An Analysis of the Hospitality Industry: Ramada's Strategy

This report provides an overview of the hospitality industry, focusing on the various sectors such as food and beverages, travel and tourism, lodging, and recreation. It analyzes the operations of Ramada within this industry, detailing its services, including restaurants, lodging, and recreational facilities. The report explores the contributions of the hospitality industry to local, national, and international economies, emphasizing job creation, income generation, and the preservation of traditional industries. It also examines the impact of franchising and licensing on global growth and economic development, highlighting how Ramada expands its brand and contributes to foreign exchange earnings. The report also provides an analysis of the impact of Ramada's services to the hospitality industry.

Hospitality industry posses variety of factors that influences
its functioning in different sectors of an organisation (Lloyd,
Warhurst and Dutton, 2013). It is important in overseeing
the administrative work of hotel, resorts etc. which represents
the type of experience that tourist or customers can enjoy at
particular hotel. Organisation undertaken here is Ramada.
It enhances the sale of the nations product and contributes to the
economy(Presbitero2017). It also contributed to the infrastructure
of an organisation.
Contribution to international economy:Hotel and tourism
contributes to foreign exchange earning as all the expenses of
foreign tourist incurred in Ramada are source of foreign exchange
earning. Ramada, by making compulsory for its tourist from all
over the world to carry a certain amount of foreign currency with
them for their stay with hotel.
Evaluation of global growth and influence of licensing
Franchise and licensing helps in global contributions by increasing
level of economic development, economic growth and market
administration. It helps to reduce dependence on national demand
and grow new revenues and profits worldwide. Extending brand
globally involves low risk and requires minimum investment,
attracts investment to grow the brand. Organisations through
franchise not only increases the economy but it generates
employment opportunities to other countries which in turn
increases the job opportunities. And this ultimately contributes to
the per capita income of a country. Licensing and franchise
opened doors for many organisation to reach out of the nations
boundaries and increase its business in rest of the world. It also
generates the training programs for people which enhances their
ability and skills to contribute towards the profitability.
Hospitality industry applies to any company that deals with
customer satisfaction and is focussed on meeting leisurely
needs. It deals in businesses relating to food and beverages,
travel and tourism, lodging, recreation, etc.
Food and beverages : This is one of the largest segment of
hospitality industry. It comprises of meals, snacks and
beverages (Bailly and Léné, 2012). It is basically the
industry which provides or prepares food for their customers.
Ramada can have restaurants, bakery, coffee shops and bars
for their customers. It will enhance the customer by
providing excellent food and first class service.
Travel and tourism : It provides services of transportation
like flights, trains, cabs, etc. Ramada can provide above
services to their clients so that so that customers can reach
their desired destination, travel and go back.
Lodging: It means accommodation to stay at some place for
limited time. It provides services of hotels, hostels etc.
Customer service is critical in providing these services.
Ramada offers accommodation services which include
Recreation : It refers to any activity that people do for
relaxation of their mind and enjoyment like movie theatre,
amusement parks, etc. they are incredibly diverse because it
depends on mood of customers that what kind of relaxation or
enjoyment they want. Ramada can provide services to their
customers for relaxation like swimming pool, spa, gaming
zones for kids, live music , etc. Aim of this is to brush up
person's mind.
Contribution of hospitality industry to local, national and
international economies
Hospitality industry is percipient of healthy growth in local,
national and international economies. By the growth of tourism,
it expects continuous expansion in profitability of an
organisation. (Solnet, Baum, Robinson and Lockstone-Binney,
2016) , .Tourism is one of the largest industries which
contribute in economies with the services like hotel, travel
agents, airlines, restaurant etc. Contributions to local
economies It generates employment opportunities for local
people as direct jobs are available to tour guides, planners,
hotels, restaurants etc. As the industry grows, employment
opportunities increases. It generates income through use of
various services like hotels, restaurants, other facilities
provided to the customers in Ramada.
Contribution to national economy: Hotel and tourism
industry has immensely contributed in generating income from
nation. It preserves traditional industries and handicrafts as
Hotel chain recruitment for skills
Introduction Different types of business in hospitality industry