Contemporary Hospitality Industry Analysis: Bull Hotel's Strategy

This report analyzes the Bull Hotel's strategic approach to entering the Asian hospitality market. It begins with an introduction and proceeds to a PESTLE analysis, examining political, economic, technological, and environmental factors influencing the hotel's operations. A SWOT analysis highlights the hotel's strengths and weaknesses, while also identifying opportunities and threats. The report then delves into factors affecting demand and supply within the hospitality industry, followed by an exploration of current trends, such as technological innovation and sustainable tourism. It details methods employed by the Bull Hotel to adapt to these changes, including the use of social media and the promotion of ethical practices. The report concludes with a summary of findings and provides references to relevant academic sources. The analysis aims to provide insights into the Bull Hotel's ability to sustain and grow its business operations in a competitive market.

The Contemporary
Hospitality Industry

Introduction
Pestle analysis
Swot analysis
Factors effective demand and supply in hospitality industry
Current trends and development in hospitality
Various method that are used by bull hotel to responds all
current changes in hospitality
Conclusion
References

INTRODUCTION
Bull hotel is planning to enter into ASIA market in order to earn
more profitability and customer’s satisfaction.
Therefore it can conducted analysis of external and internal factors
to formulate effective strategies for growth and sustainability of
firm.
Various current and potential trend and development in hospitality
industry have been analysed in this presentation so that company
can effectively attained its objectives.

PESTLE ANALYSIS
Political factors: Tourism is most important for Asia so various firm planned to
establish their business or make investment in tourism and hospitality industry so
government in order to protect local communities have put certain restriction. So, it
can be stated that restriction imposed by government can impact negatively on The
bull hotel as it have to follow all policies, rules and regulation for establishment and
expansion of business.
Economic factors: It can be stated that tourism and hospitality industry helps in
generating lot of employment opportunities for people so that they can live better
lifestyle.

CONT.
Technological factors: Most of the customers are using social sites
such as facebook, Twitter and Instragram to compare and contrast
between different restaurants, hotel and resort on term of price,
facilities and services offered by each of them. Therefore, Bull
hotel have used such innovative technology to promote or create
awareness among customers regarding hotel its products and
services to sustain and grow in competitive environment.
 Environmental factors: There are limited resources in
environment so the bull hotel has to promote sustainable tourism or
take steps in CSR activities so that need of customers and local
communities can be fulfilled.

SWOT analysis
Strength: The bull hotels have always focused to provide
better and qualitative services to customers so that they can
make purchased again and again for fulfilment of their
requirements. Therefore strength of bull hotel lies in its
services which its render to customer and strong presence in
market since many years.
Weakness: Company have not sufficient employees that have
specific skills to render services to customers that have lead to
high turnover and decrease in customers satisfaction. So, bull
hotel need to improve its management styles in order to
retained employees satisfaction and loyalty for growth of firm.

Factors effective demand and supply in hospitality
industry
There are various factors that affect demand in hospitality industry such as income
level of customers, marketing strategies that are used by enterprise to induce people
and preference or their interest level and social background to which they belong.
 On the other hand supply of various services in hospitality depends upon actual
demand, number of tourist, growth rate in industry and availability of tourism and
hospitality organisation in specific country.

Current trends and development in hospitality
Due to digital transformation various methods are used by different
organisation to deliver services to end user so that it can gain competitive
advantage. Such as
 Innovation in technology: People are using innovative technology to get
information about different hotels and services so that they might choose best
option out of various alternatives for satisfaction of their personal
requirements.
Sustainable tourism: Another current trend is sustainable tourism in
hospitality industry as there is limited resource in environment so they have
to be effectively utilised so that future generation can enjoy. Government
have also introduced various laws related to sustainable tourism so that no
harm can be caused to resources or people living in society.

Various method that are used by bull hotel to responds
all current changes in hospitality
Different method that were used by bull hotel to respond to recent changes and
development in technologies are use of social media to market or promote services
of company to wide range of customers within limited time frame and cost.
 Next steps that have taken by Bull hotel for sustainable tourism is that protect
environment resources as well as generation of employment opportunities for
economic growth.
It have also follow ethical practice while rendering services to customers in order
to grow and survive in market for longer period of time.

CONCLUSION
 It can be concluded from above analysis that there are
various internal and external factors that have adversely
impacted Bull hotel operation and strategies related to
entrance into new market such as ASIA.
 There are various changes and development in hospitality
industry that have been effectively managed by Bull hotel to
sustain and grow its business operation for long period of time

REFERENCES
Elston, J. N., 2018. Management accounting in the hospitality industry: a systematic
literature review (Doctoral dissertation).
Modica, P. D and et.al.,. Consumer perceptions towards sustainable supply chain
practices in the hospitality industry. Current Issues in Tourism, 23(3). pp.358-375.
Camilleri, M. A., 2020. Strategic corporate social responsibility in tourism and
hospitality. Camilleri, MA, Strategic Corporate Social Responsibility in Tourism and
Hospitality. Sustainable Development, pp.1-3.
Guillet, B .D., 2020. An evolutionary analysis of revenue management research in
hospitality and tourism. International Journal of Contemporary Hospitality
Management.
Leung, R., 2020. Hospitality technology progress towards intelligent buildings: a
perspective article. Tourism Review.
Tarí, J. J and et.al., 2019. Heterogeneous adoption of quality standards in the hotel
industry: drivers and effects. International Journal of Contemporary Hospitality
Management.