BA Hospitality Research: Food & Beverage Influence on Tourism

This research project investigates the impact of food and beverage services on travel destination choices, employing an inductive approach and descriptive design within an interpretivism research philosophy. Utilizing simple random sampling, primary data was collected and analyzed qualitatively, revealing key themes. The findings indicate that food and beverage services significantly influence travel motives, with respondents considering a destination's culinary offerings before visiting. While satisfactory food experiences are noted in Valencia, respondents generally do not choose destinations solely based on food, but negative food experiences can deter them. The study highlights the importance of food and beverage in promoting tourism and suggests that travelers often consult feedback from other tourists regarding culinary experiences. The research also notes that preparation styles are a secondary focus, and overall, food and beverages play a crucial role in shaping travel destination preferences.

Research Project
Interpretation

Research Methodologies
 Research approach- Inductive approach
 Research Design- Descriptive design
 Research Philosophy- Interpretivism
 Sampling- Simple random sampling
 Data Collection- Primary sources
 Data Analysis- Qualitative

Theme 1 Maximum respondents said that food and beverages
services of destination plays an important role in deviating the
motives of travel
18
1
1
Yes
No
Sometimes

Theme 2 People ascertain the food and beverages habit of a nation
before visiting any place
17
2
1
Yes
No
Sometimes

Theme 3 Sometimes respondents change their requirement of food
that are not fulfilled at a particular place
3
4
13
Yes
No
Sometimes

Theme 4 Satisfactory food and beverages habits find in Valencia
15
3
2
Satisfactory
Average
Not Satisfactory

Theme 5 Respondents not want to visit Valencia solely
on the basis of food and beverages that are being offered
in the country
Yes No Can’t say
0
2
4
6
8
10
12
14
16
18
Respondents

Theme 6 Respondents reject destination based upon the
food and beverages that are being offered in the nation
Yes No Can’t say
0
2
4
6
8
10
12
14
16
Respondents

Theme 7 Respondents thinks food and beverages can
ever alter travel destination
Yes
No
Can’t say
0 2 4 6 8 10 12 14
14
3
3
Respondents

Theme 8 Food and beverages are play important role in
promoting tourism in any destination
18
1
1
Yes
No
Can’t say

Theme 9 Sometimes travellers check the feedbacks of
other tourists as well in the consideration of food and
beverages
1
2
17
Yes
No
Sometimes

Theme 10 Apart from food, people also focus on the
preparation style which adopted by particular
destination
15
2
3
Yes
No
Sometimes