Contemporary Hospitality: Southbank & Barbican Centre Analysis

This report provides a comprehensive analysis of the Southbank Centre and Barbican Centre within the contemporary hospitality industry, utilizing PESTLE and SWOT frameworks to evaluate their business environments. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors influencing both organizations. The SWOT analysis identifies strengths, weaknesses, opportunities, and threats, highlighting the importance of brand recognition, social media engagement, and technological adaptation. The report further explores supply and demand dynamics, emphasizing the need for Southbank Centre to focus on manpower requirements and Barbican Centre to optimize its labor force. Current and future trends, such as the increasing demand for technology-driven services and evolving customer preferences, are discussed, with a conclusion emphasizing the hospitality industry's growth potential and the importance of adapting to technological advancements and customer needs. The website Desklib provides past papers and solved assignments for students.

Contemporary Hospitality Industry

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PESTLE Analysis
Political factor
South bank centre
 Risk or threat of terrorism is one of the factor that reduce the no. of tourist in majorly two countries that are
UK and London.
Barbican centre
 In UK, Arts Council England faces with budget cut by almost 30% and government grant of £449, Drop to
£349m by 2014.
Economic factors
South bank centre
 National and international macro economic situation and factors affect on the business of Southbank Centre.
Barbican centre
 In Barbican, Art and culture have become important sources of innovation and change in the economy.

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Social factors
South bank centre
 The major factors that affect on their business is consumer lifestyle, demographic variables and role of
models in decision making of consumers.
Barbican centre
 The Barbican offers numerous opportunities for specific its target audience by high income and middle
income groups.
Technological factors
South bank centre
 Technological advancement is one of the most important factor that majorly associated with hospitality
industry and that impact also on Southbank Centre.
Barbican centre
 In its business, Barbican conducts online and also actual surveys generally end of the cultural events to
evaluate their participants opinion and need.

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Legal factors
South bank Centre
 The major factors that affect on their business are rules and regulations, laws and many more
Barbican Centre
 Barbican follows all the rules and legislations which are framed by the government of UK and Art
Council England fro the effective running of the business of this firm.
Environmental factors
South bank Centre
 In context of Southbank Centre to give best products and services adopt eco friendly products and
services.
Barbican Centre
 In their environment strategy, they includes, sending zero waste to landfill, the compositing of 100% off
all food waste and offering clients the option to introduce a food mile menu.

SWOT analysis
Strengths (South bank centre)
 Great brand recognition
 Loyalty that helps to grow rapidly in competitive market place
 A lot of amount on research and development
Strengths (Barbican centre)
 Social media enlarges the audience from local to international
 Social media drives traffic to the website
 Museums are ideally placed to build participatory communities

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Weakness( South bank centre)
 Hinders self interest in their market
 Limited market share
 Government policies and parameters
Weakness( Barbican centre)
 Lack of the budget and required resources
 Lack of time such inability to be present on social networks 24/7
 Poor return on investments like visibility on social media

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Opportunities( South bank centre)
 Innovating products and services in market
 Enlarge business opportunities
 Digitalization and better use of technology
Opportunities( Barbican centre)
 New cross departmental projects and experiences
 Different social media channels

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Threats( South bank centre)
 Deal in various nations
 High competition in market
 Suffer from entry strategies
Threats( Barbican centre)
 Various legal issues around social media
 Fear of institution losing control of information
 Various changes are occurred in technology

SWOT analysis of South-bank Centre
Brand images, loyalty and social media are helpful for increasing the business and make development in the
growth of this organisation. Limited market share and lack of budget and required resources are some
weakness of the company. Digitalization and high use of technology generates various development
opportunity to it. Change in government plans and policies create threats for the business of this firm.

SWOT analysis of Barbican Centre
High and more use of social media channel help in increasing the customer base. Lack presence on social media
and poor return on investments is the weakness of the company. If the company, highly use technology and
different social media channels then it can increase the attendance of new audiences. Changes in
government policies and fast changes in technology generate threats for it.

Supply demand of Southbank centre
The supply and demand in the south bank centre is concerned with the manpower requirements. There is high
demand for labour in the company but the supply is slow. For this the company must concentrate on its
technologies, taste & preference of the audiences etc.