Exploring Hospitality Provision within the Travel & Tourism Industry

Desklib provides past papers and solved assignments for students. This report analyzes hospitality in the travel and tourism sector.

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12 Hospitality Provision
in Travel & Tourism
Sector

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................5
1.1................................................................................................................................................5
HOSPITALITY...........................................................................................................................5
TASK 2............................................................................................................................................8
2.1................................................................................................................................................8
2.2..............................................................................................................................................12
TASK 3..........................................................................................................................................14
3.1 & 3.2....................................................................................................................................14
CONCLUSION..............................................................................................................................38
REFERENCES..............................................................................................................................39
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INTRODUCTION
In this assignment, we will discuss the Hospitality Provision in Travel & Tourism Sector. The
Hospitality industry tries to satisfy the customer need and wants by given them some services.
Services are like transportation, house, food and many different facilities. In this, we will also
discuss the relationship between travel and tourism and hospitality (Chathoth, and Olsen 2017).
These both industries is increasing today scenario. In this, the hospitality is basically used for the
hotel and the houses and on the other hand tourism include some travel agency, trains, etc.
In service and the tertiary industry, the hospitality sector and industry are the main part of the
services (Chathoth, and Olsen 2017). As per the new technology is introducing different
country are aware of some new adventures places. Most of the country is supporting the tourism
sector because they are very supportive of employee and also for increasing the revenue of the
nation. Previously the hospitality is measured by the quality of goods and services (Chathoth,
and Olsen 2017).
To figure out the assignment, The PKF hotelexperts hotel was taken to explain the whole
assignment. The PKF hotelexperts is one of the market leaders in the field of hospitality, tourism
sector. This is one of the largest tax and consulting firm in all over the world (Chathoth, and
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Olsen 2017). This is also called a global player in all over the world. But now a day the
hospitality is measured by the service which they are provided to their relevant customer. Some
of the facility such as Wi-Fi, swimming pool and many more through which the customer will
attract more. PKF hotel expert is one of the pioneers in hotel consulting. With the help of
different culture and value, the organization can retain their employee (Chathoth, and Olsen
2017).
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TASK 1
1.1
D
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HOSPITALITY
LODGING- this is basically for the customer
where they will stay. This is the most
important facility in the hospitality sector
(Aggett and Busby 2011).
TRAVEL – this facility is provided by
the company for its customer to reach
their destination. This is one of the most
important services in the hospitality
sector.
ENTERTAINMENT – this is provided by
the hospitality for customer entertainment.
With the help of this more and more customer
will attract to their hotel. This is one of the
popular services in hospitality.
ATTRACTION – Most of the people
are attracted due to food and for some
likers. Most of the people attract only
for food and drinks (Aggett and Busby
2011).

HOSPITALITY TRAVEL AND TOURISM INTERRELATIONSHIP
BETWEEN HOSPITALITY
AND TRAVEL AND
TOURISM SECTOR
In hospitality, most of the
customers are welcomed by
the host of the business. If
they are unknown the hosts of
the business still welcome
them for giving them a good
service (Aggett and Busby
2011). Services are like
transportation, house, food
and many different facilities.
In this, we will also discuss
the relationship between travel
and tourism and hospitality.
Hospitality mainly refers to
the relationship between the
staff and the owner of the
business, guest or maybe
outside visitors (Aggett and
Busby 2011).
In service and the tertiary
industry, the hospitality sector
and industry are the main part
of the services. As per the new
technology is introducing
different country are aware of
some new adventures places.
On the other hand, hospitality
is one of the fastest sectors
Travel and tourism is the most
important factor. This will
contribute to the national and
the local economy of the
country. In the latest scenario
with the help of Travel and
tourism, the growth of the
business will increase in a
very fast manner.
Due to many works and with
many issues some of the
tourist preference to travel
somewhere so that they can
refresh their mood (Aggett
and Busby 2011). Most of the
customers only attract because
of some discount or some
packages are provided by the
business organization.
With the help of tourism
activity, most of the people are
attracted.
Travel and tourism provide
many different services to
satisfy customer need and
wants (Aggett and Busby
2011). Most of the destination
of tourism is increased due to
With the help of Travel and
tourism and hospitality sector,
the customer will satisfy more.
Services are like
transportation, house, food
and many different facilities
are provided by the hospitality
to satisfy the customer need
and wants (Aggett and Busby
2011). And they also try to
solve their problem related to
their services.
Some of the points which will
tell the interrelations of
hospitality and travel and
tourism:
Increased Sales –
The Hospitality industry tries
to satisfy the customer need
and wants by given them some
services. With the help of this,
the sale of the business will
increase rapidly.
For this Travel and tourism
have to provide some kind of
services to their target
customer (Aggett and Busby
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through which the growth of
the business will increase fast.
This is also important because
in this completion is more and
it will help to satisfy the
customer need and wants
(Aggett and Busby 2011).
Services are like
transportation, house, food
and many different facilities
are provided by the hospitality
to satisfy the customer need
and wants.
an increase in hospitality.
Customer satisfaction is the
most important as per the
Travel and tourism industry.
They mainly focus on that the
customer will satisfy by their
services. The governments of
the country implement some
rules and regulation on
tourism for their satisfaction
(Aggett and Busby 2011).
And also provides some
comfort. Travel and tourism
mainly focus on customer
satisfaction which is the most
important part of any
organization.
Travel and tourism only focus
on the traveling of the
customer (Aggett and Busby
2011).
2011).
Travel and tourism provide
many different services to
satisfy customer need and
wants. Most of the destination
of tourism is increased due to
an increase in hospitality
(Aggett and Busby 2011).
Due to this both hospitality
and travel and tourism will
increase sales.
Job Opportunity –Most of
the job are given by the
Hospitality and Travel and
Tourism (Aggett and Busby
2011). Most of the destination
of tourism is increased due to
an increase in hospitality.
Mutually benefited and
development – due to mutual
benefit between the
Hospitality and travel and
tourism sector the growth of
the business will increase and
they also identify the need of
the customer in a different
sector. The Mutual benefits of
the Hospitality and travel and
tourism sector also increase
the sale of the business
(Aggett and Busby 2011).
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TASK 2
2.1
With the help of integration, the work will be shared with their customer and resources. With the
help of two integration, the Hospitality industry maintains the resources of the integration. The
two main integration resource is Horizontal and vertical integration (Alonso and O'Neill 2011).
This is basically implemented to satisfy customer need and wants. They mainly focus on their
common goal. For proper coordination, they make use the different techniques and latest
techniques in their business. In this, the employees are trained and this is also a long time process
in the organization. To maintain the business coordination the business will reduce the cost of
the product and also operational management in integration (Alonso and O'Neill 2011).
There are 4 types of integration that are Vertical Integration & Horizontal Integration, Forward
integration, and backward integration. In the organization, only two of integration is followed
that is Vertical Integration & Horizontal Integration.
Figure 1 Types of integration
[Source: Alonso and O'Neill 2011]
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Vertical Integration – In vertical integration the organizations purchase its supplier or purchase
the different company in the distribution chain. With the help of this, the cost is low and the
profit will increase. This implements mainly within the organization as compared to others.
With the help of vertical integration the Marriott International mix their agreement with the
different organization which is basically come under distribution chain (Alonso and O'Neill
2011). Due to vertical integration, the cost of the activities is decrease that is performed by The
Marriott International. If in the organization the implementation of the vertical integration is
done then the profitability and the market share of the company will be increased rapidly
(Alonso and O'Neill 2011).
Advantages: With the help of vertical integration the Marriot Hotel decrease their cost of
production to increase efficiency. They also provide many different facilities to attract their
target audience.
Disadvantages: vertical integration is more costly as compared to anything. They will also
reduce the comfortability of the Marriott hotel.
Horizontal Integration – in this the two companies is completely different from others. They do
their work together to build a huge organization (Alonso and O'Neill 2011). These will be made
for the mutual benefit that is called horizontal integration. The two different sectors are involved
in horizontal integration. The Marriott hotel tries to make something huge for a mutual profit
with the help of the casino industry (Alonso and O'Neill 2011). The number of customers will
increase with horizontal integration who will work for a big level of the company. The revenue
of the business organization will increase.
Advantages: The higher efficiency of the Marriott hotel will increase with the help of
horizontal integration as compared to vertical integration. On the other hand, lots of scopes were
there in horizontal integration.
Disadvantages:
The main disadvantage of horizontal integration is that thy lead to a monopoly in their business.
Due to high risk, the company may not achieve its target.
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ISSUES WITH INTEGRATION
Some of the different issues which the companies have to face with the integration:
Mismanagement: In the organization, if the vertical integration or the horizontal integration is
implemented then the top manager of the company has the main responsibility to manage their
work with their employees (Aynalem et al.,2016). It is a very difficult task to manage work and
employee together in the organization. The manager of the company failed to mismanage there
work which will big disadvantages to the company.
Security- During the integration, the Marriott hotel uses different techniques to safe there data
from different issues. While in Vertical integration or Horizontal integration the possibility of
risk is more because some time the sensitive data related to the organization are leaked by
someone to make their business down (Aynalem et al.,2016).
Social Issues- This is analyzed that the casino business brings a negative thought to the customer
around them which will make a negative impact on the business. The societies have that much
power to understand the right and knowledge which will make an effective business.
Employee Resistance – Most of the employee has a habit of working with the business
environment. The Marriott hotel employee wants to work with the new techniques which are
used in their organization (Aynalem et al.,2016). Some of the employees don’t want to bring a
new culture or any trend in their organization because they face many problems while doing
some work which will decrease the growth of the business.
IMPLICATIONS OF INTEGRATION
Staff Retention- the Marriott hotel has to mainly focus on the human resources of the
management which are there for a long period of time while at the time of integration. Due to the
old staff, the retain is made less (Aynalem et al.,2016). This is said that if the staff is old then
they know each and everything in the organization related to their work. If the staff of the
organization is old then it is very useful for the future. The skilled staff will have that much of
efficiency and effective working skill to do the work in a proper manner in the organization
(Aynalem et al.,2016).
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Same Facilities – the Marriott hotel has to focus that the service which they are provided to their
customer are with low cost. And they also focused that the quality of the product should not be
less as compare to others. Quality is the main through which the Marriott hotel is famous in the
UK.
Globalization- With the help of different techniques and strategy the business can increase there
growth in the market. The Marriott hotel has to confirm that the implication of the new strategy
and the techniques are effective or not (Aynalem et al.,2016). Due to this, the sale of the
business and the profit margin of the company will increase. In the global level, the reputation
of the Marriott international hotel will increase with the help of profit maximization.
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2.2
Sometime instigations affect in a positive manner and sometimes in a negative manner in The
Marriott International hotel. On a regular basis, the changes are done in the work culture which
will affect the business organization. Depending on the effective integration there may be
positive or negative effects (Boniface, 2017).
Figure 2 Hospitality Business
[Source: Boniface, 2017]
Some of the impacts of the integration on the Marriott International hotel:
Cost integration: the horizontal and the vertical integration tell to invest their money with huge
amount for their business. With the help of this, the cost of investment in technology will
increase to provide a better quality of goods and services to their organization (Boniface, 2017).
Globalization: With the help of different techniques and strategy the business can increase their
growth in the market. The Marriott hotel has to confirm that the implication of the new strategy
and the techniques are effective or not. Due to this, the sale of the business and the profit margin
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