Leadership Styles, CSR, and Social Media in Hospitality Industry

This report examines emerging issues within the hospitality industry, focusing on leadership styles, organizational responsibility, and corporate social responsibility (CSR). The analysis uses the Melia Hotel in London as a case study to explore the application of autocratic leadership and its effectiveness in managing business operations. The report assesses how organizational responsibility leads to corporate leadership systems and evaluates the benefits of CSR for both the organization and the wider community, including responsible business reputation and cost savings. Additionally, it explores the benefits and risks associated with social media in the hospitality sector, discussing its role in customer engagement and marketing, along with potential issues such as data confidentiality. The conclusion summarizes the key findings, emphasizing the importance of effective leadership and responsible business practices in the evolving hospitality landscape. References to relevant academic literature are provided.

Emerging issues in
Hospitality Industry

Table of Content
 Introduction
 Analyse and apply an appropriate leadership style
 Assess how organisational responsibility and responsible leadership leads to
corporate leadership systems
 Evaluate how CSR delivers benefits to an organisation as well as to the wider
community
 Benefits of social media and its related risks which could affect an organisation
 Conclusion
 References

Introduction
Hospitality industry has grown leaps and bounds in the last few years.
There are new trends in hospitality industry which keep popping up
as hotel are trying to increase the experience of their customers.
Most of the hotels are attracting large number of people towards
their desired services and facilities. The report is based on Melia
hotel which is situated in London and they are attracting large
number of domestic as well as international guests towards their
services.

Analyse and apply an appropriate
leadership style
Leadership style refer as the behaviour and attitude which leaders use
to communicate or interact with their staff members. It covers
everything in which they are motivate employees, give direction,
reaching with goals and empower their team. In Melia hotel,
manager are use autocratic leadership style which can assist in
managing all business operations and its functions effectively.

Assess how organisational responsibility and responsible
leadership leads to corporate leadership systems
It is the duty and function of company to take care about health, safety,
security and well being of their employees, populations and
contractors in the areas where it is operated and regulated. In the
context of Melia hotel, it is the responsibility which ensure about
others who put their risk by their work related activities and
functions.

Contd..
It will assist in lead towards corporate leadership system in order to
provide facilities in gaining competitive advantages. Along with
this, it is required for manager is to focus on organisational goals
which assist in reaching with the help of effective performance. In
an organisation, leader should be active and they need to lead hotel
business operations with corporate leadership system which gives
higher competitive benefits.

Evaluate how CSR delivers benefits to an organisation
as well as to the wider community
There are various advantages of CSR which are delivers to an
organisation that are described as follows:
Benefit of CSR in an organisation:
 Responsible business reputation
 Cost savings

Contd..
Responsible business reputation – Corporate social investment can
assist in developing a goodwill and reputation as a responsible
business which can lead towards gaining competitive benefits.
Melia hotel have suppliers who are responsible for policies,
strategies which can reflect on how their customers analysed them.

Contd..
Cost savings – With the reduction in resources use, waste and
emissions will assist the environment and surroundings and save
money. The Melia hotel manager are capable for lower the
utilisation the invoice and reach with saving business. It will reduce
business waste to save money or capital.

Benefit of CSR in a society:
CSR is the way which demonstrate the human face of the business.
Businesses are mainly deal with an individual so they can easily
connect with them with the help of human language by showing
some humanity. For most of the companies, it will make sense to get
involved in progression of the community individually, depend on
CSR initiatives which are associated with goods or services.

Contd..
CSR initiative can be best possible method which assist in contributing
towards society and people. Through national and local charitable
contributions, an organisation can assist society or community.
Melia hotel can taking benefits and initiatives on the behalf of an
organisation such as investing in education program for the poor and
street children.

Benefits of social media and its related risks which
could affect an organisation
Social media can be effective method and tool for businesses which are
carry out advantages such as engaging with audience and increasing
websites traffic. Melia hotel are adopt social media tools which
assist them in promoting various services and facilities related to
customer satisfaction in better manner. Respective hotel are used
this method in order to reach with desired goals and target and build
reputation in the large market place.