Hospitality Provision in Travel & Tourism Sector Analysis Report

This report provides an analysis of hospitality provision within the travel and tourism sector, with a specific focus on PKF hotels. The report begins by exploring the interrelationship between the tourism business and hospitality, examining how these sectors enhance sales, attract visitors, and develop each other's brands. It then delves into the implications of integration within the hospitality industry, differentiating between vertical and horizontal integration and analyzing their impacts on business operations and competitive advantages. The report also discusses branding and pricing strategies, and concludes with a rationale for a selected project and a plan for a hospitality business, offering a comprehensive overview of the sector's dynamics and strategic considerations. The report covers topics such as the composition of the hospitality industry, enhancing sales, visitor attraction, brand development, maximizing consumers, mutually beneficial relationships, business operations, marketing activities, and the impact of integration on businesses and competitive advantages.

Hospitality Provision in Travel
& Tourism Sector

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
1.1 Interrelationship among the tourism business and hospitality and also the wider travel......2
Interrelationship between hospitality and tourism businesses....................................................3
TASK 2............................................................................................................................................5
2.1 Implications of integration to the industry of hospitality......................................................5
2.2 Integration has impacted a business of hospitality................................................................6
TASK 3............................................................................................................................................8
3.1 Formulate a rationale for selected project.............................................................................8
3.2 Prepare a plan for hospitality business..................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality has the meaning in which there is a relationship among the host and guest,
where the hots of an organisation or the hotel receives the guest in better manner. Within this
sector, there are various kind of activities for guest which are involved like entertainment,
visitors or guests along with reception and strangers. Mainly hospitality means that the taking
care of the guests and thus fulfilling their needs and wants. In this report, company taken for this
report is PKF hotels who is the international leader within the hotel sector along with travel and
tourism department. This can be stated as one of the largest company who mainly deals in
accounting, auditing and also consulting the companies. There are various thins which will be
discussed within this report like interrelationship between the travel and hospitality services
along with tourism business. Along with this, there is a discussion regarding the applying the
desegregation for the hospitality integration. In this report, there will be an integration about
which can impact the hospitality business. Developing the rationale for certain project for
justifying the decisions.
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TASK 1
1.1 Interrelationship among the tourism business and hospitality and also the wider travel
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Interrelationship between hospitality and tourism businesses
Composition of Hospitality: The hospitality industry is a broad category of fields within the
service industry that includes lodging, event planning, theme parks, transportation, cruise line,
and additional fields within the tourism industry.
Name- XYZ
Date- 23rd March, 2018
There is an interrelation among the hospitality and in tourism sector. There are various services
which are being provided like instance transportation, beverages, accommodation, leisure and
recreation. There re the facilities which are mainly related within travelling to entire world
along with attractive places. It is highly essential for the company of hospitality to make sure
that the visitor should be comfortable along with enjoying in hotel stay. There are various kind
of elements which mainly show the relationship among tourism and hospitality.
Enhancing Sales: Within the Industry of travel and tourism along with hospitality
which mainly helps in sales enhancement along with productivity for one another. In past few
years, New York City, there are the activities of travel and tourism which has increased from 52
million to 60.8 million. By the help of this, occupation of the hotels are increasing which has
increased up-to the 87.5% to 91.1%. In order to promote the sector of travel and tourism sector
(Brookes and Becket, 2011). By this, growth of the hotel which will lead to the activity
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enhancement at the certain location. In this context, PKF hotels experts provide the effective
services and facilities for the visitors or guest like clean rooms, transportation, food facilities
and many more.
Enhancing the visitors attraction ranges for tourism- Destination's popularity becomes
high in nature when there is growth and high productivity of the attractive places of tourists in
order top visit the full comfort of transportation along with accommodation facilities. By the
assistance of hospitality, product's demands along with the market are being improved from the
tourism business. Example can be taken up of Science Museum which can be stated as an
attractive place.
Develop each other- There are both of the sectors which are hospitality and tourism
provides help to each other in the business development. Example can be taken up of PKF hotel
experts who has the proper knowledge for the expectations along with the demand of visitors by
the help of agencies within travel and tourism sector across the globe in order to interact with
prospects (Darcy and Pegg, 2011).
There are various kind of suggestions which are being provided by the tourism sector as
they will be related to the hospitality for the productivity and growth of business which they
mainly needs make some changes. Along with this, suggestions are being provided by the
hospitality sector for making the improvements or increasing the services of tourism companies.
By this productivity and profitability of the tourism companies along with hospitality. Example
can be taken up of tourism development for the Govt. of UK in order to make better and
effective activities regarding promotion with the motive of retaining the business.
Developing the Brand name of each Other: There are the companies who are
facilitating the brand name of each other company due to increasing level of profit. If any
tourism company mainly suggest the any kind of hotel or staying, then there is positive impact
on the goodwill of hotel and eyes of visitors (Kelly, 2010). There are various kind of services
which are being purchased by the PKF hotel for enhancing the satisfaction level from visiting
the city. Example can be taken up of hospitality development which is being executed for the
promotional activities for uplifting the sales. Effective services with high quality are being
provided for the people.
Maximising number of consumers for hospitality industry- There are high number of
visitors who mainly opt for this sector in order to avail the benefits which they are getting for
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the hospitality as the owners are improving the activities of travelling business as well. In order
to attract large number of customers, it is highly essential for the PKF hotels for making and
introducing the attractive schemes and thus provide services to visitors (Lashley and Morrison,
2013). PKF hotels are high famous among the customers and it is known for the luxury services
which are being provided. There are various kind of specifications which are being provided in
order to make customers avail those services. This in turn provide assistance in drawing the
attention of customers.
Mutually Benefited- Income and profit ratios of the hospitality long with tourism which
is highly based upon the development of one another. Growth and productivity of PKF hotels
mainly helps out in enhancing the sales of packages of tourism.
Business between each other- Generally, business is being run and operations are being
conducted within the travel and hospitality sector. Both should conduct the business and thus
earn money. There are various kind of agencies which are highly related to the sales
enhancement for the hospitality company. Through this, there are high number of visitors
which will be maximised. It can thus neglect the services wastages as there will be customer
minimisation. There are service wastage which are being neglected as there are high number of
competitions.
Support in marketing activities- The exercises identified with promoting of tourism
and furthermore friendliness are give their help to each other. The visit operators do the
advancement of visits to the PKF lodging specialists by demonstrating its determinations to
guests. It will helps in upgrading the gainfulness and furthermore efficiency of business
(Lashley, Morrison and Randall, 2012). The voyaging office advancement can expanding with
the advancement of PKF lodging specialists. In setting to it, specific products and ventures
which are offered through each other are expanded and furthermore associate with
Interrelationship among the tourism business and cordiality and furthermore the more extensive
travel purchasers from supporting each other.
CONCLUSION
It has been comprehended that the data which is being given regarding the hospitality
management is highly essential within the hotel sector. In this report, there is the study of
interrelationship among the hospitality along with tourism sector for travel and tourism sector.
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TASK 2
2.1 Implications of integration to the industry of hospitality
There are various services which are being given by PKF hotels and thus it is highly
essential for them to maintain and give best of it so that there is no negative impact on the
goodwill of the company (THE MARKET RESEARCH PROCESS: 6 STEPS TO SUCCESS,
2017). Assistance is being provided by Integration for development and productivity of business.
This means that activities are being compounded which are highly related to property
management for other activities in order to improve the effectiveness of process and operations.
This is the main want of hospitality sector but there are some of the issues within the integration
system along with failure and security. There are two types of integration which are being
described below:
Vertical Integration- This can be stated as company which buys from its suppliers from
another business company in the channel of distribution. This in turn helps out in minimising the
operations cost and thus can enhance the profit level. There is a vertical integration which is
being traditionally by lateral, backward and forward integration. This can be stated as forward
integration which is a procedure through merger of one hotel with another one can be done by
effective communication funnel. Agreement is being done among hotels with the travelling
agencies. PKF hotels mainly provides the good and rooms to the visitors by offering out special
rates. Example can be taken up of hotel chain for purchasing its own agency of travelling for the
motive of improving business at marketplace.
On the other hand, vertical integration which are being referred to business company
which purchases from the suppliers along with putting on its inputs for the benefits of PKF
hotels. Hotel is being purchased by tourism agency along with a airline agency (Lynch and et.
al., 2011). Various kind of services along with good facilities are being given by PKF hotels for
the customers.
Lateral integration which needs to be utilised by the two business in order to merge and
get connected by services and products.
Importance of branding and pricing policies
There are two factors which are branding and pricing strategy which plays major role in
enhancing the sales and profit of the company. Ne of the essential factor of the product is price
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and this can be utilised for attracting the large number of customers and thus provide them help
in taking decisions whether to buy products.
There are number of activities which are being changed due to the increment in
globalisation but after the advanced technology, there are various social platforms which are
being influenced and thus attract the large number of customers for purchasing up the services
and thus has changed with the hospitality sector a lot.
Horizontal integration- This can be stated as highly essential for the PKF hotels who
want to increase the base of customers and thus provide the benefits for the society or the
economy of the country by applying the profitability along with the productivity of an
organisation (Medlik, 2012). This kind of integration clearly means that when there are two or
more then two factors then the industries work as one and thus help in enhancing the goodwill of
business. For example: There are the two hotels which are mainly PKF and Marriott hotel. There
are two industries who mainly increase up the sales.
2.2 Integration has impacted a business of hospitality
Competitive advantage is being provided by the integration and thus many more for the
hospitality industry. There is the combination of the core competencies of the two companies
which in turn help out in giving out the maximum level of satisfaction and thus attracting large
amount of customers. By the help of integration facility, scale of economy can be attained easily.
This will in turn help in reducing the operating prices along with the profit level increment.
Company can thus use the vertical and horizontal integration which in turn can impact the
business strategies of business (Nwosu, 2014). There is a large impact on the horizontal
integration which can enhance the work effectiveness. Reduction in travelling cost after the
merger of two hotels. Examples can be taken up of integration are Merritt hotel, Hotel Hyatt and
many more which has their collaboration with the many of the companies who are working in
that sector like Cab services, food company, event management company and many more.
Business can be impacted by the vertical integration. There is a positive impact on the
investment which is increasing along with establishing new kind of services which are related to
the travelling. This in turn helps out in consumers to differentiate various kind of services for the
Merritt Hotel with the challengers. There are some of the impacts on the integration for the
hospitality business which is being described below:
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Enhanced attraction- Marriott International mainly integrates the hotel for enhancing the
number of tourists destination. There are number of visitors who mainly stayed in this hotel.
There are high number of people who has been increasing the operations of the hotel along with
its popularity in the entire world. By the help of integration, effective and appealing services can
be provided.
Enhancing the level of customer satisfaction- Where there is high level of satisfaction,
customers are ready to pay high level of and thus give good money for hotels. By the help of
value added services (VAS) , customers who are looking out for the luxury services will pay
extra for the services they are getting or they want. Example can be taken up of PKF hotel who if
provide the maximum level of satisfaction along with quality services, then it will uplift the
goodwill and thus will automatically enhance the business.
Added some value to service- There is the value which is being exchanged y integrating
the same business regarding the products and services which are being provided by the hotel.
There are some of the values in the core services along with the products of luxury
accommodation of the hotel by the help of integration within business for many of the
restaurants or rooftop parks.
Enhancing the power of customer spending- There is an increment within the
purchasing power of the customers as there are the expenses which are being made by variety of
business which are related to the hotel integration (O'Mahony, 2015).
Control of Sub sectors- This can develop by giving out the better and effective quality
services which is hard to find in another hotel which can be done through doing by the hotel.
This in turn minimises the level of customers. Example can be taken up of better and effective
services for the customers which can be provided at reasonable price of the products and
services. Even in the increment of the prices of the hotel, customers can still choose the same
hotel just for the services which they will be getting.
Economies of scale: This Kind of factor mainly has the benefits for the company in order
to make some changes within the scale of business activities which mainly result in decreasing
the final cost of the product and thus increasing the products output (Stephenson, 2014). This
also helps out in applying the hospitality sector and thus due to the various kind of hotels which
can mainly offer the variety of services for the visitors for gaining the increment in number of
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profits. Example can be taken up of visitors for enhancing the profit of hotels and decrease the
overall cost.
RECOMMENDATIONS
There will be reduction in the cost and thus enhancement of profit will be done from the
integration cost. Along with this it will mainly help in business expansion in the new countries
along with cities. Better and effective services will be provided by the hotel for the enhancing the
base of customer for uplifting the profit level. From this, goodwill of the hotel will be uplifted
within marketplace along with the development which will be increased.
TASK 3
3.1 Formulate a rationale for selected project
Marathon is small scale hotel which give good quality of food to its loyal customer. The
management of hotel decide to develop the hotel in order to develop the premises of hotel. This
helps to expand the and growth of business. So management decide to prepare a proposal in
order to development of hotel. It is essential for the organisation to formulate different types of
research in the market place. It is mandatory for the hotel to determine the condition of market
in order to launch new products. The research has been performed as per launching of new
products in order to compete the rivals in the marketplace (Sigala, Christou and Gretzel, 2012). It
is very important to capture larger amount of shares in market. In order to satisfy from the
various services. In order to accomplish goals and objectives of company. In consists of three
main steps such as development, design, and also operations. Regarding this there are some
important points are included which are mentioned below:
Concept of products services: In summer season in order to attract large amount of
customer company the management offers different types of offers to its loyal customer as per
their desire and wants of customers. It provide various types of facilities in order to fulfil the
demand made by the customer. Management of hotel needs to provide various types supporting
facilities such as it provide gym, parks, beverage and many other facilities which helps to
maximise the profit level of hotel. It very important to management of hotel to segment its
customer on the basis of their age, their way of living standard, their desire of taking various
types of food. Hotel put its effort in order to fulfil the desire of segmented customer as per their
demand made by them.
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Target market: Marathon hotel should implement new and innovative methods to serve special
types of foods on the basis of season like in summer season it special dishes which have cost
and also provide different summer dishes which have low costs . It helps to attract large amount
of customer in order to enhance level of profits by targeting customer who have high buying
power as well as low buying power in effective manner. By segmenting manager of hotel being
able determine the desire of various people and provide different services as demand made by
the different customer.
Location: it is essential for the hotel to determine the appropriate location in order to establish
organisation. In order to establish organisation management should perform different research in
marketplace. On the basis of these research management fix the location to establish the business
firm.
Operating model: For smooth running of business , the management of hotel implement
different operating model in order to accomplish task in stipulated time. The management should
clearly define the roles and responsibilities of employees so all functions can be perform in
systematic manner (Stephenson, 2014).
Designing: In order to attract large number of customer towards organisation it is essential for
firm to manufacture attractive rooms and provide different types of luxurious facilities to
customer. It will help to generate large amount of revenue for the hotel.
3.2 Prepare a plan for hospitality business
One of the most effective part of the hotel industry is its interior and in order to enhance
the sales and goodwill of the business, it is highly essential to look after the structure of the hotel
which should be attractive and has appealing factor. Effective and essential role is being played
is retaining the business along with the marketplace for enhancing the customer service. There
are three stages for the hospitality business and those are described below:
Stage 1- Development- There are various kind of points which are being included and
are described below:
Concept: This can be stated as basic idea of the project which is the increment within the
services and the hotel industry. In UK, there are lot of clubs, pubs and restaurants along with the
leisure companies. This mainly provides the employment to the people. Main objective of project
is to provide the job opportunities for the local people along with increasing the level of profit.
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“The vision of Marathon hotel is to be leading company in the hotel industry”. It is
necessary for this hotel is to provide all the services and good according to the needs and
demands of consumers.
Market research:It is highly essential to provide the assistance in conducting the research
programme, this hotel will know regarding the existing competitors, existing products within the
market along with the marketing strategies (Scott and Orlikowski, 2012). Being a small scale
business, the company has mainly analysed that there are various kind of sectors which company
can mainly impose within their operations like introducing cab services, E-Booking rooms and
other entertaining facilities. It is highly essential for the hotel to conduct the research of the
market in below described steps:
Illustration 1: Steps in Market Research
(Source: Market Research Process: 6 steps to success, 2017)
 Choose the area of research.
 Enhancing the objectives of Research
 Conducting the Literature Review
 Recruitment best methods for data collection like primary and secondary
 Collecting up of primary data
 Data Analysis
 Conclusion
Target market: Market is being targetted by the Marathon business company by the help of
segmentation. By this, people of the management can easily target the people in better and
effective manner. By this, profit level and productivity can be enhanced. There are various kind
of areas where this company has targetted the market like middle class customers to whom feel
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of luxurious services can be provided by various ways like cab services, navigation and guidance
to new places, unique taste of food and many more.
Location: The chose or best area for the Marathon hotel is the East London. The area of a
business affect more on the business. On the off chance that the area of lodging ought to be
appropriate then for this situation more number of individuals will be come and profit the
administrations of the inn (Tsang, 2011). Along these lines, in setting to this, the area of hotel
can be made within the centre of city or at place where there are great scenarios like beaches,
hills and many more.
Scale: Size of the hotel is small in nature and thus total number of beds are 45 along with various
kind of facilities like lodging, beverages and food facilities. In order to expand the business, it is
highly essential to know the marketing strategy.
Funding: For the new kind of project, funds are being arranged for the Marathon hotel by taking
the loans from banks or it can be own money. Below is the budget of hotel:
Current Period Year to date
Actual Budget Last year Actual Budget Last year
Rooms Revenue £150 £180 £100 £700 £670 £630
Telephone
expenses
8 8 6 44 42 40
Gift shop
expenses
10 8 8 45 45 39
Miscellaneous
expenses
5 5 5 20 20 20
Restaurant
revenue
17 17 15 75 73 70
Beverages
revenue
8 8 8 30 28 30
Subtotal of Food
and Beverages
25 25 23 105 101 100
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revenue
Total of hotel
revenue
48 46 42 214 208 199
Products and services: There are various products and services for the food items, 45 A.C
rooms, guides, transportation, telephone and many more.
Licensing: It is highly essential for conducting the activities. In order to run a business license is
being provided by the company.
Stage- 2
Design- This mainly includes the hotel brand, exterior of the interior along with
sustainability and many more. It is highly essential that the interior of the hotel which should be
attractive and thus more number of customer will come.
Stage- 3
Operations- In this HR plays essential role and thus activities related to the hospitality,
effective and capable employees are being selected and thus to them training sessions is being
provided (Murphy, 2013). It is the duty of HR manager yo understand all the policies for the
company along with employees and thus follow the regulations which are being developed. Help
is being provided by the HR sector for the promotional and pricing strategies for the business.
CONCLUSION
From the above report, it can be concluded that the business report is all about the
making hospitality sector help in enhancing the level of profit along with the development of
tourism industry. PKF hotels mainly provide effective and high quality services to the customers.
In this report, there is the discussion regarding the applying the integration of the company into
the hospitality sector which mainly involves the business necessity in aspect of human resource
allocation. Within the business report, there should be the formulation of rational for certain and
selected certain project.
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REFERENCES
Books & Journals
Brookes, M. and Becket, N., 2011. Internationalising hospitality management degree
programmes. International Journal of Contemporary Hospitality Management. 23(2).
pp.241-260.
Darcy, S. and Pegg, S., 2011. Towards strategic intent: Perceptions of disability service
provision amongst hotel accommodation managers. International Journal of Hospitality
Management. 30(2). pp.468-476.
Kelly, C., 2010. Analysing wellness tourism provision: a retreat operators' study. Journal of
Hospitality and Tourism Management.17(1). pp.108-116.
Lashley, C. and Morrison, A., 2013. In search of hospitality. Routledge.
Lashley, C., Morrison, A. and Randall, S., 2012. memorable meal ever! Hospitality as an
emotional experience. Culinary taste, p.165.
Lynch, P. and et. al., 2011. Theorizing hospitality. Hospitality & Society. 1(1). pp.3-24.
Medlik, S., 2012. Dictionary of travel, tourism and hospitality. Routledge.
Nwosu, B., 2014. Hospitality education: sustainable empowerment opportunities for Nigerian
women. Worldwide Hospitality and Tourism Themes. 6(1). pp.62-76.
O'Mahony, B., 2015. Exploring the impact of the constructs of the three-domain approach on
private social and commercial hospitality provision. Research in Hospitality
Management. 5(1). pp.29-35.
Stephenson, M.L., 2014. Deciphering ‘Islamic hospitality’: Developments, challenges and
opportunities. Tourism Management. 40. pp.155-164.
Tsang, N.K., 2011. Dimensions of Chinese culture values in relation to service provision in
hospitality and tourism industry.International Journal of Hospitality
Management. 30(3). pp.670-679.
Murphy, P. E., 2013. Tourism: A community approach (RLE Tourism). Routledge.
Scott, S. V. and Orlikowski, W. J., 2012. Reconfiguring relations of accountability:
Materialization of social media in the travel sector. Accounting, organizations and
society. 37(1). pp.26-40.
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Sigala, M., Christou, E. and Gretzel, U. eds., 2012. Social media in travel, tourism and
hospitality: Theory, practice and cases. Ashgate Publishing, Ltd..
Stephenson, M. L., 2014. Deciphering ‘Islamic hospitality’: Developments, challenges and
opportunities. Tourism Management. 40. pp.155-164.
Online
THE MARKET RESEARCH PROCESS: 6 STEPS TO SUCCESS, 2017. [Online]. Available
through: <http://www.mymarketresearchmethods.com/the-market-research-process-6-
steps-to-success/>.
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