Hospitality Report: Cohesive Customer Experience and Theming

This report analyzes the critical role of customer experience and theming within the hospitality industry, emphasizing the concept of cohesive experiences and their impact on customer engagement and business success. It discusses the importance of theming in creating memorable and immersive experiences, using examples like Halloween themes to illustrate how businesses can leverage trends and digital marketing to attract customers. The report further highlights the need for businesses to align with consumer trends, such as providing themed decorations and costumes, to enhance customer satisfaction. Ultimately, the report recommends that hospitality organizations like Hilton Hotel should adopt strategies like AI-driven customer service and user-friendly website navigation to improve customer experience and ensure easy access to information, concluding that a cohesive experience is vital for both customer retention and business growth. Desklib offers a variety of resources, including past papers and solved assignments, to aid students in understanding these concepts.

COMPONENT 1
PRACTICAL GROUP
PRESENTATION

INTRODUCTION
• Customer experience refer as good relation between the consumer and
businesses. It helps the firms to develop potential customer base for
driving maximum revenues.
• Following report covers how hospitality industry manages their
resources in order to provide unforgettable experience to customers.

CONTINUE…
• It will explain the cohesive
experience theme which is offered by
the hospitality organisation.

BACKGROUND TO EXPERIENCES
AND EXPERIENCE ECONOMY
Experience economy refer as economy in
which the commodities and various
services are provided by the businesses by
knowing its effect on people’s lives.

CONTINUE…
•Experiences are the categories which can be good and services As for the hospitality industry it is
required for them to analyse their audiences and to connect various experiences with operations
and to adopt the agile working to optimise the processes.
•Thus for the hospitality industry it is important to provide the secure and convenient services to
customers in order to make them potential customer, for this organisations can proceed with
specific strategies and themes which helps the guest to distinguish between services.

CONTINUE…
• Cohesive experience refer as entire experience
as to enable the consumers to interact with and
how they mainly feel about and user
experience. The things which need to be noted
that physical products are integral part of user
experience.

IMPORTANCE OF THEMING IN EXPERIENCES
• As for themes in cohesive experience plays an important role with
this utilising of principles helps in creating more cohesive digital
experience for the customer.
• As corporate events are the good way to engage the customer with
the business, they usually proceed with following theme based on
the current information.

CONTINUE…
• It is essential as experience theme also inspire
the solutions and helps the organisation to
make the effective decision which improve
the work quality and also enhance the
customer relation with the organisation.

DISCUSSION AND JUSTIFICATIONS OF THEME
OF EXPERIENCE
• An experience theme generally describes as the over archive statement
which accounts the values and mainly concentrated on the experiences
that are being delivered to the customers.
• With this user can easily understand the services and tries to avail it from
the organisation, thus it helps in improving their user experience

CONTINUE…
• Thus cohesive experience allows the user to traverse regarding ITS system
and organisational website in a intuitive manner. Therefore for the
hospitality industry it is needed for them to provide better web access so
that guest can avail the services.

HIGHLIGHTS OF TRENDS AND DEVELOPMENT
IN MARKET
• Digital marketing is the new trend
which have great influence in
market as for the Halloween
theme.

CONTINUE…
• Organisation can also begin to create the spooky social media display.
As with the help of this platform firm can easily promote the theme in
order to increase the traffic over website.
• As by using different technologies such as to make the Halloween theme
scare will attract the customer to be part of such party.