External Factors and Trends in Hospitality: Bristol Hotel Analysis

This report provides a comprehensive analysis of the hospitality industry, focusing on The Bristol Hotel. It begins with an introduction to the industry and delves into an analysis of external factors such as political, economic, and social influences. A SWOT analysis is conducted to evaluate the hotel's strengths, weaknesses, opportunities, and threats, and the impact of these factors on decision-making is assessed. The report further examines the impact of external factors on the development of The Bristol Hotel, including the effects of Brexit and COVID-19. Current and potential trends in the hospitality industry, such as digital locks, contactless payments, and smart rooms, are then discussed, along with an evaluation of The Bristol Hotel's ability to adapt to these trends. The report critically evaluates the impact of external factors on both current and future trends, and development in the hospitality sector, concluding with a summary of the key findings and recommendations.

Table of Contents
About the Contemporary Hospitality Industry

Table of Contents
• INTRODUCTION
• External Factors analysis
• SWOT analysis and their impact on decision making
• Evaluation of the impact of external factors on the development of Franklin hotel
• Current and potential trends in hospitality industry
• Evaluation of the ability of Franklin hotel to develop products and services as per the
recent trends
• Critical evaluation of the impact of external factors on current and potential trends and
development of hospitality industry
• CONCLUSION
• REFRENCES

INTRODUCTION
The hospitality industry has to directly interact with consumers in order to provide them
effective services which is one of the reasons behind high influence of external factors
on the hospitality industry. This presentations includes affect of external factors on
development of hospitality business and SWOT analysis of The Bristol Hotel. Existing
and future trends of the hospitality industry are evaluated in this presentation along with
ability of The Bristol Hotel to develop products and services to meet existing trends.
Critical evaluation of impact of external factors on existing and future trends and
development in the Hospitality industry is also given in the presentation.

External Factors analysis
• Political factors
• Hospitality industry relies on EU migrant workers to
complete the staffing needs of thee sector. The British
government has exited the EU with the execution of Brexit and
changes in migrant legislation has affected availability of
skilled labour in UK (‘I can’t recruit chefs’: Brexit and Covid
plunge hospitality into crisis, 2021). Brexit and its impact on
skilled labour is the main factor affecting development of
business enterprise in UK.
• Positive impact: As the availability of skilled workforce
decreases, presence of experienced and qualified staff at The
Bristol Hotel will provide the firm competitive advantage and
assist in development.
• Negative impact: The lack of migrant labourers in British
hospitality sector will increase labour costs.

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Economic factor
• The drastic impact of COVID-19 on British
economy is the primary economic factor affecting
hospitality industry. Vaccination rollouts by the
government and removal of restrictions provide
opportunity to hospitality firms for economic
development.
• Positive impact: The Bristol Hotel can exploit the
removal of COVID-19 restrictions and attract
visitors with special offers.
• Negative impact: The reduction in daily revenues
per Hotel room after the pandemic increase
difficulty for The Bristol Hotel in recovering from
economic slowdown in hospitality industry
(Covid-hit UK hotels unlikely to recover for four
years, says PwC, 2020).

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• Social Factors
• The British heritage associated with
Bristol is the main social factor affecting
Hospitality firms located in Bristol.
• Positive impact: The Bristol Hotel can use this to
their advantage and attract tourists by promoting
local culture.
• Negative impact: Unbridled usage of cultural
heritage to promote hospitality firms can lead to
damage of cultural heritage.

SWOT analysis and their impact on decision making
Strength
• It turned out that this hotel is very
concerned about the safety of our guests.
They made sure that their guests felt safe
in the hotel.
• The hotel is very focused on food and its
quality.
• The hotel will also be responsible for
ensuring that its employees maintain a
high quality of medical care.

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• Over the past few years, it has successfully
combined many technology companies to
improve its results and build a reliable supply
chain.
• In addition, the company is very friendly and
offers its customers the services of a fitness
centre, which is very useful, since consumers
choose such services at the time of choosing
a place to stay in the hotel.

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Weaknesses
• There are gaps in the range of products sold by the company. This lack of choice
can lead to local competition in the market.
• An organizational structure where only the current business model works, so it is
limited to developing into related product categories.

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Weaknesses
• Another weakness of the company was the high VAT rates, so it is very expensive,
and in some countries it is unfair to apply tax breaks for the hospitality industry.
• A company does not retail if many buyers do not know it as well as the relevant
accommodation provider in London.

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Opportunities
• The company also has the opportunity to raise money by organizing a number
of business meetings and private events at the hotel.
• New consumer behavior styles with the opening of a new market for Bristol
Hotel . This is a great opportunity for companies to discover a new source of
income and get involved in new product categories.

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Threat
• The ever-changing nature is to move, incur great danger, how will it be able to
help you in business, at a loss, and change the number of customers by Bristol
hotel.
• New technologies that are being developed by its competitors, or the rape of
the market, can become a significant threat to the industry in the future and in
the future.