Hospitality Sector Interrelation and Integration: A Business Report

This report, prepared as part of a junior consultant role at PKF hotel experts, analyzes the critical interrelationship between the hospitality and travel & tourism sectors. It begins by defining hospitality and its various domains, emphasizing the importance of hospitality businesses in providing accommodation and services to travelers. The report then explores the inter-relationship through case studies like conferences, visitor attractions, business travel, aviation, and package holidays, highlighting how the success of travel and tourism is intertwined with hospitality. The report also examines the implications of business integration, including both vertical and horizontal integration strategies within the hospitality industry, and discusses how these integrations impact branding, globalization, and market control. It further discusses the effects of integration on hospitality businesses, including market share, economies of scale, and the potential decline in the reputation of merged entities. Finally, it develops a rationale and plan for a hospitality business, making decisions related to the target market.