Hospitality Industry: Marriott Group and Tourism Sector Analysis

This report examines the crucial interrelationship between the hospitality and travel and tourism sectors. It delves into the implications of integration within the hospitality industry, exploring how factors like the scale of economy, standardization, and quality influence tourism functions. The report focuses on Marriott International, analyzing its facilities and operations within the broader hospitality landscape. It covers the development of a rationale for the hospitality industry, considering aspects like market research, target markets, and business size. Furthermore, the report outlines a development plan for the hospitality industry, including considerations for design and operations. The report emphasizes the importance of customer satisfaction, service quality, and the strategic integration of various business processes to enhance operational capabilities and achieve business objectives. It also explores horizontal and vertical acquisition strategies within the context of Marriott International's operations.

HOSPITALITY
PROVISION IN
TRAVEL & TOURISM
SECTOR

Table of Contents
INTRODUCTION ..........................................................................................................................3
1.1 Interrelationship between hospitality and wider travel and tourism business..................3
TASK 2............................................................................................................................................6
2.1 What are the implications of integration in a hospitality industry...................................6
2.2 How integration has affected the hospitality business.....................................................7
TASK 3............................................................................................................................................8
P 3.1 Developing a rational for hospitality industry in Marriott group : ...............................8
P 3.2 Developing a plan for a hospitality industry and human resource allocation ............10
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Hospitality industry in tourism industry plays crucial roles. Hostility sector in tour and
travel industry that the conman features related to the products and policies. Changing the
concept and policies of hospitality industry is affect the polices and strategy of tourism as well.
In tour and travel Impact of integration such as scale of economy, standardization and quality.
Integration also affect the functions of tourism industry (Christou, 2016). A rational can be
developed to interrelate with target market and include some aspects such as idea, market
research, target market and target location or size of a business. Ion this report define Marriott
International hotels facilities and how the related to hospitality industry. It report also includes
the interrelationship between hospitality industry and travel and tourism business and
implications of integrity on hospitality industry and rationale to clarify the decisions linked to the
target market and development plan for hospitality industry which include development, design
and operations.
1.1 Interrelationship between hospitality and wider travel and tourism business
In the hospitality sector, travel and tourism sector has been already included. The major
objective of this sector is to provide high quality of services and facilities to customer and make
them happy and satisfy (Kim, Vogt and Knutson, 2015). The customers or vacationer of travel
and tourism division on a guest fascination or visitor hotspot will care for the better treatment of
the task that will aid in reasonable ascent in the general usefulness and doing of activities that
will bolster a superior ascent in operational abilities of an association. Some central point that are
been trailed by the Hospitality firm with association with travel and tourism part are as per the
following:
Structure of international hospitality sector
Business association standard structure in hospitality segment comprises of a gathering or
front office work area, nourishment and drink administrations and other convenience
administrations with room administrations and extra help. This is been taken after in any case to
an inn or an eatery in an area (Akroush and et.al., 2016.). This encourages any business
association to deal with an extensive variety of friendliness activities in a superior and viable
way. This hospitality association deals with receiving the inventive and intuitive administrations

that will help the firm to give their buyers a decent quality items and benefits and to pick up a
superior consumer loyalty.
Hospitality service provider's major principles
There are great arrangements of accommodation specialist organization that are working
with full endeavors to cook the requirements and request of the buyers betterly. Far going from a
straightforward eatery to an exceedingly extravagant inns or accommodation ventures, the area
has a decent scope of tasks that will be taken in thought by the firm for better development and
advancement of the association (Jones, Hillier and Comfort, 2016.). This additionally includes
real fast food outlets and firms that work on a worldwide level in an alike way and along these
lines assumes an extremely significant part in administration of the travel and tourism segment.
Some real hospitality firms are Marriott Group, Hilton Group, Delta inn and resorts and so forth.
This aides in better treatment of activities and meeting the operational necessities of their buyers
in an exceptionally powerful manner.
In hospitality part, the organizations are been ordered based on compelling star rating which
feature the quality and adequacy of firm. This strategy for institutionalization is been
acknowledged all inclusive and are trailed by all the friendliness firms working in showcase. The
1 star is the most minimal rating, depicting the ostensible and normal nature of items and
administrations that are been offered by the firm (Aschauer, 2010). Then again, the 5 star rating
features the largest amount of value administrations and items to their buyers. At numerous
spots, the 7 star rating is been set that exhibits the unequivocal and phenomenal level of
administrations and item quality offered by the firm to their buyers.
Ideas of neighborliness on worldwide level
The significant idea of travel and tourism area is to give their customers successful and better
nature of administrations according to their ability and usefulness on ostensible and sensible
value run. The buyers are the potential or backhanded customers of hospitality industry as these
parts furnish them with legitimate sustenance and convenience (Bellur, McNamara and Prokop,
2015) The Hospitality area, alongside globalization will now provide food necessities of
customers from everywhere throughout the globe. This causes them to produce a decent measure
of income and address the issues and requests of the purchasers or customers from different
corners of the world. Other than this, globalization approach enables a hospitality to firm like
Marriott Group to deal with the prerequisites of customers from different social contrasts

betterly. In other hand in travel industry customer are plays their crucial roles. Customer are they
only one who are they promoting their service and they also tell the other people adopts those
hospitality service. in contrast Marriott hotel provide their customers best quality service and
deal with people politely they also make sure to provide their customer to best and fresh
services.
Foods and refreshments
The nourishment and refreshment administrations are the center of friendliness industry
and great and viable nature of sustenance and drink administrations can turn into the point of
interest for the accommodation firm, which help in better fascination of buyers towards them. A
high and safe nature of sustenance and drink administrations will help in better administration of
tasks that will assist the associations with growing and create in an exceptionally compelling and
noteworthy way. Commonly, the travel and tourism part coordinate with real accommodation or
sustenance and refreshments firms like KFC, McDonalds, Starbucks and so forth, to give their
buyers excellent administration and pick up their better fulfilment level. In addition, travel and
tourism industry also involve the drinks and other facilities which customer attract most like they
organize parties and other service for the customer and also organize the free dinner and other
entertainments service etc. the travel industry also provide fresh and customer demand foods
that customers attract more and they visit again to hotel industry.
Hospitality in the travel and tourism
The travels and tourism division is firmly influenced by the accommodation area. Thus, they will
give the high caliber of accommodation administrations like common avionics, customers
transportation and international ID benefit. Next to this, multiple occasions they work together
with other friendliness firms to furnish their buyers with abnormal state of items and
administrations that effect the development and advancement of the travel and tourism firm at
the same time. In the hospitality industry travel and tourism business provide their customers to
proper facilities like food, entertainment, parties and other facilities from that customer attract
most to hotels and other areas. They also make sure the customer's demands fulfil and according
to consumers needs.
Hospitality benefits in meetings and traveller transport administrations.
In the meetings and traveller transport benefits, the accommodation part will play a
profound and urgent part that effects the development and advancement of the firm. This

assistance in better ascent in happiness level of their customers and therefore will offer them a
superior administration for dealing with their gatherings, occasion and so on by giving ball room,
glass room, feast lobby and so forth. Such kind of administration will help in better ascent in
usefulness level of their association. Other than this, a great plan of these administrations will
help in picking up a decent consumer loyalty level by dealing with a decent measure of business
tasks. Additionally, the better transportation administrations including the use of taxis,
manoeuvrers and neighbourhood transports will assist the visiters with managing an extensive
variety of activities that will help in reasonable administration of tasks this will help in
enhancing the income age of the firm and handle an extensive variety of activity which are been
taken by a hospitality association.
TASK 2
2.1 What are the implications of integration in a hospitality industry.
The integration process will help in the better management of the business activities that
will be taken in thought process by a hospitality enterprise like Marriott International. This
approach helps in improving the productivity and revenue generation that will help in the good
rise in the compatibility that will supports good rise in the operations and thus will support a
good improvement in the performance (Yüksel, 2017). An integration process will not only help
in making necessary changes within the firm that will help in good rise in compatibility and
meeting of targeted operations but also aid in improving the customer satisfaction level. This will
facilitate a good management of the operations and thus will cause the hospitality enterprise to
come up with high quality product and services. The incorporation process will be proceeded by
detailed analysis of different factors that will cause the enterprise to increase the effectiveness of
the operations. Besides this, it will help in improving the decision making power of the firm,
facilitating a good planning of the operations and ensuring the success of the business enterprise
in a better way.
There are various integration approach that are been taken in consideration by the
organisation and helps in the properly meeting the targeted goals and operations. The major
integration process that will be taken in consideration by the Marriott International is as follows:
 Horizontal acquisition: It is the process of acquiring the firm or a part of it in order to
net the operational needs and demands of the organisation that will help in the good

management of the actions and thus will facilitate an effective growth in customer
satisfaction level. This will also help in catering the needs and demands of the company,
enhancing the productivity and profit generation by executing the business activities in a
much effective and efficient manner. Marriott International will see through the better
handling of the activities that will facilitate a good increase in its customers satisfaction
and trust level. Other than this, it will help the firm to accommodate larger number of
customers in more effective manner (Xiang, Magnini and Fesenmaier, 2015).
 Vertical acquisition: It involves the adoption of functionality, work process or product
that will improve the overall performance of the hospitality enterprise. This will help in
good rise in efficiency to perform the business operations that will support a good rise in
customers satisfaction and will lead to give proper increase in compatibility and handling
of business operations in a much effective and better way. The adoption of new work
process or product will help in increasing the effectiveness of the hospitality enterprise to
fulfil the needs and requirements of their customers. Also, this approach will lead to the
improvement in quality of work process and business operation's that are been taken in
the consideration by the organisation (Henseler, Müller and Schuberth, 2018).
These approaches will also support a good management of the business operations and
thus will help in increasing of the operational capability and meeting of the targeted goals and
objectives by the organisation. The integration process will help in good management of the
actions and resources that will be possessed by the firm. Other than this, it will help in good
growth and development of the business functions in a much effective and sequential manner.
The improvement in service quality will lead to increase in customers satisfaction and trust level
and rise in functionality and profit margin of the firm. Thus, it can be said that, the integration or
acquisition process helps in better rise in the customer satisfaction level and thus meeting of the
targeted goals and actions. This will improve the performance of the hospitality enterprise.
2.2 How integration has affected the hospitality business.
The integration or acquisition process will help in the better management of the
operation's that will help in improving the business processes that are been followed by the firm.
This will also help in good rise in the compatibility and thus will help in good rise in the
customer satisfaction level. It will help in the good rise n the effectiveness of the hospitality
business. The horizontal integration approach will help in improving the capability and

effectiveness of the firm which will help in good rise in the operations of the enterprise that will
help in good rise in the customer satisfaction level. The increase in operation calibre and
effectiveness of the organisation that will support a good rise in capability and meeting of the
operations and requirements of their stake holders. Besides this, it will improve the portfolio and
functional field for a hospitality enterprise like Marriott International (Walker and Walker,
2016).
On the other hand, the vertical acquisition will help in better rise in the internal
operations and functionality of the organisation. The improvement in the operations that will
help in the effective handling of the actions that will help in the superficial growth and rise in
customer satisfaction and trust level. The vertical acquisition process will help in better rise in
the operations that will help in good improvement in the customers that will aid in god rise in
customer satisfaction level. Other than this, the adoption of latest and effective work measures
that will help in good improvement in the operational capabilities and efficiency of the
organisation. Other than this, the acquisition process will also help in good management of the
operations.
Thus, it can be said that the proper acquisition or integration process helps in good rise in
the functionalities that will help in good management of the operations that will help in better
improvement in customer satisfaction level. Other than this, the rise in customer satisfaction
level that will help in good handling of the business operations and meeting of the targeted goals
and operation's that are been followed by the business enterprises. The hospitality entities like
Marriott International will use this approach in order to improve their customer base, brand
image and revenue generation in the market (Cook, Hsu and Marqua., 2014).
TASK 3
P 3.1 Developing a rational for hospitality industry in Marriott group :
Hospitality industry is one of the best flourishing business in the agonistic market. Many
companies are trying to emerge in this industry because it contributes a high rate in social
economic system. There are different stages in developing a rational such as : step one is to
develop the concept, second is market research, third is target market, four is to locate, fifth is
scaling, six is funding and seventh is licensing. In present time, micro businesses are reasoned
these businesses to give services in this sector. To germinate a rational for hospitality industry is

very tangled and hard process. It has developed a level on which micro and small businesses are
trying to grow and spread out their business. Introductory stage is to create thought after this
organization goes for market research. In this step it determines their mark marketplace with
target customer. Then it has to determine the size of the administration which reckon the
investment funds and permit factor. Idea would be innovative and creative. After devising plan
and it is essential to explore the market. The program in this context is to open a new business
which is in kind of hotel with restaurant. To create a rational it is essential to first create the
design with the idea generation. Market research can be done through primary research and
secondary research. These both are the methods to analyse market. It is essential before opening
a new business. In the primary research, they use various methods of research such as by using
questionnaires or face to face interview and so on. This activity start with examine of the need
and provide of a product. It is required to hold up the demand and supply of the good to maintain
the orientation in the agonistic marketplace. Mark market and customers can be identify through
the method of target segmentation. It reckons the customers from all the ages but primarily they
reckon those who aspect worth for money. The mark market depends upon the geographical
location of the country. Demographic objects include various kinds of concepts such as it
consider : Gender, Age, Marital status, Family size, Income, Education, Religion, Employment
status, Citizenship, Language spoken. It considers many other features such as to where people
live. Often, that is a necessary portion in moving a targeted group. Besides state, position and
authorities, there are few other geographical lines such as : Sphere or region and Locality, if
rural. Individual history class reckon the physical, medical features and individualized
experiences that groups of individuals have in common that may power their consequences to
social marketing. it considers Physical cognition, family unit, history, Hazard component for
diseases or for ethnic conditions, Actual physical and intellectual wellness status. Psycho
graphic attributes are those that adequate out sociology ones with unit's beliefs and values.
Demographics may explicit about individual's income; psycho graphics express what individual
thinks the government should do with taxes. Some psycho graphic features are Governmental
views reckon party association, Beliefs and moral system, Social position, touching on such
issues as social welfare and termination and so on, Potential spiritual beliefs and Environmental
awareness and positions(Peters and Kallmuenzer, 2018).

P 3.2 Developing a plan for a hospitality industry and human resource allocation
Human resources are the main and important source for every organization. It is the most
valuable factor behind the success and development of the business. Management should built a
strategy to recruit the employees as per the requirements of the job. These developments are
necessary to allocate work properly and provide best of the services and products to their
customers. Along with this, there are different stages which should be fulfilled to create plan for
operational and human resource apportionment.
Development
Marriott group of businesses follow a well panned strategy to recruit and select human
resources. Customers’ emotional state as well as organizational maturation is at primary focus
behind the launching in food and beverage restaurants. Marriott is recruiting the experienced and
knowledgeable candidate to offer the specific and superior taste in products. Accountable force is
reinforced to serve the customers rapidly and easily. Administration is thinking to enlarge a large
series of food restaurants in London and global markets as well.
Design
 Ambiance : According to the current and recent trends, company should provide the
luxurious facilities to the customers in order to divert the decision making process
regarding to the accommodation.
 Culture : Culture refers to the behavioral environment of an organization. Management
should put more efforts towards the improvement of performance level of the employees
so they can behave professionally with the customers(Whitelaw, Benckendorff and Jose,
2015).
 Interior and exterior : These both are the factors which impact on the success of the
business because exterior design are the factors by which company can attract the visitor
and can transform it into customers. While interior design are the factors by which
company can transform the customers in their regular customers(Yusof, Zahari, and
Ghani, 2017).
 Functional areas : Marriott is focusing on the functional sphere of the operation. It is
continuously improving the functionality to make it simple and easy for the customers.
They develop online service through usage of digitization.

OPERATIONS :
 Staffing by functional areas- In hospitality management staff menders are able to provide
service to the customers. The manager appoints each staff member according to their area
and their ability like receptionist, front office man, housekeepers etc. each staff member
are appointed to their ability (Aragon-Correa and et.al., 2015). In the hospitality
management hotel manager and the owners are handled all the staffing selection and
appointed to their position.
 Specialist qualification- In the hospitality department Marriott International selecting
staff members according to their qualification like hotel management qualified person
appointed to the cooking area, qualified at human resource department appointed to
manager at hotel. Which are no qualifier they are selected to doing housekeeping and
other guest services like bell person, parking supervisor and other staffing facilities to
serve food etc.
 Staffing issues related to seasonality – In this Marriott international in hospitality industry
as junior consultant understand the staffing related issues like they injured and customer's
Illustration 1: Factors in operation management

companies and food related issues etc. in seasonality they have to compliant about their
shift techniques and how they hard working in winter.
 Cultural diversity and ways to deal with conflicts- in Marriott international hotel staff
have ability to deal with their customers in any situation like they different culture people
are coming to stay in hotels they have different kinds of language which they done
understand and so hotel staff have to trained to learn all type of language which they
handled those type of customer which have different culture and lifestyle
 Recruitment policies and procedures- in the Marriott international hotel have junior
consultant suggest about the process of recruitment and policies which organizations
provide to the staff members. The recruitment like manager make interview and appoint
staff member according to their qualification and provide security and health policies in
organization. Like health insurance, accidental policies' etc.
 Compliance with legislation- in this junior consultant of the Marriott international applies
the low and rules in the company like they bound from each employees to sat at-least
one year. And if any employees go before the one year they compliance them.
 Promotional activities (offer promotional mix and justify) – in the junior consultant of the
Marriott international junior consultant suggest to make promotional activities which they
attract customers and retain them long time those promotional activities are posting
details about the organizations at social media and give advertisement on newspaper and
radio etc. they give promotional ads on other social sites like twitter etc.
 Pricing (pricing strategies, justify)- In the junior consultant suggest to set strategies on
products pricing like they give hotels rooms according to customers price offer or budget
of customers. They also make strategies to give effective price rooms and service like
they give offer on pre booking rooms and free dinner on one night stay etc.
CONCLUSION
In this above report concluded the hostility in travel and tourism sector provide different
kinds of facilities to the customers. Mainly for those people which are coming on the tour for