WIL Presentation: Job Roles in the Hospitality, Tourism & Events

This presentation outlines three key job roles within the expanding Tourism, Hospitality, and Events sector, focusing on the skills and acquiring techniques needed for success. The first role discussed is the Director of Sales and Marketing in the Tourism Industry, emphasizing critical thinking, project management, and analytical skills, suggesting real-life engagement and course-based learning for skill acquisition. The second role is the Customer Experience Manager in the Hospitality Industry, requiring organization, communication, product knowledge, and strategic thinking, with a focus on workshops and responsible roles for skill development. Finally, the Events Planner role in the Events Industry highlights multitasking, organization, communication, and creativity, recommending communication workshops and college positions for gaining experience. The presentation concludes with a list of references.

WORK INTEGRATED
LEARNING Name of the student

HOSPITALITY, TOURISM AND
EVENTS INDUSTRY
The Tourism, hospitality and events sector, has grown tremendously
over the last few years.
There are various opportunities in this sector for a business student .
In this presentation , three job roles will be discussed:
Tourism Industry, Job role: Director of Sales and Marketing
Hospitality Industry, Job role: Customer Experience Manager
Events Industry, Job role: Events Planner

TOURISM INDUSTRY
Job role: Director of Sales and Marketing
 Needs to look after the marketing and sales of a particular tourist spot or a hotel
Skills required:
Critical Thinking
Project Management
Analytical
Technical
Skill Acquiring techniques: Engaging in real life situations during
school and college life. Acquiring technical and analytical skills from
courses(Human 2012).

HOSPITALITY INDUSTRY
Job role: Customer Experience Manager
 Looks after the experience of the consumers during his/her stay
Skills required:
Organization skills
Communications
Product/ Market knowledge
Strategic thinking
Skill acquiring techniques: Attending extra workshops, engaging in
responsible roles during college (Riley 2014).

EVENTS INDUSTRY
Job role: Events Planner
Manages and plans events or clients and companies.
Skills required:
Multitasking
Organized
Personable
Communication
Creativity
Skill acquiring technique: Communication workshops, Managing
different positions in college gives experience.

REFERENCES
Dhiman, M.C., 2012. Employers' perceptions about tourism
management employability skills. Anatolia, 23(3), pp.359-372.
Riley, M., 2014. Human resource management in the hospitality
and tourism industry. Routledge.