Analysis of Problem Solving Matrix in Hospitality, Tourism, Events

This report presents a problem-solving matrix analysis focused on the hospitality, tourism, and events sectors. It dissects key issues across HR, financial, and market contexts, identifying challenges such as incompetent staff, high staff turnover, front office inefficiency, incorrect room rates, and misrepresentation in the international market. The analysis explores the impact of these problems on service quality, revenue generation, market share, and customer relations. The report proposes solutions including the implementation of SERVQUAL, improved employee motivation programs, training and development, and strategic changes in cash flow management and marketing. References from hospitality management journals are included to support the analysis and recommendations.