This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the Portavadie Hotel as a case study. It begins with an introduction to the industry's significance and then delves into a PESTEL analysis to assess the political, economic, social, technological, environmental, and legal factors affecting the hotel's operations. A SWOT analysis is conducted to evaluate the hotel's strengths, weaknesses, opportunities, and threats. The report examines the impact of external factors, such as the COVID-19 pandemic, and discusses current trends like sustainability, local experiences, healthy lifestyles, and technological advancements. It explores the hotel's ability to develop services and products in response to these trends and the influence of external factors on potential and current developments. The report concludes by emphasizing the hospitality industry's growth and the skills needed for success, referencing relevant academic publications.
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