Hospitality in the Age of COVID-19: Social Media's Impact and Recovery

This essay examines the profound impact of the COVID-19 pandemic on the hospitality industry, focusing on challenges such as travel restrictions, reduced occupancy, and financial losses. It highlights the critical role of social media in marketing and promotional activities during this crisis, enabling businesses to communicate safety measures, offer promotional packages, and attract customers. The report concludes that while the hospitality sector faced significant setbacks, the strategic use of social media has been instrumental in facilitating recovery and adapting to the new normal, emphasizing the importance of technology and innovative marketing strategies for sustained growth. Desklib offers a variety of similar solved assignments and past papers for students.

Hospitality of COVID-
19 and Social Media

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Essay on hospitality of COVID-19 and social media.............................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7
Books and Journals.................................................................................................................7

INTRODUCTION
The hospitality sector is based on providing the best leisure time to the people and with that
customer satisfaction as this sector is only related with different category and every type main
aim is to make the people satisfied whoever comes to spend their quality time(Barreda and et. al.,
2020). This industry includes the hotels, motels, travel, accommodation, event planning and
many other things. These sector is considered to be the most important one in terms of
generating revenue for the country as well as to the business owners. People who go out with
their family and friends to enjoy some time in the other places which will be considered as
travelling is also included under hospitality industry. But with the coming of COVID-19
pandemic this industry has been affected the most as travelling to the same country or in other is
not allowed and with that people will also not stay in the hotels and no other entertainment will
be available to them. This report will cover the essay on hospitality of COVID-19 and social
media.
MAIN BODY
Essay on hospitality of COVID-19 and social media
The hospitality industry is that which includes the hotels, accommodation, event planning
and other sectors which are included in the hospitality industry. The hospitality industry is
considered to be the one which helps the people to spend their best time and also provides them
all sought of entertainment which at a point is required by everyone(Chen and et. al., 2020).
This is the most important part of the hospitality sector by which every person takes some time
to spend their good time. Individuals used to travel in their own countries or in some other with
their family and friends which is helps in making them relax from their routine life. But with the
coming of COVID-19 pandemic everything has been changed. As the pandemic does not allow
many people to stay at one place as it can be spread to another person very easily. So with this
many countries have stopped the tourist and other people for visiting the places. As the tourist
are not coming to visit places so the owners in the hospitality are facing good losses as the places

also requires the good maintenance. With this they have to cut down on their cost which they are
doing it by removing the people who are extra and this is creating he impact on job loss.
This pandemic has also impacted on the job loss of many people who are connected with
the hospitality industry. But with small amount of recovery in COVID- 19 has helped in some
recovery as compared to year 2020 in which everyone has to face the lock down. The hospitality
industry whether it is the food and beverage or the restaurants everything was closed when the
countries have to make complete lock down(Pantano and et. al., 2021). But as everything is
opening again and the food and restaurants are allowed to open with minimum capacity but still
many people are those who are not preferring to eat outside as the impact of COVID-19 has not
yet decreased. People are coming but with less occupancy and the maintenance cost is taking all
the prices because of which small operators are not able to survive or they are making the closure
of the business. This thing is causing a lot to problematic condition on the business and also to
the economy. But at the present time some of the business in hospitality industry are making a
recovery but it is not the same which it used to be (Pijls, Groen, and Termaat, 2021). The
coronavirus has also made a good impact on the advertisement and promotional activities on the
business of hospitality industry. It is because the money which is spent on the advertisement is
very high and the business are not earning good revenue which will help them in promoting the
business. But many hospitality sectors which are included in the hospitality business are
spending good amount of money via with the help of social media so that they can promote their
business and so that consumers can be attracted with the amount of care they are taking for the
people. As the restrictions are not the same as it was there in the early time of COVID-19 where
everything was closed. People are coming to visit the places but it is not the same as it was in the
early time where there was no scene of pandemic.
The main idea which has been left to the hospitality sector is that of using different
marketing strategy and that too with the help of social media which will help in raising the
business and this will be helpful in generating the profits (Pop and et. al., 2021). The social
media is the most useful tool if the business needs to be promoted. But the advertisement and
marketing strategy needs to be perfect in terms of the strategy which they will use and the
method which they will adopt for developing and making the advertisements excellent. It is
because in the hospitality sector there is higher competition and in terms of specially COVID-19

pandemic where everyone have become more conscious then at this time the main pressure is on
the business. Now at the present time hospitality sector has been making the use of more
technology whether it is for marketing or taking precautionary measures inside the hotels,
motels, restaurants, leisure and outdoor catering and many other things (Sabuncu and Aydin,
2021).
With the coming of COVID-19 people have also reduced the travel and going outside to
eat food as the people have no jobs in the pandemic and they are focusing on spending money on
the essential things which are useful and not to spend money in some travel, or restaurants. But
with this the responsibility on the hospitality sector have also been increased and for this reason
only the hospitality business has started providing the promotional packages so that people can
come at least which is a good strategy also because those who feel that they can't afford the
travel because of the high prices and also in the stay but now the accommodation and stay is also
not costly(Piccinelli, Moro and Rita, 2021). The restrictions which were there in the early time
when the pandemic has just hit has now been reduced and with this the hospitality business has
also started making recovery of the losses which they have to bear during the pandemic because
everything was locked and there was not chance of earning money.
Hospitality sector is also making the fuller use of social media because of doing the
marketing of their business as there will no better platform better than this one. Those business
which were small have been closed as they were not able to sustain the business for longer
period of time. But the remaining businesses in hospitality sector which have sustained their
business are trying their best to make the best out of what is being available. As the people now
want to take all the safety measures for their travel, stays, food, entertainment and many other
and for this the hospitality business taking safety measures have become very important(Zhong
and et. al., 2021). With the help of advertisements which the business in hospitality sectors are
providing in the social media they are also providing the information in context with the safety
measures which they are taking so that people would know what are the things they are doing
and what all safety will be provided to them. It is true that hospitality sector in the beginning of
the pandemic was affected a lot but after the reopening of many things the hospitality business
have been uplifted with the things and the revenue. It is because people have been bored also

while sitting at home and they also want some outdoor trip and some entertainment which can be
only provided to them in the hospitality industry(Sánchez-Pérez and et. al., 2021). Thus, the
hospitality business has been making a recovery and the use of social media which they are
making for the promotions is also acting as a good tool for the industry.
CONCLUSION
From the above report it can be concluded that hospitality industry plays the important role for
the country and also for the people. The hospitality industry is able to generate more job role by
which the people who are unemployed are getting the jobs which is ultimately reducing the
unemployment rate of the country. But with the coming of COVID-19 every thing has been
changed as the owners of the business are not able to run the business and this is the main factor
by which they are removing the employees because of their inability to pay the salary.

REFERENCES
Books and Journals
Barreda, A.A. and et. al., 2020. The impact of social media activities on brand image and
emotional attachment: a case in the travel context. Journal of hospitality and tourism
technology.
Chen, G. and et. al., 2020. COVID-19 pandemic exposes the vulnerability of the sharing
economy: a novel accounting framework. Journal of Sustainable Tourism, pp.1-18.
Pantano, E. and et. al., 2021. Tweets to escape: Intercultural differences in consumer
expectations and risk behavior during the COVID-19 lockdown in three European
countries. Journal of Business Research, 130, pp.59-69.
Piccinelli, S., Moro, S. and Rita, P., 2021. Air-travelers' concerns emerging from online
comments during the COVID-19 outbreak. Tourism Management, 85, p.104313.
Pijls, R., Groen, B.H. and Termaat, W.A., 2021. Hospitable Non-verbal Staff Behaviour as a
Means to Create Value to Customers. Journal of Creating Value, 7(1), pp.60-73.
Pop, R.A. and et. al., 2021. The impact of social media influencers on travel decisions: The role
of trust in consumer decision journey. Current Issues in Tourism, pp.1-21.
Sabuncu, I. and Aydin, M.E., 2021. Pandemic Management With Social Media Analytics.
In Data Science Advancements in Pandemic and Outbreak Management (pp. 78-107).
IGI Global.
Sánchez-Pérez, M. and et. al., 2021. The impact of the COVID-19 health crisis on tourist
evaluation and behavioural intentions in Spain: implications for market segmentation
analysis. Current Issues in Tourism, 24(7), pp.919-933.
Zhong, L. and et. al., 2021. Tourism crisis management: evidence from COVID-19. Current
Issues in Tourism, pp.1-12.