NELSON COLLEGE Hospitality: Contemporary Industry Analysis Report

This report provides a comprehensive analysis of the contemporary hospitality industry, using Rosewood Hotel as a case study. It begins with an introduction, followed by a PESTLE analysis to examine the political, economic, social, technological, legal, and environmental factors impacting the hotel's operations. A SWOT analysis is then conducted to evaluate the hotel's strengths, weaknesses, opportunities, and threats. The report further explores the impact of external factors on the development of operations and discusses current trends within the hospitality industry, including the impact of external factors on these trends. The analysis considers the effects of Brexit, economic stability, changing customer lifestyles, and technological advancements. The report concludes by emphasizing the importance of adapting to changes in the industry for maintaining a strong market position and achieving high profit margins. References are provided to support the analysis.

ABOUT THE
CONTEMPORARY
HOSPITALITY INDUSTRY

TABLE OF CONTENT
 INTRODUCTION
 PESTLE
 SWOT
 IMPACT OF EXTERNAL FACTORS ON DEVELOPMENT OF OPERATIONS
 CURRENT TRENDS IN HOSPITALITY INDUSTRY
 EXTERNAL FACTORS IMPACT ON CURRENT AND POTENTIAL TRENDS
AND DEVELOPMENTS
 CONCLUSION
 REFERENCES

INTRODUCTION
 In the presentation there is a discussion on the external and internal
factors of Rosewood hotel.
 The planning and measurement which the company must take so
that the competition in the market can be effective and objectives
can be achieved has to be done.

PESTLE
 It is very important for Rosewood hotel to understand the external
factors of the organization which are impacting on the working of
the organization.
 The external factors are not under control but the company can
make the decisions and planning according to them for a better
performance in the market.

CONTINUE…
Political factors
 It is due to Brexit that Rosewood has lost on a lot of loyal and
experienced employees in the performance of the organization.
 It is very important for the organization to maintain that so that the
reputation and standards can be matched.
Economic factors
 The economic stability is not present in Rosewood because they have
not been able to have a better functioning after Brexit.
 There is recruitment which is taking place so that the errors are less
and the company will be able to grow again in the market.

CONTINUE…
Social factors
 The lifestyle of the customers is changing which needs to be maintained
so that the company will be able to have a loyal market share and more
customers.
Technological factors
 There are a lot of technological changes which are coming in the
organization so that the organization will be able to have a better
functioning.
 The customers have self check in and checkout online and information
related to the organization is also found online.

CONTINUE…
Legal factors
 There are a lot of legal changes which are coming up and those
have to be followed so the working environment is healthy for the
employees and will reflect well on the customers.
Environmental factors
 There are a lot of eco-friendly measures which Rosewood has taken
which is by managing the wastage and zero carbon footprints in the
world is also a good factor for the portfolio of the hotel.

SWOT
Strengths
 The strength of Rosewood hotel is that it has established itself in
the market effectively and that is a very good factor for the
company. The organization has been able to maintain their
reputation and standards as well.
Weaknesses
 The company is not getting in changes effectively and that is
making the competitors take away the market share.
 The pricing will also have to be according to the competitors in the
market so that there is a stronger base which can be set.