Analysis of Hospitality Provision in the Travel & Tourism Sector

This report examines the multifaceted relationship between the hospitality and travel and tourism sectors, using the TUI Group as a central case study. It delves into the interdependencies of these industries, highlighting the significance of accommodation, food and beverage services, and travel and tourism operations. The report explores the implications of market integration strategies, such as horizontal and vertical integration, and their effects on the hospitality industry, including branding, market control, and globalization. Furthermore, it analyzes the impact of these strategies on business travel and the development of business plans, including a novel concept for a 'blind cafe,' justifying decisions related to target markets and organizational structure.

Hospitality Provision
in Travel
&
Tourism Sector

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 the interrelationship between hospitality and wider travel and tourism...........................1
TASK 2............................................................................................................................................3
Implication of integration to hospitality industry...................................................................3
2.2 Discuss integration is impact hospitality industry............................................................4
TASK 3............................................................................................................................................5
3.1 justify the decision linked to target market......................................................................5
3.2 develop plan for business.................................................................................................5
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The hospitality industry is a board category of fields it includes event planning, theme
park, transportation and so on. Travel and hotel industry both are linked to each other. That are
played an important role in hospitality industry (Airey, Dredge and Gross, 2015). Present study
is based on the “TUI group”. That is provided the tour and travel services and as well as hotel
services. It has the 70000 number of employees with 780.2 million net income. Study lays
emphasis on the interrelationship between hospitality and wider travel and tourism business. It
will show the implications of integration and to the hospitality industry and discussion on
integration has affected a hospitality business. Report is covered by plan for development of
hospitality business and also highlighted by organisational structure is relation to human resource
allocation.
TASK 1
1.1 the interrelationship between hospitality and wider travel and tourism.
Tourism and hospitality industry is the go hand in hand services. The hospitality industry
is offers the accommodation, transportation, food and recreations. Other hand tourism sector is
activity by the tourist where peoples are engaged in the travelling for reach out their destinations.
The aim of hospitality industry is provided the safe and healthy environment to customers with
the best experience of journey. TUI group is provide their services in the hotel and tour and
travel sector both. PKF hotel expert is the international market leader of hospitality, tour and
travel sector (Camilleri, Camilleri and Acocella, 2018). They are take records of both sector like
its services, audit, tax and accounting. Expert is help to set the goals and roles of both sector
which are as follows:
Hospitality industry
It is the board group of business and also to a TUI group that are provided their services
to customers. It is focused on the satisfaction and of customers and providing specific experience
for them. That has three primary areas such as accommodation, food and beverage and travel and
tourism sector. Discussion of each areas are as follows:
 Accommodation services are best and important part of the TUI group hospitality. It is
provided the best accommodation services to the customers and try to give them better
1

experience of holiday and other purpose. Accommodation is a board sector of hospitality
industry, in that management are ranging from bed and breakfast to the customers.
 Food and beverage services are very important and it plays a vital role in TUI group.
This may include the food and beverage for customers and clients according to the needs
and their tastes of food. Management is also taken care of food is hygienic or not because
eof customers are want healthy and hygienic foods (Glaesse and et.al, 2017).
 Travel and tourism sector is also the best part of hospitality industry and TUI group is
taking care of that and provide the best service to the customers. Management is try to
provide the best services to customers that are related to the tour and travel sector.
Travel and tourism sector
Travel and tourism sector is the part of hospitality industry. It is largest earn from the
customers and for against of this they provide best and effective services to them. TUI group is
also owns in the tour and travel sector. It is the vast sector of this industry with several key
players across the globe. Segment of tour and travel sector is move to peoples one place to
another place or destinations. That has goals to provide necessary or desired products and
services to travellers.
TUI group is provide the best and effective lodging services to clients like hotels, motels,
resorts and so on. Those services are plays an important role in TUI group and also management
is taking care of that. Transportation services are important part of because this helped to
maintain image of brand in market place. Those services are ships, air planes, buses, railways
and so on. Those all are includes in the travel and tourist sector (Law and et.al, 2015).
Interrelation between both hospitality and travel sector
Without tourism sector, hospitality industry has no roles and without hospitality has no
roles of tourism. At that both are incomplete with each one. Both sectors are plays their effective
and valuable role at the market place. Both hospitality and tourism sector are linked to each
other. Their roles and responsibility make effective and strong relations between to them. The
hospitality industry consists hotels, restaurant, accommodation and transportation services. Like
TUI industry is provide travelling services to customers by these customers are attracted towards
it with the best hospitality services like accommodation, food and beverage services.
Management of group is take care of that and provide best services to customers. That is
effective and valuable for that. Customers are wants best setting arrangements, hotels and
2

management is has tom provide this services to customers in their travelling. By this, travel and
hospitality industry are related to each other (Mansour and Ariffin, 2017).
Other hand TUI group is provide the best travelling services to customers. They are
moves to customers one place to another place and help to reach out their destinations point with
safe and healthy environment and best travelling experience. At the time of travelling, hospitality
industry is plays an important role such as best hotel and their accommodation services, healthy
food and beverage to customers according to their needs and wants of customers. Management is
try to fulfil the needs of customers which are related to accommodation and other and also take
care of their fun and entertainments activities. Both sectors are related not only at the time of
travel and also to other reason. Both sectors are helped to each for achieve there goals and
objective by providing the best services to customers. Such as, both hospitality and travel and
tour industry are linked and has strong relations between them. Their strong relations are helps to
give better and best experience to customers.
Roles of hospitality in business travel
Hospitality industry is playing the best ad effective role in the business travel and tour. In
this hospitality industry paying effective and best services to the employees of company who
they are part of business travel and tour. Business travel is travel for business work and purpose
such as meetings, conference, professional development and so on. That is important part of
business and through that business travel is happing. In that TUI group's hospitality plays an
important role by paying extra care to peoples. In that management have to provide safe and no
voice place because of business meeting (Moutinho and Vargas-Sanchez, 2018). There all
peoples are attended for the purpose of learning and discussing on the on e topic which related to
the development of business and its growth. Other manager is also taken care meal planning and
serving. In that management have to serve meal and foods to meeting persons at the place of
meeting and as well as take care of noises are not happens at that.
TASK 2
Implication of integration to hospitality industry
Implication and merging is helped to gain success of company and also improve presence
of business at marketplace. That includes the followings:
Market control
3

Integration is help to control the market and this help to provide a cost advantage to
company as well. Marriott international is merging with the food and beverage industry for
improve their market at effectively. For example: Marriott international hotel is merging with
the food sector for improve their market share. This food sector is helped to maintain the
effective and valuable control to marketplace. By this food brand customers are not gone outside
from the hotel to eat McDonald's. By these customers are order this brand food within the hotel.
This help to control the market and their customers.
Branding
Branding is often the believed of customers and help to gain success of the tourism
industry (Orchiston, Prayag and Brown,2016). It is effective and best for managing growth of
company. For example: Marriott international is merging with tour and travel brand. This have
very effective and valuable brand image in the marketplace and also customers are trust to them.
Marriott is integrated with that and acquiring travel company, investing in tour operators and
also investing in the hotel industry is helped to make strong brand image in market
internationally and local area. This group is retained old customers and ensuring same quality of
services in different sector. This helps to company to ensure customer loyalty and profit as well.
Globalization
Oversee market is important for the companies to generate a significant revenue and also
help to provide global exposure to the company. Marriott international is integrated then it is
helped to develop their global presence and image. Globalization is reduced trade barriers this
help to attract customers towards it. By that have benefits from their products and services the
trade regarding for same occurs (Robinson, Ruhanen and Breakey, 2016).
Integration or merging is the best and effective for the Marriott international. It is helped
to maintain their brand image at marketplace and local area.
2.2 Discuss integration is impact hospitality industry
There are two specific levels of integration within the hospitality sector such as
horizontal and vertical integration. Horizontal integration is the emergence of several aspects or
management. Other hand vertical integration is refers the supply chain with the more than one
management of several products and services. Integrated into the hospitality industry is different
organisations within the travel and tourism sector, this placed under the one management.
4

Horizontal integration is the process where company is ensure about their growth or
increase production of goods and services. Other hand vertical integration is process where
different product are serves their. For example: Marriott international is integrator merging with
the airline tour operator, in order to expand and increase growth of their business and within the
hospitality create new relationship with the different clients and customers. That is effective and
best part of management services.
Integration is work and its result is more effective and best manner. Hospitality industry
is integrated with the airline company joining a travel provider. By this Marriott international
hotel is gets the extra customers and clients who are want to travel with the air planes. This help
to improve their productivity and profit of firm. Now days peoples are want to travel by the air
and water because of early and fast reach to destinations (Sigala and Gretzel, 2017).
Integration is impact to business and hospitality industry by making positive changes and
growth of business. Integration and merging is best and effective part when company and
business is gain high growth in their hospitality industry. Tourism sector is performing the best
preservation and development of atmosphere. For that Thomas cook has helped to company for
becoming market leaders in the tourism sector.
TASK 3
3.1 justify the decision linked to target market.
Hotel is the personalization is serves the key to create unforgettable experience for
guests. That experience is wonderful for their outing. Most of the peoples are go outside for
changes and that is effective.
The section of this report is identifies the reason, why has chosen the specific topic.
There are developed the new and unique business plan for their business that is “the blind cafe”.
That is give best experience to the peoples in unique ways. There staff members are totally and
legally blind. There are not able see anything and they have eligible for work. That experience
such a nice and unique. This decision is totally linked to the target market and customers as well.
3.2 develop plan for business.
Introduction
Owner name: Mr John
Business address: London, united kingdom
5

Executive summary
This plan is developed for making the best experience in dark. The blind cafe is give the
best products and services to the customers. The aim of this business is to transform quality to
peoples and other. By engaging peoples socially in darkness, without any distractions of visual
conditioning. Mr. John is financially strong and for that they are start business in the dark. In this
more finance and capital is required. Business name is the blind cafe for the unique and best
business idea for the customers and also to the blind peoples. The business has the cafes and
hotels with the best music in the dark.
Owner's background
Own business is help to develop their personal skills and experience of business. By this
Mr. John want to success and their brand image in the marketplace by new and unique idea of
work and having one year work experience in the same field but want to run my own business.
Mr. John done the MSc in leadership and management courses and in the future they want to
done hotel management course for success of business and learn something new for creating new
and innovative ideas. Hobbies and interest are reading books, help to people, generals which are
provided the general knowledge for the business and current affairs are running. They want best
and success brand image in the market place.
Product and services
Mr. John want to sell the best and great services to the customers and peoples by the
legally blind persons. Product and services of the business plans are helped to develop the brand
image, profit and attract towards it. Products and services such as, coffee drink, bottled drink,
food items and specially coffee. And the services includes the catering, delivery and customer
baking products and services by the totally and legally blind persons. Different product and
services to be sells in cafe are special drink and special dish. Also, effective and best presentation
of food. In this cafe has the uniqueness it is blind staff. They are serves product and services only
by the visual scenes and by seeing anything. Additionally, Mr John is hire the blind services staff
and that is helped to maintain the effectiveness at cafe and also in the marketplace and also help
to the blind persons who they are not had any money for fulfil there needs and wants.
The market
The size of business in the starting is the small and after then gain success and reach out
it the large business scale with providing effective and best services to customers. Customers are
6

target like food lover, out door party lover, specially coffee lover and teenagers etc. Mr. John
prompts their customers by serving best and unique products and services to customers. This is
the best way. Social, environmental and staff members are help to attract towards the business
and cafe. Social factor is like the lifestyle and teats and preference of customers. Teenagers are
likes the parties and outings. For that Mr. John is provided and serves the best and effective
foods and services to the teenagers according to their teats and preferences. Most of the
customers are attracted by the interiors of the hotel and cafe. In that they are sets the effective
and attractive interiors design of cafe by these customers and teenagers are attracted towards it
because now days teenagers love to click picture and share at social media. Mr. John is d not
have any experience to sold products and services at marketplace.
Design
Interior and exterior design of the cafe is help to attract customers towards it and also
culture of cafe. There interior design is unique and different form the other cafe and places and
the theme is dark cafe and room. There are all these things are dark with little and fewer music.
This think is made out cafe unique and attractive. There are having various functional area like
human resource department, accounting department, cooking and serving staff and receptions
and there seating capacity is the 30 peoples in the one time. Customers are in the flow according
to their needs and wants. Customers are had some needs to the exterior design of the cafe like
there Mr. John is provided the lights and garden area. There culture is effective and blind.
Human resource management
Peoples Job title Cost/ annual basis
One person Reception £10,080.00
Five members Chef £15,000.00
Six members Serving staff £13,196.00
Two members Cleaning staff £12,698.00
Total £50,974.00
Competitors analysis
Name, location Product and Price Strength Weakness
7

and size services
Climpson and
son, London and
small
Coffee, food and
snakes
Price of products
are £150
 Unique
selling
point and
their staff
members.
 Close to
public
transport
 No
customers
base.
 Staring
price is
higher
from the
normal
coffee
shops.
Flat white,
London and
medium
Coffee, espresso
and snakes.
Price of products
are £130
 Skilled
and
eligible
staff
member
 unique
concept
 Limited
semester
times
 No build
in brand
equity.
SWOT analysis of the business
Strength Weakness
 Unique concept
 Close to public transport
 interest and knowledge in retro games
 No customers base
 No experience opening and running
business
 No build brand equity.
Opportunities Threats
 Ability to attract customers
 The ability to appeal to a different
target market.
 Other cafe in the area.
 Limited income of out target market.
 Changing market tastes.
8

 Build brand equity.
Operations and logistics
There are working hours are day to night like 10 am to late night. Quality and quantity of
product and services are best and effective. They are delivered product and services only in the
cafe area and their payment method is monthly basis. Licences are required like food services
licence, sign permit, music licence, building health and resale permit licence. Insurance required
for the staff members who are work at their life insurance and healthy and safety insurance.
 Suppliers
Name and location Items required Payment
arrangements
Reason
Green coffee
production and trading
company, London.
Coffee beans and
powder, breads and
coffee groceries.
Loan For making coffee for
peoples.
Deli wholesale Cheese and dairy
products
Loan For serves dairy
products to customers.
 Equipments
Items New and second
hand
Purchased from Price
Coffee machine New Brand shops £102.00
Grocery New Shops and wholesale
market
£3.50.00
Cost and prices strategy
Product and services name Amount
Salaries and wages £50,974.00
Suppliers £2,000.00
9