This report provides an analysis of The Ritz London within the contemporary hospitality industry. It begins with an introduction to the hotel and its context, followed by an assessment of factors affecting the development of hospitality firms, including political (Brexit), and technological factors (VR/AR). A SWOT analysis of The Ritz London is presented, highlighting its strengths and weaknesses. The report then examines the impact of external factors such as Airbnb and current trends like staycations and voice search. It explores how The Ritz London can adapt to these trends, considering implications like cyber security. The conclusion emphasizes the importance of analyzing internal and external factors and adopting new technologies and marketing trends for success. The report uses sources like James et. al. (2017), Porter (2021), and Sipe & Testa (2018) to support the analysis.
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