Analyzing Strategies of UK Hospitality Industry to Overcome COVID-19

This literature review examines the strategies adopted by the UK hospitality industry, focusing on Marriott Hotel, to overcome the challenges presented by the COVID-19 pandemic. It begins by providing background on the global impact of COVID-19, including lockdown restrictions and business disruptions. The review highlights the challenges faced by the hospitality industry, such as decreased sales, employee layoffs, and low occupancy rates, referencing studies by Jones and Comfort (2020), Hao, Xiao and Chon (2020), and Thams et al. (2020). The main aim is to identify and evaluate the strategies implemented by Marriott Hotel to mitigate these challenges, addressing key research questions related to the pandemic's impact and the specific measures taken for recovery. This review seeks to understand the concept of the pandemic, determine the challenges faced, and evaluate the effectiveness of the strategies employed.

Strategies adopted by UK hospitality industry to
overcome the challenges related to outbreak of
COVID-19

Cover Content
Background of the project
Research rational with justification
Research aim
Research objectives
Research questions
Literature review
References

• An outbreak of global pandemic COVID-19 has created
disturbance in the on-going activities of the whole world. It
has created fear among people, stopped business operations
etc.
• With the outbreak of global pandemic, Government has
introduced different measures to decrease the negative
impact. It includes lock-down restrictions which has made
people to stay in their home only (Davahli and et. al., 2020).
Background of the topic

Rationale of the project
with justification
• The main purpose of conducting the current study is to
carry out in-depth information about the impact of
COVID-19 over hospitality industry.
• It highlights the challenges faced by hospitality industry
due to emergence of COVID-19 (Filimonau, 2021).

Project Aim
To identify the strategies adopted by UK hospitality
industry to overcome the challenges related to outbreak of
COVID-19. A study on Marriott
Hotel

Research Objectives
• To understand the concept about the outbreak of global
pandemic COVID-19
• To determine the challenges faced by Marriott Hotel during
global pandemic COVID-19
• To evaluate the strategies adopted by Marriott Hotel for
overcoming the challenges related to outbreak of COVID-
19

Research Questions
• Explain the concept about the outbreak of global
pandemic COVID-19?
• What are the challenges faced by Marriott Hotel
during global pandemic COVID-19?
• What are the strategies adopted by Marriott Hotel for
overcoming the challenges related to outbreak of
COVID-19?

LITERATURE REVIEW
• According to Jones and Comfort (2020), impact of global
pandemic COVID-19 outbreak has spread across the whole
world.
• According to Hao, Xiao and Chon (2020), it is determined that
hospitality industry has faced many issues and challenges during
global pandemic COVID-19 such as lower sales, employee lay
off & turnover, refund pressure, low occupancy and many more.
• According to Thams and et. al., (2020), COVID-19 has mostly
hit hospitality industry and is continuously hitting it but many
hotels have come up with various strategies to overcome the
challenges related to global pandemic.

References
Davahli and et. al., 2020. The hospitality industry in the face of the
COVID-19 pandemic: Current topics and research
methods. International Journal of Environmental Research and Public
Health, 17(20), p.7366.
Filimonau, V., 2021. The prospects of waste management in the hospitality
sector post COVID-19. Resources, Conservation and Recycling, 168,
p.105272.
Hao, F., Xiao, Q. and Chon, K., 2020. COVID-19 and China’s hotel
industry: Impacts, a disaster management framework, and post-
pandemic agenda. International journal of hospitality management, 90,
p.102636.