Analysis of Hospitality Provision in Travel & Tourism Sector - Report

This report examines the interrelationships between hospitality, travel, and tourism, exploring various aspects of the service industry, including event management, lodging, and transportation. It delves into the implications of business integration within the hospitality sector, analyzing how integration impacts operations, cost reduction, and business diversification. The report also develops a rationale for a selected hospitality project, justifying decisions related to the target market and outlining a comprehensive plan with operational requirements and human resource allocation. The analysis focuses on PKF hotelexperts, a leading consulting firm, to illustrate real-world applications and strategic approaches within the hospitality and tourism industries, providing valuable insights for business development and strategic planning.

Hospitality Provision in Travel
& Tourism Sector

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Interrelationships between hospitality and wider travel and tourism businesses ................3
TASK 2...........................................................................................................................................6
2.1 Implications of integration to the hospitality industry..........................................................6
2.2 Integration has affected a hospitality business......................................................................8
TASK 3..........................................................................................................................................11
3.1 Develop a rationale for a selected project clearly justifying decisions linked to target
market........................................................................................................................................11
3.2 Develop a plan for a hospitality business including operational requirements and human
resource allocation....................................................................................................................13
CONCLUSION : ...........................................................................................................................15
REFERENCES :............................................................................................................................17

INTRODUCTION
Hospitality, travel and tourism are major parts of services industry. In this services people
can spend leisure time. The important sectors in hospitality and tourism are event, talent
management, lodging, restaurants, theme park, and transportation. Its services that people can
attract and travel and tourism is have different segment. Hospitality is increase the quality of
services Also hospitality is the biggest business sources in many countries. In this case is briefly
about hospitality, travel and tourism and its interrelationships. Also discussing about
implications of integration on hospitality business. Also, a plan is developed for a hospitality
business that have operational requirements of business. Moreover, discussed about hospitality
business that selective project that clearly justify decision linked to target market. For present
report organisation selected is PKF hotelexperts.
TASK 1
1.1 Interrelationships between hospitality and wider travel and tourism businesses .
Hospitality has different segment which helps
to provide customer operational services, food
services and guiding services. In this sector
have different segment like hotels, pubs, bars,
restaurants, nightclubs, catering services
membership clubs, etc. This industry provide
for recreational activity that have to gain the
customer satisfaction. It helps perfection of the
level in this industry is based on customer
feedback, it help to sustain the service that is
related for customer sequestration.
Hospitality sector provided services for
sustaining different accusation that creates a
role for the consumes taste and preference that
helps can be applied effective situation. In this
sector helps for retaining services with the help
Interrelationships between hospitality and
wider travel and tourism businesses:
Linked to each other - hospitality and travel
and tourism are related to each other. Travel
and tourism sector helps hospitality to gain
customer counts. It suggests customer to
choose the best service in hospitality segment
like hotels, food, etc. . In this segments it helps
to retaining customers for collaborating
business with each other that helps for
increasing profits.
Interrelating business helps in sustaining
for long term. It is important that the particular
equation for business helps in creating level for
enhancing customer experience. Linked with
collaborating helps for the effective ways that

of customer feedback. PKF hotel experts
provided service that is best and according to
customer taste and preference. Segment that is
included in hospitality helps to consumer chose
according to preference. This company is a
leader in the field of hospitality, tourism and
leisure consulting. This industry have different
segment of valuation of projects. This project
helps industry for predetermined difference
sectors.
Hospitality sector helps for the effective
business that will selective business will
creating business effectiveness for the selective
behaviour. Hospitality sector helps for
effective business in the selective manners for
the corrective business that have to appropriate
of busies it helps that the segmentation of
business for effective business in the selective
method .
Travel and tourism
This sector is incomplete without
hospitality services and segments. Travel and
tourism industry have different entertainment
factors or business strategy. This sector is
growing in current market, people want to
visits different countries for not only to
exploring but curious about speciality of
countries. It is important for the consumer and
its taste and preference that helps to grow up
the business profitability. In this segments
travel and tourism helps to sustain the business
find out smiler correction of services provider.
Products and services – travels and tourism
offers products and services that interrelating
with the services of hospitality. Visitors are
interested in travels offers or packages in
hospitality. This is attraction of customer that
helps to sustain profits in hospitality sector that
helps for iterating with hospitality and travel
and tourism.
In this concept have also collaborating
effects that one is related for profitably for the
hospitality business. Product and services helps
for the sustain the business which is effective
collaborating concept. The integration of
various business has also resulted in
development of variety of products and
services. This has allowed people to choose
from it. It has also covered the area in which
people were not getting those services.
Stakeholder - Hospitality industry have
different stakeholders. Their purpose is to
develop image in particular segments of

in hospitality sector that is profitable for both.
Exploring services is a segment of travel and
tourism sector that helps in providing
interrelating expecting of relating services.
Travel and tourism helps to travailing or
exploring area. This serving industry easy for
the organisation effective ways of giving
consumer product and services. In this segment
people are categorised which is according to
suitable area like historical, wildlife centuries,
educational institutes, museum, etc.
This sector in for short term relational
between consumer and services provider. For
travel and tourism PKF hotel experts have
different segment of providing services that
will creating profitable for the suitable for
company different departments
hospitality or travels and tourism they are
operating to achieves success in the
competitive market. The purpose is the
stakeholder on both sectors that helps for
sustain the growth and development of the
effective in the business.
This prospects helps for the strong
bounding with both sectors and their segment
of products and services. This is effective
business for both have stockholder that have
to relating business strongly for the both
sectors. It has also lead to increase in
stakeholders as many sectors are joining hands
together to work with each other. Stack holder
helps to improves the business in correct
manner .
It is important that variable things that
have reducing risk in business. In this segment
it helps for the corrective business the
selectional situation . Hospitality help for the
effective business that selective part of
business.
Increases consumer/ traveller - This concept
with collaborating with different segment helps
to increasing consumer with their services .
This type of collaborating services helps to
improves business and increasing businesses
effectiveness . It is beneficial for the business
that helps for the customer increasing with
effective services providing . It helps for the
correctiveness of the consumer. sector that is

profitable for both. Exploring services is a
segment of travel and tourism sector that helps
in providing interrelating expecting of relating
services.
Travel and tourism helps to travailing or
exploring area . This serving industry easy for
the organisation effective ways of giving
consumer product and services . In this
segment people are categorised which is
according to suitable area like historical ,
wildlife centuries , educational institutes ,
museum etc. this sector in for short term
relational between consumer and services
provider . For travel and tourism PKF hotel
experts have different segment of providing
services that will creating profitable for the
suitable for company different departments
TASK 2
2.1 Implications of integration to the hospitality industry
The implications of integration in hospitality is important as it helps in decreasing poor
brand image in the market . For providing effective service company must be responsible. PKF
hotel experts should be same as any hotel that have been earned by any hospitality Implications
of integration to the hospitality industryindustry . Company have authority to take corrective
decision to integrate with other so that that vision and mission can be achieved. Monopoly can
created by providing the best service to everyone. PKF hotel experts follows integration so that
the cost is reduced so that profits are increased. This will help in diversifying the business in
other countries. Most important that implication on the economic scale that effected then
business . The most important advantage of collaboration of business in hospitality segment
services and expanding business . Hospitality industry are taking over the business like hotel ,

transport organisation restaurant etc. it is intermediated the organisational structure to provide
services hat have for affectivity for selective nature of the organisation. Its effect of organisation
that have to appropriate section of organisation . Hospitality services will reducing business that
helps for effective business in organisation .this will helps for the effective business selective
part of hospitality.
integration in different operation had led to development for the travel as well hospitality
industry organisation is doing business under the single management that have to appropriately
effective ways for the condition in the market . It is also considering the level for the
effectiveness of business in operations. This approach is beneficial for hospitality in certain
sectors for suitable by the consumers. Its effective ways for the perfection of the business that
have to approach things that have to effectiveness of the organisation.
Horizontal – when two company merge together and create one business and give consumer
products and service that affects the business is called horizontal integration. . Horizontal
integration effects hospitality market on company that effect the business in the projects. Travel
and tourism sectors have for the organisation of hospitality services . It is solution that
services that merge compiles in horizontal ways for the services that have to provided . Effective
service that helps for production on the selective variable counts of effective horizontal effecting
solution that reducing get combined for the businesses.
Vertical - this refers to one single supply chain which is more than one management system .
Also development of different products and services that is offered by combined manner. in this
integration when one company expands business into variety of different areas that company
merge similar organisation at different level (Melissen and Smit, 2016). Its effectiveness of
clear description of the trade and regularity body that gives an explanation of their role in tour of
operating services .vertical integration is verging trains which is owned by also that have
Implications of integration to the hospitality industryeffective ways of the finding by the solution
of the particular segment that have to expected of the organisation that have to related of
products and services .
Impacts on hospitality industry:
 Fewer major organisation – This concept is simply to know that any collaborating two
service that impacts of small segments are reduced and involved new segment that
change the hospitality sectors and services. For particular segment changes reducing

particular organisation that have affects by the collaborating in hospitality . Few
organisation have to change that for the collaborating with hospitality industry
(Dickinson and et..al., 2014). hospitality sectors that have collaborating for the few
organisation.
 Reduction of independent businesses - Independence of different services has reduced
because of individual service . Reduction of independent services that have to
appropriated consumption for the particular service by the customer. It has one individual
service so that have no consumer effectiveness for the organisation of the appropriate of
organisation structure for different sector . It has to implement new services that have to
creating services
 Economies of scale- hospitality implements different scale of economies that help in
development of business . Also expanding of services in different countries in different
segment of hospitality sector . Economic of scale have to implement the role for
effectiveness that integrated business reduction services (Han and Hyun, 2015).
Economic development have to appropriate the level of corrective action of the
organisation effectiveness . This will be open different services in various countries that
will help to increase business in large ways that affects hospitality.
 Increase in market share – collaborating with two sectors in hospitality is profitably is
increasing in market share. it is selective variable content that have to appropriate
hospitality effectiveness on the consumers . Increasing for the market share value that
have take according per share profits that earned by different services. that have for
variable action of selective behaviour of operational .
 Improved quality – hospitality improves quality for upgrading products and services . It
is essential that the customer satisfaction on provided services in hospitality . Improve
services is important successful quality (Tolkach, 2018). Its effective services that have
things that advice variable controlling equation of the market function .its effects that
quality that customer attraction new service and productivity that have provide to
profitability package . It is important for the variable quality that effective ways for the
corrective action of the organisation

Conclusion – from the above task it is concluded that impact on integration on hospitality is
positive because it has reduced independence of individual businesses and increased economies
of scale. It has also enhanced in service quality.
2.2 Integration has affected a hospitality business
In hospitality sector many new services are being included. These services are fulfilling
needs of people and attracting them. It has also expanded the area of operation in tourism sector.
This has allowed people to travel from one place to another. It has also enhanced the service
quality and living standard of people. They are now spending more money to spend leisure time.
Integration of hospitality in tourism sector has provided a variety of options for people to opt. It
has also solved the issues of people (Mossaz and Coghlan, 2017). Many companies are doing
business in different sector. They have several operators. Moreover, business is developing
relations with other. It consists of hotels, tour operators, travel agencies, hotels, etc. it has helped
in promoting of business and its brand image in all over the industry. This has reduced cost as
well time. Also, services are available to people in different segments. They can choose to satisfy
their needs.
Integration is affected in hospitality business have different changes or profitable concept
have involvement of organisation that have to approachable for hospitality industries . Its have to
affect for the organisations that have to appropriated banificial for industry .In competitive
advantage is the most important benefits that is provided by integration. Its also helps that
different segment have different profitably that stable for one reason is that consumer attraction
by services. integration affects business in hospitality that the cost goods and services can be
reduced for with the contents organisation implements for effective ways for selective behaviour
that have to approachable . Its helps that implementation of new ides take old position on
hospitality in process . For perfection of employees that have to take its possible for number of
the competitors that have to take the opportunity for the organisation structure. Hospitality coll
brae st with their different segment for profits and increase services . Its important for particular
reason that have to take responsible situational that have to understand the continuing combined
customer in better way . Maximizing the profits of the customer that helps to find the solution of
market structure. the production of company that long term profits improves quality of business
that have for effective business in nt he market structure. The companies have to appropriation
of organisation that helps for the hospitality sector . Its helps that the appropriation of market

that relating services of equation of contracting effects. It is effects that new things of creating
level for effective thought. This parameters that have to evaluated that collaboration in
hospitality helps both sectors profitable that have to effected for the business environment of the
organisation. For particular attraction that have to appropriated for the organisation that
contestant of selective theory that selective equation. There are some following point that impact
implication on hospitality
 Importance of branding and pricing policies - it is important that branding of
segment that hospitality promoting is important for collaborating to services . Its impact
that customer is more focused on services . Hospitality sector have different segment for
effective service because of branding it increases and decreases by the selective
behaviour of consumer . This will helps to sustain the business for long term . Pricing
policy is important for hospitality as reduced concept by the customer hotel , pubs ,
restaurant . Its affects the businesses important that have to approachable with the
customer that have for variable content for the organisation of business . It is important
that organisation knows about branding . Also it is important that branding with different
policy is effective for organisation .
 Accusation of large organisation - Small organisation compete with large organisation
that have for independent service and product in hospitality . Its affected that the variable
content that to creating the level for the effective way for direct competitive .
Independent establishment joining association because of competition in market . It is
important that segments of organisations for the services of organisation . Larger
organisation services impressive their segment according to customer preference . It is
important that effective business it important for hospitality industry .
 Control and manipulation of the market – collaboration helps to control market
manipulation of market expectation . Its controls the effect of marketing relating service
that helps for correct environment that helps for effective team of controls manipulation
of market structure. Its helps for effective of market structure that have to appropriated
market structure that have to of hospitality . This will helps for controls expectation of
investment with various risk . Its helps to controls situation for influences of market in
global business . It is effects that have to reduces different risk on hospitality market .

 Increased globalisation of the industry. - when market changes in hospitality sector it
directly influence the government that helps to improves for the market structure that
different increase lave of profits for collaborating . Collaborates with difference segment
will helps to resined quality of organisation segment . Increased services helps for
effective business that helps for gaining the business quality .
Conclusion- from this task it is concluded that integration has affected hospitality industry in
positive ways as business able to proves services in different countries. It has also helped in
controlling the market. It has also transformed the focus of organisation on branding and pricing.
They are doing effective advertising of products and services.
TASK 3
3.1 Develop a rationale for a selected project clearly justifying decisions linked to target market.
In recent times hospitality sector is growing very rapidly. It has started providing variety
of services to people. This is because of integration of tourism sector and hospitality services. It
is contributing in development of services thus fulfilling the needs of people. Also, many new
and small business are emerging in this sector (Budeanu, Miller and Ooi, 2016). In addition to
this there is high growth in business that has attracted a large number of people towards
hospitality sector.
Stage 1 – Development
Concept- Due to expansion of travel and tourism sector a plan is made to enter in this. It is to
open a hotel cum restaurant and bar. In this various services will be provided to people. The
main goal is to target those persons who travels for business meetings, conferences, etc. besides
this upper middle class people will be targeted. Also, the objective will be providing semi
luxurious service to people at affordable rates. These services comprise accommodation, food,
travel, etc. the first hotel of this type will be opened in Birmingham city. Then, it will be
expanded in other areas within UK.
Market research – before implementing this idea market research is conducted. This will help
in identifying the target market and needs of people. Also, it will help in analysing current trends
in markets so that services can be offered accordingly (Farajat, Liu and Pennington-Gray,
2017). For conducting research a survey is done. In this questionnaires is prepared to take the
feedback of customers. By this data will be collected to analyse information. From this needs can

be identified so that changes in services can be made. Questions related to price, satisfaction,
area, etc. will be asked. The target market for research will be business persons and high class
people. Sample size will be 1000 that is 500 from both segment.
Target market- The target market will be business persons and high class people.
Location – it will be conducted in society where high class people live and area where large
number of business exists.
Scale – the hotel will consist of 200 rooms, conference and banquet hall, restaurant, bar, etc. all
rooms will be air conditioner.
Funding – in this investment will be done by taking loan from bank. The total amount required
for this hotel will be £85000
Funding will be required in step by step manner. While purchasing land £10000 will be
required, in construction £5000 will be required, in interior designing £10000 will be required.
The return on investment will be generated by increasing sales and profits.
Financial plan – it is as follows :-
Start up cost of hotel £50000
Ingoing business cost £15000
operational expenses £5000
Revenue projection
KPI 1st year 2nd year 3rd year 4th year 5th year
Expected
occupancy
£18000 £22000 £15000 £17000 £25000
ADR £13000 £11500 £22500 £28500 £35500
REVPAR £10000 £14780 £12540 £25407 £21450
.
Products and services