Emerging Trends in Hospitality: Holiday Inn and Social Media Impact

This presentation analyzes emerging trends in the hospitality industry, focusing on the Holiday Inn hotel chain. It explores the various services offered, including lodging, food, and event spaces, and discusses Holiday Inn's brand recognition and corporate social responsibility initiatives. The presentation highlights the role of travel agents, tour operators, and supportive services in the industry. A significant portion of the presentation focuses on the benefits of social media, such as zero-cost endorsements and revenue maximization, and the strategies for managing social media risks, including addressing negative customer experiences, maintaining active social media presence, and avoiding the misuse of social media platforms. The conclusion emphasizes the importance of social media strategies and ethical conduct in the hospitality industry.

EMERGING TRENDS IN THE
HOSPITALITY INDUSTRY

INTRODUCTION
The emerging trend in the hospitality industry have made various changes the operation of
various organisations to fulfil the requirement of customer by providing possible
services. The presentation talk about the Holiday inn hotel founded in the year 1952
and present in overall 1145 location across the world. The various services provide by
hotel such as food, lodging, conventions, meeting, timeshare. It is the group of IHG
which has more guest rooms than any other hotel organisation across the world. The
hotel relentless concentration on variety meat prosperity today while determine
hospitality future is built on a foundation of continue, trust, invention and resolve.
Holiday inn hotel recognize tier of services. There are two types of distinct i.e is full
services plaza hotel and low decrease services hotel. Previously high rise also included
with the round, centre core construction at the same time find out from the 1970s.

Holiday Inn Hotel
 Holiday hotel and Suite: They provide the all kinds of support and services of
overall services holiday inn. The resort are reasoned for more of a promotion
branding which makes complete an effective brands.
 Holiday inn resort: The resort of the hotel official names SunSpree. It is cover
the large areas and located in the high Leisure tourism market with the all
services amenities and luxury services. Later in the year 2010 resort integrated as
holiday Inn Resort.
 Bed and Breakfast: Hotel provided executive bed room which included the
effective services in Leicester feature included complimentary mineral water,
cosy bathrobes. Upgraded toiletries and in-room safe. Bedroom fitted with the
TVs and LCD as well high speed WiFi. On the other hand hotel provides the
breakfast and give discount of 20% on the sign up to the latest offer on the
website.

Leisure, recreation and entertainment venue- Restaurant, bars, club and cafes
 Holiday inn club vacations: It is the resort which have objective for families
and are only based in UK. The rooms are generally kinds of villa and Suites.
Those who opted the membership- of club they will get related to negotiable
timeshare basis.
 Holiday Inn Garden Court: The place exist only in Europe which are designed
to showcase nation values and culture.
 Holiday inn Express:It is the same as Holiday hotel Inn hotel with various
support and services. They are same as competitor Inn and comfortable rooms,
Fair field inn and Suited by Marriott and Hampton in which Holiday Inn express
focus to the middle class customers.

Travel Agents and Tour operator:
 The principle key individual for the tourism area to bring the different
administrations. They will mange the occasion bundles and satisfy
alternate needs of traveller.
 It has different association in the country who bring the movement and
tourism divisions more create.
 The specialist and visit administrator duty to think of the different
markdown for the visitor to pull in more tourism in the UK.
 It is the obligation of the board to assign the different spending plan for
the visit and travel administrator in which they can give more profited to
the client.

CONTD.
 Supportive Services: it is the principle perspective to deal with in the diverse
steady administration which are extra furnish to the client alongside visit and
travel benefit for the help such administration are budgetary administrations,
protection, remote money trades. Alongside the administrations, for example,
travel permit and visa administrations which essential to visit the approved sheets.
 Accommodation: These the primary administration to deal with the visit and
travel industry which is effect the cost of various bundles which are giving to the
client. As the convenience can be the better resort and lodging which can give the
solace to the traveller It is relies upon the requests of the client intrigue and their
need which can be essential to be incorporated into their administrations.

Transportation
 Air travel: This sort of the administration are help to give the quick support of
the traveller Air travel can be relies upon the local and global areas. It will pull in
traveller with the fast administration can be effectively demonstrated particle the
ostensible charges.
 Road transport: These are the most imperative angle for the neighbourhood
holiday as the streets transport of the country will be more powerful to pull in the
visitor on the interior areas.
 Cruise: according to the diverse individual travel er intrigue these is likewise
one of the greater amount of transportation which can be pull in to the client. It
can be one of a kind ordeal for the holiday as they will get the water and diverse
locales' area which will give more peace to the visitor.

Corporate responsibility of the Holiday Inn Hotel
 The main aim of the firm is to save the environment at workplace and creating
great hotels guest love.
 This all will consider in the firms corporate social responsibility. The positive
impact can be made across the world which will help build the firm business.
 The firm create an online sustainability management techniques for the Holiday
Inn Hotel greens engage system which shows organization reducing impact on
the domestic environment by less use of resource and energy as well water
conservatism to decrease the waste.
 The group of IHG Academy is a collaboration where they link with education
giver and social groups across the world to provide opportunity to the domestic
people for enhancing their employability skills and employment in the world
biggest leading hotel organisations.

CONTD..
 Bribery and Financial Crime: According to the firm they have zero tolerance to
any form of Monterey crime. The main objectives of this code to make organisation
more ethical operation and if any of the individual found with taking or offering bribe for
any self benefit will get punishment under bribery and financial crime.
 Trade Restriction and Sanctions: These code of conduct give information
about the practice related to the trade which is continuously supervised to reduced the
negative impact on their business. The export control may restrict or prohibit them for
doing business in other nation.

Benefits of social media and strategies for the social media risk within the
hospitality industry
The social media play an important role in the hospitality industry for the
various strategies that can be important for the firm. The different benefits
of social media and strategies within the hospitality industry such as
follows:
 Zero Cost Endorsement: The customer who are like the page of the any
particular hotel will give benefits to the high reach when they share the
content and other information which is true and trusted source. The
personal endorsement by customer is at zero cost the hotel and
restaurants.
 Revenue Maximisation: The trend in the hospitality industry is promoting
the services of the hotel and restaurant chain which have started to offer
promotions and attractive deal through the Social media platform. The
Holiday Hotel Inn provides the 20% Discount on its food if the customer
are sigh up their best offer from the social media.

Contd..
 Increase Brand Recognition: This can be the most important benefits could get to
the hospitality industry firm with the help of social media presence. The brand
impact can be more whenever in any content updated by organisation which will
help to recognise brand name in the customer mind. Therefore, it will increase the
brand awareness and brand equity for a particular industry.
 Build relationship with the customer: It is another benefits which will help to
build relationship with the customer by connecting and engagement through social
media which assist in the attracting and retaining customer in effective way.
 Decrease Marketing cost: It is also one of the benefits of the social media which
help to save the cost marketing in terms of less amount investment for paid
campaign can give high reach while the customer who are already part of
organisation social media page will endorse directly

CONTD...
The effective strategies for social media risk within Hospitality industry can be
describe such as follows:
Risk 1: if the customer get the bad experiences within the hospitality
enterprises which can be talk on the social media. It is the risk for firm which
may turn other potential customers stay away. Hence,. It is important
marketing opportunities to publicly share treating to customer for hospitality
conflicts.
For such instance the organisation need to apologise customer on the same
platform which can give better message to the other customer and also give
clear justifications on customer issues to resolve with the help of refund and
offer discount in the next visit. However, it will help to promote the better
marketing strategies of the firm in which the other customer create better
perception for the hotel.