Integration and Hospitality: Development in Travel and Tourism

This essay provides a comprehensive analysis of the hospitality industry's role within the travel and tourism sector, emphasizing the interrelationships between hospitality and broader travel and tourism businesses. It delves into the impact of integration, analyzing the implications for the hospitality industry and discussing how integration affects hospitality businesses. The essay also explores the planning and development of a business, offering a rationale for a selected project and justifying decisions related to the target market. The discussion includes the importance of communication skills, the distinction between travelers and tourists, and the evolving professionalism within the hospitality sector. Furthermore, it examines the impact of horizontal and vertical integration, providing insights into how these strategies affect business operations and profitability. This resource is ideal for students looking to understand the dynamics of the hospitality industry and its integration with travel and tourism.

HOSPITALITY PROVISION IN TRAVEL AND TOURISM SECTOR
NAME OF STUDENT
NAME OF THE UNIVERSITY
STUDENT’S ID
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Table of Contents
Introduction.................................................................................................................................2
LO1 Understand the role of the hospitality industry within the travel and tourism sector.........2
1.1 Discuss the interrelationships between hospitality and wider travel and tourism
businesses................................................................................................................................2
LO2 Understand the impact of integration within the hospitality industry.................................4
2.1 Analyze the implications of integration to the hospitality industry...................................4
2.2 Discuss how integration has affected a hospitality business.............................................6
LO3 Planning development of a business...................................................................................7
3.1 Develop a rationale for a selected project clearly justifying decisions linked to target
market......................................................................................................................................7
Conclusion...................................................................................................................................9
Referencing.................................................................................................................................9
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Introduction
In this given assignment we are going to briefly discuss the importance of hospitality in travel
and tourism sector. Travel and tourism business is one of the most rapidly growing businesses
that have brought globalization into its own periphery. The number of travelers is increasing
day by day. Travelling was not much of a habit in the past but now it has grown up to a really
very vital thing to escape from our daily life. Tourism has a slight distance from traveling but
these two cannot be kept in water tight compartments separately. Anyways since both belong
to the same genre, both is often considered to be the same thing.
LO1 Understand the role of the hospitality industry within the travel and tourism sector
1.1 Discuss the interrelationships between hospitality and wider travel and tourism
businesses
The hospitality sector primarily supports with the accommodation, fooding & beverage,
commuters and transportation, healthcare facilities and etc. But all these depend on the skills
of communications of the ground operator of the tourist organization. There are different
linguistics and culture of different places and often people do not understand how to convey
what they want to say to the local marketers and the hotel management for various room or
food issues. There if there is an effective hospitality management who has better and effective
skills of communication then they can make the tour a convenient one. As stated earlier there
are two different types who go out of their homes for a new destination. There is a traveler,
and the other is a tourist. Both leave their homes with a thought of visiting a place and
experiencing the culture of their but both has different perspective to it (Tsaur and Chen,
2018). A traveler is someone who has went out to actually know and rediscover the place, the
quality of lodging or fooding is not much of a concern to those types of places but definitely a
standard level of comfort is always expected. But for the tourist the scene is a bit different,
here they visit the place to spend some leisure time from their daily hassle-bustle. Here
comfort is a very important factor because a tourist is not ready to compromise with a budget
hotel. He/she has the perspective of pampering oneself and utilizes the purpose of vacation.
The itineraries have to be chalked and kept with considerable resting period so that there is
not much of travelling during the vacation. Tourism companies mostly targets these types of
people. The word tourists are made for these people who step out for the tourism (Herrero et
al., 2018). The hospitality has to be very excellent to satisfy these clients. People mostly go
out with their families on a vacation and expect a 5-star service at their door just a phone call
away, from the bed tea to room service, the quality of food every bit of tour has to be handled
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with concern. Therefore we can see that hospitality is very closely related to the travel and
tourism industry. And therefore we can see now-a-days that the hospitality management has
become a new course in academics to make it a professional platform and build its own
industry. Hospitality staffs are found in almost everywhere we go, from the airlines to hotels
including fooding and lodging there is always someone who is ready to help you to offer the
best service. This thing had not been there two years back. This industry has come up as a
daughter of the tourism industries (Qiu et al., 2018). Therefore now we can see that
hospitality industry is developing all across the globe and the young generations are rushing
into this professional sector be it in Hospitals, hotels or Restaurants. The pattern of serving is
changing and it is becoming more professional with every passing day.
Better Job scopes for Youths: there are various subjects that people need to have skills in few
are born with the talents and few need to develop it. The Hospitality management is such a
sector of tourism where you can be trained to perform. The course includes every bit of how
to handle clients and meet their demands and negotiate to keep the profit of the management.
The tourism industry needs a lot of hospitality staff who can be there with the group while
they are travelling to give support and necessary things during the vacation. We often find a
local assistant to our journey that helps us with any problem that we meet. This has opened up
huge job scopes for the upcoming generations as the globalization is reaching its optimum
level with so many hotels and motels growing up, newer destinations being re-discovered for
the people to travel and spend time there (Tresidder and Martin, 2018).
Generates money:
The tourism business when clubbing with hospitality management can earn more profit by
giving a better service to the clients which will satisfy them and make them more interested in
traveling. This will generate income for the tourism organization and revenue for the
government. In developing countries now-a-days traveling has become a very uprising habit
of the people. As the employment rates keep increasing, the youths of the various countries
step out of their homes to make budget trips and in countries where the number of youth is
maximum it is very wise on the part of the tourism industries to make budget plans of
traveling for the various destinations so that the youths can avail those. This can make the
business prosperous. The hospitality industry along with the tourism industry has the ability to
draw in more foreign investment since both are government boosted (Marquardt, 2018). The
holiday packages are the prime thing that the tourism companies must look on. As stated
earlier, the youth is the major part of the population,, therefore the companies must make
various kinds of budget plans and holiday packages targeting various types of the groups. The
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generation now lives the digital life where everything is just a click away from being done and
people do not have much patience now-a-days to wait for the bookings to happen. The
interactive skills are also very important on the parts of the tourists to make clear what is
included in the budget and what not. The interaction with proper communication will reduce
the miscommunications that may lead to future problems while travelling.
LO2 Understand the impact of integration within the hospitality industry
2.1 Analyze the implications of integration to the hospitality industry
When two or more organizations merge together for the purpose of business to generate more
profit it is known as the Integration. Integration can be regarded or defined as the purpose of
two organizations to meet and broaden their platform of business or service and generate more
profit for in terms of both the companies. There have been plenty of organizations that merge
their business with another organization to generate more and more profit. This increases the
scale of business. A business which is being handled alone can be broadened further when the
business is collaborated with another company that supports the operations of the former
business and helps grow more on the part of vice versa. This increases the number of clients
and the platform is given much wider. Till now we see, various companies buying shares and
merging with other companies. Thus here we are discussing regarding the integration between
the tour and travel industry with the hospitality industry (Spasojevic et al., 2018). This is not
only a topic of two types of business collaboration but a venture of two different industries
collaborating together to produce a better product., here the product of the tourism industry
has no link with the product of the hospitality industry if seen independently but when it it is
collaborated we fine that, one helps another to gain a much increased profit. There are various
important reasons why these two industries come together and gel so nicely. Had this been a
not very wise decision on the part of the decision makers then it would have been a flop much
earlier but it is seen that hospitality management is now entering in various other business
sectors but most importantly tourism sector. The reasons are given as follow:
The best quality and the excellent products and services are obtained when instead of general
outbound operators are replaced with the hospitality management taught professionals by the
tourism operators. The response had been very good by the customers which have the
confidence to the tour operators to inject more people of hospitality into the tourism sector.
The faculties of accommodation, and communication or travelling from one place to another,
or medical help has been more efficient by the hospitality people than the normal people who
usually guide the tour (Sigala, 2018). The hospitality management people are not only
completing g duties as done by the outbound operators contracted by the tourism company but
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also focus mainly on the customer satisfaction to complete all their needs and make them feel
like home while on tour. This is a huge difference why the hospitality management has been
able to make its place in other service industry. This is the point what we have acted as a boon
for the hospitality management. Any business that focuses on the customer satisfaction
depending on the customer feedback always has the potential to grow more and intends to
make a better service.
There are two different types of integration, namely: the horizontal integration and the vertical
integration. The horizontal integration is also called the lateral integration because here the
company buys or merges with another company that produces the same product and thus it
ends up increasing the production and making it larger. The horizontal integration is only
done for the purpose of increasing the rate of production so that the profit earned is also
increase. This can be done by merging the business with one or more companies that produce
the similar product. This is often seen and known as acquisition. The services are often
increased when horizontal integration is done. And tourism sector we often see this type of
integration being done. The other type of integration is vertical integration; this is somewhat
different from the horizontal integration (Hoogendoorn and Fitchett, 2018). Here the business
tries to buy or merge with the organizations that complete its products or service. The
business may merge with the manufacturer or supplier so that the entire business or the entire
process is controlled under one umbrella. The advantage of vertical integration is that it
reduces the overall production cost and thus generates the whole profits to its own. This
makes a business larger and independent of other operators.
2.2 Discuss how integration has affected a hospitality business
The integration in the hospital industry has been seen the most. The companies who runs
tourism business s often seen taking over the various other businesses that runs along with the
main business, it is often seen that a tourism company opens up its own chain of hotels and
restaurants in various places to reduce its costs and increase the profit. It is also seen that the
tourism sector takes over the businesses of the travels and transportations and supports people
with their own commuters and people. These are the processes of the vertical integration
where the company buys other enterprises that are supporting the main business. The use of
integration is very necessary and hospitality has been a part of almost all industries now a
days. Be it in hospitals, hotels, restaurants, flights and even the various visiting spots, we find
hospitality staffs making our lives convenient almost all the time (Bowie, 2018). The prime
reason for the enlargement of hospitality business their way of satisfying the client and
making it convenient for the people to complete the task they are doing. A business may be
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very profitable, but the way it is presented and the behavior and the etiquettes of the people
are very necessary to be taken care of.
The gainful consequences of integration are as appeared by the running with:
Economic growth: Integration of companies in the hospitality sector gets a handle on an
alteration in the economy. Accomplishment of economic growth of scale helps in decreasing
the development costs and along these lines, gathers the favored perspective that will help in
expanding the volume of the business. For working up the volume, one needs to make the
customer base or improvement the level of the affiliations being advanced (Paddison and
Walmsley, 2018).
Counts development: Integration benefits in enhancing the fragment of fluctuated level of
unimaginable affiliations.
Franchise: Enlargement of an association achieves control. The affiliations require standard
working structures and systems to work after increment of the business. It is to be ensured that
the affiliations being offered to the customers are same all through for each outlet of the
affiliation.
Merging or Acquisition has some negative impacts to an extraordinary degree related with the
neighborliness and travel and tourism business.
The negative effects of mix are as indicated by the running with:
Joblessness: Integration achieves a change and conflict shockingly to be more about the
survival of the fittest. The little affiliations always cloud away and close their business as they
can't stay aware of the probability of the thing and affiliations being offered by the more
recognizable affiliations (Payangan and Munir, 2018). It is left for the more essential sharks to
battle the fight among themselves. The whole of these little affiliations makes a basic measure
of joblessness a practically identical number of individuals working in the little affiliations are
left jobless.
Conflicts and clashes between contenders: Integration achieves conflicts and segment of
evaluation in vital development after the affiliations that have stimulated can't deal with each
other. This affects the relationship with a great degree and the relationship of the customer
with the association.
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LO3 Planning development of a business
3.1 Develop a rationale for a selected project clearly justifying decisions linked to target
market.
Neighborliness business is a rapidly growing part finished the globe for latest 20 years.
Business oversaw approach in before days included managing in business to achieve a
routinely making number of purposes behind intrigue. Regardless, for a few prior years,
business affiliations have comprehended that offering significance to the customer is of
comparable massiveness, as that is helpful for the business for whole system. This has not
starting late helped increase the level of claim piece, yet what's more has obliged accumulated
parts to chug rapture relationship in their theory (Tham, 2018). This has fittingly worked out
clearly into various business affiliations especially in Travel and Tourism division
endeavoring joint endeavors with the Hospitality business affiliations.
In UK, if the motel is on another zone by then to know the objective circuit the demography if
that area is to investigated close by other social and social segments. Choice of a sensible zone
is crucial to pull in both close-by and outside clients. There ought to be distinctive
accumulating in the level of things and affiliations being advanced. There ought to be specific
boggling offers in transportation working conditions like flights and plans to draw in more
remote clients. Choosing to develop a pub is given elaborately
Step 1 Enlargement
•Geographical space: The region for the bar must be with the veritable spotlight on those
partners in pulling in a consistently making number of youthful clients as they are the
objective whiz (Han et al., 2018). The bar ought to in motivation behind converging of the
city to help the reason.
•Funding: The hypothesis for the bar can be taken by a Bank as an advance or can be
contributed by one's own particular cash or it can be fifty-fifty level of bank advance and have
cash.
•Products and affiliations: High quality music supplies, AC, Wi-Fi office, furniture, move
floor, high measure and blend of beverages like Scotch, bourbon, blend, and whatnot and
amassed refreshments of various brand and cost (Koronios et al., 2018).
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•Licensing: Acquiring a licensed bar is the most true blue part. Every single one of the laws
and norms must be taken after near sound influenced word to get an alcohol to permit and the
bar permit.
Step 2: Décor
•Interior: Inside should interest and should have mix of thought and power in it. There should
be adequate space for the dance floor. The lighting should be especially directed here. Bar
zone ought to frustrate and interfacing with, as this is one zone which could make most
amazing satisfying resources for the bar (Juvan et al., 2018).
•Exterior: Outside look is in like way a central part for any solace business. The outside
region ought to be huge that could give the honest to goodness impression of the measure of
direct put toward plan the control from inside.
•Active areas: Useful places would on a to an incredible degree fundamental level join Dance
an area, the Bar a district and the Dining area. Youth general regard the going to the dance
floor with embellishments and this is a one area that will genuinely be used by each and every
customer, so it ought to be kept astoundingly fit. Bar a locale would join fantastically
refreshed refreshments counters. In Pub business, this is the most finished the best wage
generator, so the barkeeps ought to be to a phenomenal degree satisfying and incredibly
talented towards their change (McKercher and Darcy, 2018). The gobbling up space would be
peaceful and cool, where the wide party can relax up. It should be enchanted with light keen
music to impact the customer to feel free.
Step 3: Execution
•Pricing: Pricing is one staggeringly real piece of masterminding. It ought to be lively toward
the start, with the objective that enthusiastic gets pulled in towards us. All work environments
gave by the security ought to be given and concerning ought to be finished remembering the
regard set by all adversaries (Croes et al., 2018).
Conclusion
Now since it has become a business, therefore it has few operational tools those are to be
looked after and of them, the Hospitality management is a very vital factor of any tourism
company. Hospitality in tourism means how the itineraries and the guests are taken care of by
the tourism organization. This includes everything starting from boarding the flight or train up
till they reach back to the place they started their journey from.
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