This report, prepared by a junior consultant for PKF hotel-experts, delves into the hospitality sector's role within the travel and tourism industry. It explores the interrelationships between hospitality and wider travel and tourism businesses, emphasizing customer satisfaction and profit earning. The report analyzes the implications of integration within the hospitality industry, considering both positive aspects like increased customer reach and standardization, and negative aspects such as reduced employment opportunities. The report also discusses the impact of integration on a hospitality business, such as Hotel Dartford. Furthermore, the report develops a rationale for a new hospitality venture, "Sun Brown," including a business plan that addresses target market, operational requirements, and service offerings. The report aims to provide a comprehensive overview of the hospitality sector, including interrelationships, the effects of integration, and business planning. The report also offers suggestions for improving customer service and satisfaction.