Strategic Planning for Hospitality Industry: Point A Hotel Report

This report provides a detailed analysis of strategic planning within the hospitality industry, using Point A Hotel in London as a case study. It begins with an introduction to strategic management planning and its importance. The report then delves into a situational analysis of Point A Hotel, examining internal and external factors affecting its performance. It explores strategic direction, including mission and objectives, followed by an application of Porter's Five Forces Model to assess the competitive environment. SWOT analysis is used to evaluate the hotel's strengths, weaknesses, opportunities, and threats. PESTEL analysis provides a comprehensive view of the political, economic, social, technological, environmental, and legal factors influencing the hotel. The report then discusses strategic options, such as franchising and mergers and acquisitions, that Point A Hotel could use to increase its market share and profitability. The report concludes with a summary of the key findings and references supporting the analysis.

STRATEGIC PLANNING FOR THE HOSPITALITY
INDUSTRY'

Table of Content
INTRODUCTION
Strategic management Planning
Porter's Five Forces Model
PESTLE and SWOT analysis
Strategic Options
CONCLUSION
REFERENCES
Questions and Answers
Thank you

Introduction
Strategic management planning is the process of making business strategies and amending them
in the business organization. The planning of the business organization is the analysis of all the
internal and external environmental factors which help the business to grow and achieve the
objectives effectively.

Cont…
In this report there is a brief analysis of Point A
Hotel and what are the factors which affect the sales
of the hotels and how the hotel will formulate an
effective strategy to increase the growth and profit
margins.

Strategic management process
Situational Analysis
Point A Hotel is the leading hotel in London and it also faces many challenges
to survive and maintain its position.
Point A Hotels opened their doors within London Shoreditch and Glasgow in
early 2017, with five more London-based locations following soon after in
Paddington, King's Cross, Canary Wharf, Westminster and Liverpool Street.
Point A hotel is four star hotel.

Cont..
The managers of the hotel have to use this
method to analyses both external and internal
factors of the environment to make the better
planning for the process.

Strategic Direction
Strategic direction is the base is the hotel management
is provide the managers to make the innovative ideas
and apply them in making the strategies. This helps to
integrate all the management of the hotel and increase
the efficiency of the hotel. This includes.
Mission is the nature or the ambition of the hotel by
which all the management will be doing its operations.
This also help to increase the quality of the activities
and provide better satisfaction to the customers.

Porter's Five Forces Model
Threat of new entrants
as the hotel industry id increasing with the increase in the tourism globally.
There is lot of risk for Point A Hotel London as many new hotel will also
enter the market and which will decrease the sales and profit margins.
Suppliers
there is also a thereat that Point A Hotel can see that the amenities and the
good hotel procure from the suppliers can also changes the prices which
will increase the cost of the hotel and this will make the hotel less efficient
in operating.

Cont….
Buyers
Buyers are the main aspect of the Point A Hotel as the main criteria is to provide the satisfaction to the
customers and due to high competition there re also many options for customers to choose from.
Threat of Substitute
The services in the room which the Point A Hotel provide is almost same due to high competition. The
hotel have to differentiated in the types of services according tom the price range so that all the
customers from every social class can afford and choose Point A Hotel

SWOT analysis
Strengths  the hotel Point A Hotel provide a better
services and comfort to the customers
and also help to stimulate the home like
comfort who are far from home.
Weaknesses  Point A Hotel have a limited customer base
as it only focuses on the high social class
who can afford the rates of the services

Cont…Opportunity  The Point A Hotel also have the opportunity to
increase the technology equipment within
rooms for the customers to increase the
experience.
Threats  After the Brexit the hotel have faced decrease
in the sales and also many loyal customers
were lost.