Accommodation Services Management: Scale, Ownership & Online Impact

This presentation provides a comprehensive overview of managing accommodation services within the hospitality industry, focusing on the UK market. It begins by outlining the scale and size of accommodation services, highlighting their significant contribution to the UK's economic growth and employment. The presentation distinguishes between commercial and non-commercial hospitality businesses, providing examples such as luxury hotels versus institutional food services. It further explores different forms of ownership available to accommodation services, including independently owned properties and chain hotel management, using Mandarin Oriental Hyde Park as a case study. The crucial role of online review sites and grading classification systems in influencing guest booking decisions is also examined, emphasizing the importance of online presence and customer interaction. The presentation concludes by touching upon emerging trends in accommodation services, such as themed hotels and the impact of digital technology on customer loyalty and real-time insights, reinforcing the importance of effective accommodation service for sustained growth and customer retention.

Managing
accommodation services

Table of contents
 Introduction
 Scale and size of accommodation services found within the hospitality industry
 Commercial and non-commercial businesses in hospitality
 Different forms of ownership available to accommodation services
 Role that online review sites and grading classification systems play when guests
look for and book accommodation
 Conclusion
 References

Introduction
The hospitality industry is the biggest field of
business in which one of the most important
business sectors is accommodation.
Accommodation is referred to as the lodging,
room or shelter which provide a satisfactory
place for the customers to stay and live. In
this presentation major concepts are discussed
in context to an hospitality organisation of
UK.

Scale and size of accommodation services found within the
hospitality industry
 This sector makes contribution of around £59.3 billion in the
Gross Value Added in the economic growth which accounts
for 3% of total economic output of UK which is representing
6.9% of total employment.
 The hospitality sector accounts for 9955 total number of
hotels in UK in the year 2020 providing luxury and mediocre
accommodation and other services to a range of individuals.

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Accommodation services are very important as they
contribute to GDP by increasing the level of profit,
Mandarin Oriental Hyde Park is a large size hotel with
181 guest rooms and 589 employees
 Luxury service
 Mid-range services
 Budget service

Commercial and non-commercial
businesses in hospitality
Commercial hospitality businesses Non-commercial hospitality businesses
It refers to the sector which provides services for the
purpose of wealth and earning economic profits and it
includes large number of operations regarding provision
of services of accommodation and food and beverage.
it refers to the organisations which mainly deals in
services of food and beverage products and their primary
objective is serving social purposes for non-profit
reasons. They cater to requirements of individuals
through providing them with a secondary support
service.
These organisations are determined at earning high
profits by strategically performing production and
charging high for their services.
Such organisations are only focused at covering their
costs instead of earning profit margins.

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Commercial hospitality business Non-commercial hospitality businesses
Such businesses are mostly privately owned and they
may be independent legal entities and franchises etc.
Such organisations are contracted to operate non-
commercial activities while their chains might conduct
operations in larger non-commercial food courts.
Examples includes; fine dining restaurants, luxury hotels,
catering companies, bars, pubs etc.
Examples includes; institutional food services such as
hospitals, educational institutions and corporate staff
cafes, clubs, groups in membership-based organisations
etc.

Different forms of ownership available to
accommodation services
Ownership is defines as the state of fact or the legal
possession and control over the property of the
business organisation, this can be related to the
assets, which further can be tangible or intangible.
There are various forms of ownership are available
to accommodation services and are as follows:
 Independently owned properties
 Chain hotel management:

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 Mandarin Oriental Hyde Park, London is a privately owned hotel and is a five star hotel providing luxury
services to individuals. Other examples of privately owned hotels includes the great western hotel, the
Nare hotel and Lusty Glaze beach etc.

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 Examples of independent hotels includes bull
hotel, Henwick house, The White Lion Hotel
and so on.
 Examples of Chain hotels includes Premier Inn
which is one of the most prominent British
hospitality group.

Role that online review sites and grading classification
The Mandarin Oriental Hyde Park, London maintains its
effective online presence on its official website where
individuals can access a great deal of information relevant to
the activities and major facilities of the hotel.