Leadership, CSR, and Social Media Practices at Ledbury Restaurant

This report provides an in-depth analysis of the Ledbury Restaurant, focusing on emerging trends within the hospitality industry. It examines various leadership styles, including democratic, autocratic, and transformational approaches, assessing their advantages and disadvantages, and highlighting the transformational leadership style adopted by Ledbury. The report also explores the importance of organizational responsibility and responsible leadership, detailing how Ledbury incorporates these concepts through strategic steps and initiatives. Furthermore, it evaluates the benefits of Corporate Social Responsibility (CSR) for the restaurant and the broader community. Finally, the report assesses the impact of social media practices on customer satisfaction and the overall growth of the company, providing a comprehensive overview of the restaurant's operational strategies and their implications within the dynamic hospitality sector.

Emerging Trends in the
Hospitality Industry

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Different leadership styles and practices within organization...........................................1
2. Importance of two concepts “ Organization responsibility and “responsible leadership”. 4
3. The way CSR delivers benefits to Ledbury restaurant and wider community...................7
4. Evaluation of social media practices and its implication in context of better customer's
satisfaction and experienced...................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality and tourism is the largest sector of United Kingdom that contribute in
generating lot of employment and revenue within economy. It is one of the most growing
industry across worldwide as there are various individuals that like to tour and travel different
destination in order to have fun and enjoyment. So, company in order to earn profit has provided
various facilities to customer's so that they can enjoy their leisure time. External environment is
dynamic in nature as there are continuous changes that directly impact on growth and operation
of company operating in hospitality industry. Leader plays an crucial role in organizations by
motivating employees to work hard so that it can earn maximum revenue in limited time frame.
Nowadays, customers are forcing company to take steps towards Corporate social
responsibilities as they are part of society, so they need to provide benefits to them.
This report is about Ledbury restaurant operating in London, England that has been
opened in 2005, 16 years ago that focused on providing better quality products and services to
customer's. So, it has contained information related to different leadership styles, organizational
responsibilities and responsible leadership. Moreover, it has specified about CSR and its benefits
to organization as well as wider community. At last, it covered detailed regarding impact of
social media practices on customer's satisfaction and growth of company in hospitality industry.
MAIN BODY
1. Different leadership styles and practices within organisation
Leadership is an inspiring personality that motivate employees to enhance their overall
performance and productivity so that company can retained its market share for longer time
frame. They direct and guide individuals regarding the way particular task can be completed
thus contribute in yielding maximum outcome. So, overall it can be stated that leadership is
process of assisting employees to complete specific task in better manner for achievement of
Ledbury restaurant end goals (Rabiul and Yean, 2021). The different leadership styles that has
been used by diverse organization operating in hospitality industry can be illustrated as follows:
DEMOCRATIC LEADERSHIP STYLE
It is most common leadership style that is used by leader of hospitality industry to
manage diverse individuals so that several tasks can be completed in better manner. In this style,
leader takes opinion of employees or team member while taking any decision related to growth
and expansion of business. Thus, in democratic style, leader motivate team member to freely
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share their view, ideas and opinion that can be fruitful for company (Yaseen, Al-Janaydab and
Alc, 2018).
ADVANTAGES DISADVANTAGES
 The biggest advantages of making use
of democratic leadership styles is that it
helps in raising morale and motivation
level of individuals.
 Another advantages is that leader get
innovative and creative idea regarding
the way operation can be made more
better.
 It can be stated that large number of
individual s may not be agreed to
particular idea or point of view.
 At the same time it is difficult to
maintain coordination between diverse
range of individual to work as team for
common goals.
AUTOCRATIC LEADERSHIP
In this type of leadership style, leaders does not incorporate points of view of employees
rather than solely take all decision that can be good for organization. There are numerous leaders
in hospitality organization that are making use of autocratic leadership styles in which they
command order which needs to be followed by subordinate. Thus, such leaders have enough
skill, knowledge, experienced as well as capabilities to take decision that can be helpful for
growth and development of company (Reunanen and Kaitonen, 2017).
ADVANTAGES DISADVANTAGES
 Contribute in faster decision-making as
leaders is solely responsible for taking
all decision that can be helpful in
achievement of end goals.
 Leaders is more experience and
knowledgable so it can effectively
handle the situation and contribute in
smooth operation of business.
 On the other hand it can be stated that
autocratic leadership style is rarely
effective as employees get dissatisfied.
As leaders does not take their view
while making any decision.
TRANSFORMATION LEADERSHIP STYLE
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It is another leadership styles which has been used by leaders of hospitality industry to
inspired individual to make the best use of their overall capabilities and skills so that company
can retained its market share. The leader encourage, motivate as well as inspired individuals to
bring new, innovative and creative ideas that could helps in shaping growth and expansion of
organisation. Therefore, it transforms its style of leadership as per situation and circumstances so
that company can easily adapt to particular change and retained its positioning (Child, 2018).
ADVANTAGES DISADVANTAGES
 Transformation leadership styles helps
company in quickly adapting to
external changes thereby leading
competitive positioning.
 It contributes towards learning and
development of employees as leaders is
quickly changing its strategies so that
company can grow and expand.
 The disadvantage of transformation
leadership styles used by leaders of
hospitality industry is that it has to
continuously communicate with
employees.
 Another disadvantage is that it is too
risky as well as disruptive as leaders
wants to change its strategy which may
not be fruitful.
So, from the above analysis of various leadership styles that are used by leaders of
different company it can be stated that it has both advantages and disadvantage. Therefore,
leaders needs to make use of them as per the mission, vision and purpose of organisation. The
type of leadership styles and practices that are used by leader of Ledbury restaurant to enhance
overall profitability of company is transformation. Such as:
Leaders of Ledbury restaurant focused on brining positive changes with organisation by
motivating employees to give their best efforts so that company can enjoy maximum revenue in
future circumstances. Moreover, leaders of company have key features like they are more
passionate, dedicated, determined, energetic and enthusiastic towards their work. All these
special characteristic of leader has contributed it to take steps towards brining necessary changes
and innovation within organization so that end objectives can be achieved. Leaders of Ledbury
restaurant is involved in the process, at the same time provide appropriate support and guideline
regarding the way particular task can be completed. Thus, it can be interpreted that leaders of
company by making use of transformational leadership styles is able to enhance profitability and
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brand image of company in hospitality industry. Furthermore, it contributes in providing more
room to employees to think about new and creatives method that they can use in order to
promote expansion of business.
Ledbury restaurant is huge organisation that has diverse range of employees that belong
to different culture or have different belief, value and preferences. Therefore, in context of multi
culture leader of company has followed practices to recognized and respect each individuals so it
is motivated to make optimum utilization of its capabilities and skills for benefits of firm.
Thereby, leader by promoting equality while performing its several tasks is able to handle
individuals that belong to diverse and promote growth of company in hospitality.
2. Importance of two concepts “ Organisation responsibility and “responsible leadership”
Organisation responsibilities describe as actions and practices that are performed by
organisation by taking into accounts interest of stakeholders expectations such as economic,
social and environmental. In another words, ethical behaviours that organization pursue while
running its business operations so that no harm can be caused to any individual in any
circumstances. Therefore, it is responsibilities of organisation to take steps towards interested
stakeholders of company for its growth and expansion. Acting responsibly by taking steps
related to protection of environment as well as natural resources so that maximum value can be
delivered to customer's at minimum time frame,
On the other hand, the another concepts is about responsible leadership is that it make
all decision by taking into interest or view points of all stakeholders like customer's, employees,
environment and community. So it is not just about caring of everyone rather than making
decision that are fruitful for organization as well as people living in wider community. Leaders
is an individual that has direct contact with employees so it can easily understand the way they
can be motivated to work hard (Lewis, 2019). Business leaders are committed to society as well
as take necessary steps to foster culture that contribute innovation, reward employees to give
their best so that company can retained its positioning in hospitality industry.
Strategic responsibility management model is used to explained organization
responsibilities that is taken by Ledbury restaurant while operating its functions for achievement
of end goals. So, Application of both concepts in context of restaurant can be illustrated as
follows:
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Steps 1: Likewise company has created visions to provide qualitative services to customer's by
making optimum use of resources.
Steps 2: Ledbury restaurant has devoted time as well as efforts to understand stakeholders
preferences thereby prioritizing them so that they are happy and satisfied to work for growth of
company.
Step 3: Various initiatives has been taken by Ledbury restaurant such as develop infrastructure
and provided appropriate facilities where they can have fun and enjoyment. Contribute in
generating employment as well as revenue by providing job to numerous individuals.
Steps 4: Company as responsible organization has raise internal awareness among employees
through organizing training and development programs. Thus, appropriate guidance, support and
communication of information related to steps that they need to take for sustainability of
environment to individuals has helped company in becoming socially responsible.
Steps 5: Moreover, Ledbury restaurant has also taken actions related to the way various
operation in the business will be completed. It has continuous measure all the process in order to
avoid wastage of resources so that more value can be delivered to customer's in limited time
frame (Albers and Suwala, 2021).
Steps 6: Lastly it can be stated that company has provided crucial information related to CSR
activities taken by Ledbury restaurant through its website and other sources so that stakeholders
can be informed and company can retained competitive positioning.
On the other hand, the activities that are undertaken by responsible leaders of Ledbury
restaurant can be stated as:
Direction: The first steps that has been taken by leader of restaurant is that it has direct
employees regarding the way particular task will be completed. It has share all crucial
information related to aim, value and mission of company that has motivated employees to give
their best for benefit of organisation.
Engagement: Ledbury restaurant leaders is highly engaged and dedicated towards its job duties
which it used to motivated employees to work hard so that company can enjoy higher
profitability. Moreover, it has encourage employees to share their feedback or view so that
necessary changes can be made in operations for better outcome.
Alignment: Another key steps that has been taken by leader of Ledbury restaurant is that it has
aligned employees to work as an team rather than individuals for achievement of goals. Thus, it
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has clearly each individual about their respective task and responsibilities within firm and the
way it can lead in customer's satisfaction (Yaseen, Al-Janaydab and Alc, 2018).
Renewal: It can be stated that the leader of restaurant has always focused on creating and
maintaining learning and welcoming culture so that innovative and better ways can be find to
deliver services. Therefore, it coordinates diverse individuals as well activities, decision towards
the main objectives of company.
Implication for private, public and third sector institutions
From the above study, it can be stated that organization responsibilities as well as
responsible organisation have various implication on private, public and third sector institution.
Such as:
Private: These are enterprise that are mainly operated in order to earn profit by selling products
and services that meet customer's expectancy. Organization responsibilities of private firm is to
ensure that it deliver more and more value to customer's and does not harm stakeholders for
earning maximum revenue. At the same time responsible leader duty is to take decision that are
good or beneficial for all stakeholders of company such as customer's, employees etc. Likewise,
Ledbury restaurant as well its leaders are highly dedicated to give their best to stakeholders so
that they can remain happy and satisfied.
Public: There are some organization which are owned and operated by government and offers
good and services that are beneficial for the community. Thereby, organization responsibilities
of public firm is to develop infrastructure, facilities so that people can live better lifestyles.
While Responsible Leaders in context of public sectors follow ethical values and take view of
stakeholders such as public, employees and shareholders while taking any decision for smooth
operations of businesses (Vasilescu, 2019).
Third institution: It can be stated that voluntary organization are firm that are mainly operated
in order to provide benefits to community rather than earning. Therefore, they are mainly
incorporated all activities responsibly like provide products and services at free of cost that helps
in enhancing living standard of people. At the same time leaders also perform its duties while
abiding ethical value and moral principle for benefits of society (Yuan and et.al., 2019).
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3. The way CSR delivers benefits to Ledbury restaurant and wider community
Corporate social responsibilities can be stated as self-regulating businesses practices that
contribute enterprise to be socially accountable for its practices and performance in the external
environment. In another words, CSR is management concepts in which company integrated
environmental as well as social concern while operating its several functions as well as
interacting with stakeholders. Organization operate its function in society so it is moral duties to
undertake several steps that can be beneficial for various individuals. Like contributing in
charity, making optimum utilization of resources and investing fund in growth and development
of economy so that people can live better lifestyles (Yuan and et.al., 2019). Moreover, in recent
circumstance, people as well as government has started forcing companies to undertake social
responsibilities due to increasing pollution or harm to society caused by various firms. Ledbury
restaurant has also taken steps towards corporate social responsibilities with an motivate to
enhance customer's satisfaction and its brand image for many years. Likewise the restaurant has
tried to operate its function ethical and in sustainable manner that does not cause any negative
impact on society as well external environment. Furthermore, company has considered all rights
related to environment, society and any more so that no harm can be caused to other individuals
in any circumstance (Iglesias and et.al., 2020). Therefore, the way several activities related to
CSR benefits Ledbury restaurant and wider community can be illustrated as follows:
Improve Brand image: One of the biggest benefits of corporate social responsibilities
incorporated by Ledbury restaurant is that it contribute in building and retaining strong brand
image of company. CSR helps in generating awareness of company among maximum number of
individual residing in the society thus contribute in attracting customer's in the firm. CSR has
also contributed in motivating staff members of restaurants as they are happy and satisfied to
work with firm that incorporate social responsibilities. Thus, they delivered qualitative services
to customer's which lead in increasing reputation of company in hospitality sector.
More customers engagement or loyalty: It can be stated that customers are motivated to be
part of firm that incorporate corporate social responsibilities as it is taking steps that make their
life easier. Ledbury restaurant by promoting CSR is able to engaged more and more customer's
or retained maximum individual in the firm as they are happy and satisfied with company
operations as well as its activities (Fernández-Guadaño and Sarria-Pedroza, 2018). So it can be
stated that customer's engagement is one of the benefits of CSR activities for organisation.
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Make employees happy and satisfied: Another crucial benefits of undertaking CSR activities
for Ledbury restaurant is that it contribute in making employees of organisation happy and
satisfied. They feel proud that they are part of organisation that ensure as well as promote ethic
and moral principles while performing its several tasks within firm (MARKET, 2018). Such as
Ledbury restaurant manager has followed principles of equality that has helped in making
employees happy and motivated to work for benefits of organisation.
CSR also yield benefits to wide community that is stakeholders of Ledbury restaurant
such as customer's, employees, government and hospitality industry. Such as it can be stated that
CSR helps in making optimum utilization of resources, development of technology and
infrastructure and economic development. So, the way CSR activities of company has drive
benefits to wider community can be stated as follows:
Economic development: The first and foremost benefits which has been enjoyed by wider
community is economic development. Such as Ledbury restaurant by operating its function has
generate employment in hospitality industry for individuals that have better talent and
capabilities to complete specific task (Gond, Cabantous and Krikorian, 2018). Moreover,
company through its operations has contributed in generating revenue thereby contributing in
GDP of country and attracting more tourist visitors in near future.
Development of infrastructure and technology: Another benefits of CSR activity undertaken
by Ledbury restaurant is that it lead in development of infrastructure and technology. For
examples: the restaurant has innovative facilities that helps in delivering better services to
customer's. It has well infrastructure and make use of digital technology to attract customer's that
has contributed in development of technology and infrastructure facilities in the society thereby
making live of people more easier.
Optimum utilisation of resources: There are various other benefits gained by Ledbury
restaurant by putting steps towards corporate social responsibilities likewise it contributes in
making optimum utilisation of resources. The company has tried to make the best use of its
resources in order to deliver maximum value to customer's in minimum cost. So, CSR activity
undertaken by company has contributed in protecting natural resources and environment of host
country (Kim and et.al., 2019). Thereby, leading sustainable tourism development in UK so that
more and more tourist are attracted to visit in near future for satisfaction of their respective
needs.
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4. Evaluation of social media practices and its implication in context of better customer's
satisfaction and experienced
In recent scenario, there are numerous individuals that are making use of social media
platform to have fun, enjoyment and entertainment and for any other purpose. Growing craze of
social media such as Instragram, Facebook, You tube and other platform has provided
opportunities to company to attract maximum customer's in limited time frame. Therefore, there
are large number of organization in Hospitality sector that has decided to make use of social
media practices in order to enhance customer's satisfaction and experience (Kane, 2017).
Likewise, the Ledbury restaurant has also made use of social media practices to attract and
retained customer's within organization for longer time frame. So, the way social media
practices used by company has impacted on customer's satisfaction as well as experienced can
be illustrated as follows:
Gathered information about customer's: The first steps that has been taken by company
related to social media is gathering necessary information about customer's taste, preferences
and behaviours. This practices have helped it in framing strategies as well as action that Ledbury
restaurant could use in order to motivate and retained customer's within organisation. Moreover,
it is able to make necessary changes in its products and services so that customer's satisfaction
can be meet beyond their expectancy (Leonardi and Vaast, 2017). Thereby, it can be stated that
this social media practices has yield in fulfilling needs of customers of Ledbury restaurant and
its profitability.
Devote time to select best channel: Another social media practices that has been adapted by
Ledbury restaurant to enhance its profitability and market share is that it has devoted time as
well effort to select channel for promotion of organization. There are different social media
channels such as facebook, twitter, Instagram and others that are used by company to inform
customer's about services that are offered by organization. So, it has helped customer's in taking
appropriate decision to have services of specific company in order to satisfy their respective
requirements (Vijay and Srivastava, 2019). For example: Ledbury restaurant has provided
necessary information on its official website, make use of content marketing to inform
customer's.
Make use of image and better content: Ledbury restaurant in its social media practices has
emphasised on creating better content that include necessary information about the company and
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its services. Furthermore, appropriate image and hastags has been used by company in its social
media practices so that people are more attracted and motivated to be part of it rather than other
enterprise operating in hospitality sector. So, it can be illustrated that image, price and other
necessary information arrange in better manner has provided ease and comfort to customer's to
understand the same and take decision to purchase in order to fulfil their respective requirements
(Pavlik and et.al., 2019.).
Taking feedback from clients: Company while making use of different social media platform
to operates its function has also focused on taking feedback from clients. It has encouraged
people living in society to share their experience through like, comment and share. Moreover
they are free to share their problem or key issue that they have faced while having services of the
restaurants (Lepik and Murumaa-Mengel, 2018). Thus, it has helped manager of Ledbury
restaurant in understanding existing needs and preferences of people and finding alternative
method about the way they can be resolved or fulfilled. So, overall it can be interpreted that this
social media practices has helped company in enhancing customer's satisfaction level and loyalty
to maximum extend.
Monitor the conversation rates: It is also one of the practices that has been used by Ledbury
restaurant to grow and expand its business operations in hospitality industry of United Kingdom.
Company continuous monitor the conversation rates in order to identify that number of people
that has been converted as customer's of company. Through monitoring the conversation rates,
company is able to identified as well as improve its strategies so that quick as well as better
services can be provided to customer's in limited time frame. Thus, overall this practices has
contributed company in improving its operations and strategies so that maximum benefits can be
yield by organisation (Du Plessis, 2017).
So, from the above study related to social media practices and their implication on
customer's satisfaction and experienced it can be stated that Ledbury restaurant has contributed a
lot. It has tried to make the best use of social media to generate awareness of company in minds
of millions of customer's that are living across worldwide (Gandell and Piven, 2018). Moreover,
it can be stated that social media practices used by company has helped it in building strong
brand image of company.
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CONCLUSION
From the above report it can be concluded that leadership is important elements of
organisation as it is specific individual that motivates and inspired diverse range of people to
work hard so that company can retained its competitive positioning. Ledbury restaurant leaders
has make use of transformation leadership styles in order to promote innovation and creativity
within organisation. Its inspiring personality influence workers of company to stay happy and
dedicated towards their work so that company can enjoy higher profitability and market share.
Moreover it can be concluded that there are various responsibilities of organisation towards the
society such as it has to provide more valuable products and services at reasonable rates, needs
to abided to all laws and legislation while operating business.
On the other hand, responsible leadership is also important concept as in this leader
behave in ethical manners likewise treat all individual equally. Furthermore, with increasing
pollution in environment and unethical practices of firm corporate social responsibilities has
become necessary for smooth operations of businesses. So it is moral duty of company to take
actions towards CSR so that people living in society can have better lifestyles and stay happy. At
last, it can be summarized that Ledbury restaurant by making use of different social media
practices has improved customer's satisfaction level and experienced.
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