Morell & Vicario 2017). The culture oasis is in the
heart of the Sydney step which is an exotic garden and it takes a journey within its winding

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gardens and pathways inside. After completion of the view of the beauty the tourists can relax
over the jasmine tea in the traditional tea house park that is inside the garden (Li, Kim & Li
2015).
Conclusion
In order to conclude the above research paper which was on the two hospitality venue, it
can be said that The Chinese Garden of Friendship is one of the best hospitality venue which is
situated in the heart of Sydney in Australia. The paper has successfully described the history of
the places, it has discussed the venue’s alignment along with the planning and has discussed the
design paradigms which impact on the customer’s choice and preferences.

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References
Algert, S., Diekmann, L., Renvall, M., & Gray, L. (2016). Community and home gardens
increase vegetable intake and food security of residents in San Jose, California.
California Agriculture, 70(2), 77-82.

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Barlow, M. A., Verhaal, J. C., & Angus, R. W. (2019). Optimal distinctiveness, strategic
categorization, and product market entry on the Google Play app platform. Strategic
Management Journal.
Boileau, J. (2017). Chinese market gardening in Australia and New Zealand: gardens of
prosperity. Springer.
Correa, A., Barcelo, M., Morell, A., & Vicario, J. (2017). A review of pedestrian indoor
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Hinson, R. E., Abdul-Hamid, I. K., & Osabutey, E. L. (2017). Investigating market orientation
and positioning in star-rated hotels in Ghana. International Journal of Contemporary
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