Analysing Leadership, CSR, and Social Media Strategies: Hilton Hotel

This report provides an analysis of the hospitality industry, focusing on Hilton Hotel as a case study. It begins by exploring leadership styles, with an emphasis on transformational leadership and its application within Hilton. The report then examines organizational responsibility and responsible leadership, which lead to corporate leadership systems, and delves into Corporate Social Responsibility (CSR) initiatives, highlighting the benefits of CSR for Hilton, including its environmental and community efforts. It also discusses the impact of social media on the hospitality sector, including both the benefits and risks associated with its use, and proposes strategies for mitigating these risks. The report concludes by summarizing the key findings and references relevant academic sources.

Emerging Trends in the Hospitality Industry

Cover Content
• Introduction
• Analyse and apply an appropriate leadership style
• Organisational Responsibility And Responsible Leadership Leads To Corporate
Leadership Systems
• CSR
• Benefits of social media
• Strategies
• Conclusion
• References

Introduction
The hospitality industry has been grown in current time period by providing variety
of unique services and facilities to their guests. The report is based on Hilton hotel
(London) which is multinational hospitality industry and they are serve variety of
goods and services to their guests in proper manner.

Analyse and apply an appropriate leadership
style
A leadership style define as a leader's characteristics
behaviour and attitude at the time of directing, motivating,
guiding, managing and maintaining all group of people.

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There are various types of leadership style which
includes authoritarian, participative,
transformational, transactional and situational
leadership style which help manager in managing all
business operations as well as their employees.

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Hilton hotel manager can adopt transformational leadership style which is one of most
effective style. This style was established during the year of 1970s and there are some
key characteristics of this leadership style which help in manager in motivate and inspire
their employees for perform appropriate work.

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The main reason behind selecting this leadership style is that it
will help Hilton hotel managers in creating valuable and
positive changes in the followers with the end goal of
formulating employees into leaders.

Organisational Responsibility And Responsible Leadership
Leads To Corporate Leadership Systems
Hilton hotel main responsibility is to
manage and maintain all the business
operations and its functions effectively
in order to gain attention of large
number of customers.

Along with this, Hilton hotel leaders are perform their work for reaching with greater
competitive advantages. A company manager can lead towards corporate leadership
system which provide competitive advantages in better manner.
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There are various organisational responsibility and responsible for leadership which
lead towards corporate system that are described as under:
 Social responsibilities
 Environmental responsibilities
 Ethics and business
 Management Responsibilities
 Legal responsibilities
Contd..

Social responsibilities – It is the idea which businesses should balance profit
making activities with activities which benefits to the society. This involves
development of business with positive relationship to the society where they are
operated and regulated.
Environmental responsibilities – The main role of environment in order to
develop and create high income and profitability in better manner.
Contd..

Ethics and business – It is required for Hilton hotel is to maintain and manage all
ethical issues which occurs within an organization It can be seen that hotel is always as
per the ethical need and requirement so they are able to satisfying all guests needs and
demand.
Management Responsibilities – There are various role and duties of management in
order to manage and maintain business operations or its functions effectively. This is
required for Hilton hotel employees is to perform work in order to reach with desired
goals and targets.
Contd..