Hospitality Management Project: Starbucks Case Study - Recommendations

This project delves into the challenges of hospitality management by analyzing a Starbucks case study. It begins by introducing the hospitality industry, highlighting its various sectors and the managerial challenges within them. The project then discusses the importance of choosing the right management approach, considering factors like organizational size, technology, and leadership style. The core of the project focuses on identifying and addressing key issues such as skilled labor shortages, weak innovation, employee retention problems, and customer dissatisfaction. The project concludes by providing recommendations for improving these areas, emphasizing the need for innovation and efficient workforce management. The project highlights the significance of the hospitality sector in the economy and its contribution to employment and societal standards. The project includes references to relevant academic sources.

Consultancy
Project for
Hospitality
Management
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Introduction
 Hospitality is a broad category of service industry which
includes lodging, food and beverage service, event planning
and theme parks, transportation and travelling field within the
tourism industry.
 Apart from this discusses range of managerial challenges
within the hospitality sector.

Management Theories
 The main concept behind that theory that not a single management approach
not fit for every organization and for every situation.
 There are various kinds of internal and external factors that helps in
choosing the best and appropriate approach in context of an organization.
 It helps in identification of three important variables that influence
organizational structure that are size of organization, technology that
employed and style of leadership are important factors.
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Project outcomes and evaluation
 Being an consultancy responsibility includes proper proper guidance
and making the client aware regarding the pitfalls of this problems.
 This will provide clear instructions to the the client to resolve the
issues and performs the tasks in a proper manner.
 Client has the responsibility of following up the proper guidance and
work accordingly

Managerial challenges and issues
1.Shortage of skilled labour
2. Weak innovation
3. Less employees retention
4. Dissatisfied customers
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Recommendations
 Project is based on addressing the managerial challenges
which the Starbucks is currently facing.
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Cont...
 Proper innovation should be done in the cafe so as to
attract customers on a larger scale as well as proper and
sufficient skilled employees should be filled within the
organisation so as to execute the task in a proper manner.

Conclusion
 From the above PPT it has been summarized that
Hospitality is one of major sector in economy that not
only contributes in employment but also raise standard
of people.
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References
 Slater, L., Lim, W.M. and Lean, J., 2018. The value of
student consultancy projects for hospitality businesses.
International Journal of Knowledge Management in Tourism
and Hospitality. 2(1). pp.34-49.
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THANK YOU!
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