Analysing Leadership, CSR, and Social Media Strategies: Hilton Hotel

This report provides an analysis of the hospitality industry, focusing on Hilton Hotel as a case study. It begins by exploring leadership styles, with an emphasis on transformational leadership and its application within Hilton. The report then examines organizational responsibility and responsible leadership, which lead to corporate leadership systems, and delves into Corporate Social Responsibility (CSR) initiatives, highlighting the benefits of CSR for Hilton, including its environmental and community efforts. It also discusses the impact of social media on the hospitality sector, including both the benefits and risks associated with its use, and proposes strategies for mitigating these risks. The report concludes by summarizing the key findings and references relevant academic sources.

Emerging Trends in the Hospitality Industry

Cover Content
• Introduction
• Analyse and apply an appropriate leadership style
• Organisational Responsibility And Responsible Leadership Leads To Corporate
Leadership Systems
• CSR
• Benefits of social media
• Strategies
• Conclusion
• References

Introduction
The hospitality industry has been grown in current time period by providing variety
of unique services and facilities to their guests. The report is based on Hilton hotel
(London) which is multinational hospitality industry and they are serve variety of
goods and services to their guests in proper manner.

Analyse and apply an appropriate leadership
style
A leadership style define as a leader's characteristics
behaviour and attitude at the time of directing, motivating,
guiding, managing and maintaining all group of people.

Continue...
There are various types of leadership style which
includes authoritarian, participative,
transformational, transactional and situational
leadership style which help manager in managing all
business operations as well as their employees.

Continue...
Hilton hotel manager can adopt transformational leadership style which is one of most
effective style. This style was established during the year of 1970s and there are some
key characteristics of this leadership style which help in manager in motivate and inspire
their employees for perform appropriate work.

Continue...
The main reason behind selecting this leadership style is that it
will help Hilton hotel managers in creating valuable and
positive changes in the followers with the end goal of
formulating employees into leaders.

Organisational Responsibility And Responsible Leadership
Leads To Corporate Leadership Systems
Hilton hotel main responsibility is to
manage and maintain all the business
operations and its functions effectively
in order to gain attention of large
number of customers.

Along with this, Hilton hotel leaders are perform their work for reaching with greater
competitive advantages. A company manager can lead towards corporate leadership
system which provide competitive advantages in better manner.
Continue...

There are various organisational responsibility and responsible for leadership which
lead towards corporate system that are described as under:
 Social responsibilities
 Environmental responsibilities
 Ethics and business
 Management Responsibilities
 Legal responsibilities
Contd..

Social responsibilities – It is the idea which businesses should balance profit
making activities with activities which benefits to the society. This involves
development of business with positive relationship to the society where they are
operated and regulated.
Environmental responsibilities – The main role of environment in order to
develop and create high income and profitability in better manner.
Contd..

Ethics and business – It is required for Hilton hotel is to maintain and manage all
ethical issues which occurs within an organization It can be seen that hotel is always as
per the ethical need and requirement so they are able to satisfying all guests needs and
demand.
Management Responsibilities – There are various role and duties of management in
order to manage and maintain business operations or its functions effectively. This is
required for Hilton hotel employees is to perform work in order to reach with desired
goals and targets.
Contd..

CSR
As per the view of Tolkach, Chon and Xiao,
(2016) Corporate social responsibility refer as the
obligation and duty of decision maker for taking
correct action that are protect and improve the
welfare of society as a whole along with their
interest.

Benefit of CSR to Hilton hotel
For protecting environment, Hilton use Lightstay to measure
platform to manage and report the environment and social
impact in all over the world nearby 5300 hotels. Since
Lightstay is launched, they are saved around &1 billion by
regulating and operating sustainably and properly manage
energy, wastage and carbon.

Benefit of CSR to community
Apart from this, there are large number of organisation which are introduced an internal
corporate social responsibility policy to their business operations and its functions. The
main aim of CSR is to improve their business operations by eliminating negative factors
of the environment and the planet as a whole.

Sustainability development in
hospitality industry:
The importance of sustainability in the Hilton hotel is dramatic environmental impact
through energy and water consumption and it is use of consumable and durable
products and solid and dangerous waste creation effectively
• Energy efficiency
• Waste Reduction
• Water efficiency
• Chemical Reduction

Benefits of social media
As per the view of Cooper (2015) Social media is
an indispensable part of everyday communication
strategy for an organisation in all across the
world. Social media has major impact on every
aspect of business operations and functions.

Risks that affect on Hilton organisation
Reaching with new customers – With the strong presence of social media,
Hilton hotel can constantly promote their programs, events and services in
wide range of desired customers.
Focused on marketing approach – With the help of social media marketing,
they are target specific people through online marketing campaigns.

Risk of social media which affect on Hilton
hotel
Social media is define as the communication
development of the generation. It is one of the most
complex, broad and difficult to monitor all major
risks. It is one of the biggest risk where people
misuse social media while doing work.

Strategies for addressing such risks
The main strategy which can be used
for dealing with security and other risk
which arise with the social media is
that they required to develop ethical
policies.

CONCLUSION
According to the above described presentation, it can be
analysed that hospitality industry has been grown in current
time period by providing variety of unique services and
facilities to their guests.

REFERENCES
Cooper, M. ed., 2015. Current issues and emerging trends in medical
tourism. IGI Global.
Tolkach, D., Chon, K.K. and Xiao, H., 2016. Asia Pacific tourism trends:
Is the future ours to see?. Asia Pacific Journal of Tourism Research.
21(10). pp.1071-1084.
Gursoy, D., 2018. Future of hospitality marketing and management
research. Tourism management perspectives. 25. pp.185-188.

THANK YOU