Hotel Growth: PESTLE, SWOT, External Factors & Trends Analysis

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on hotel enhancement strategies. It employs PESTLE and SWOT analyses to evaluate external and internal factors influencing hotel growth. The report examines the impact of political and present trends on hotel design and development, emphasizing the importance of adapting to technological advancements, evolving customer preferences, and regulatory changes. It also explores the potential for hotels to leverage employee expertise and digital solutions to enhance customer experience and operational efficiency. The conclusion underscores the significance of understanding these factors to achieve sustainable growth and meet customer demands in the competitive hospitality sector. Desklib offers a range of similar documents and study resources for students.

Contemporary Hospitality
Industry

Table of contents
 Introduction
 PESTLE aspects which affects enhancement of hotel
 SWOT analysis of hotel
 Impact of external aspect on enhancement of hotel
 Implication of political and present trends
 Potential to design to fulfil trends
 Impact of external factors on political and present trends in development of hotel
 Conclusion


Introduction
Hospitality industry is broad range of
service industry that focuses on the
effective customer experience and
growth in the market. Hotels and other
professions in the service industry
provide the services as per the demand
of their customer and growth of the
actual profitability in the market

PESTLE aspects which affects enhancement of hotel
PESTLE analysis is the tool
that businesses use to
analyse the external factors
of the dynamic business
environment that have
impact on the growth and
profitability level. Also there
are various factors that can
help the business to gain
competitive advantages in
the business. Below is the
explanation of these factors
in the context of Hotel
Home House.

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Political factors:
This factor refers to the effect of
political situation on the business and its
growth in the market. In the context of Hotel
Home House, political stability of UK, can
help its business to gain better opportunity in
the market. Whereas the situation of Brexit
could increase the level of competition and
growth customer base of Hotel Home House.

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Economic factors:
This factors refers to the impact of economic
condition of the country on the particular industry
and organization. In the context of UK the
economic condition of the country is stable and this
could be an opportunity for the business of Hotel
Home House. Also the citizens of the country have
high disposable income rate that can helps the
business to get effective growth in the market.

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Social factors:
This refers to the different attributes
and culture of the people and its impact
on their buying decision making process.
in the context of Hotel Home House,
hotel analyse the different culture and
attributes of the population so that they
can provide them effective services and
test according to their preferences.

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Technological factors:
This refers to the impact of latest technology or
technology changes on the business and its
growth. the Hotel Home House ensure that they
follow all the technological trends in the
business to gain effective growth and
profitability in the business. Also this can helps
the business to gain better objectives and
growth in the hospitality industry.

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Legal factors:
Hotel Home House ensure that they follow all the rules and
regulation of the government so that they can gain better growth
and profitability of the business in the market. Also they ensure
the level of capabilities of business operations that ensure the
effective growth of customer’s base.

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Environmental factors:
all the rules and regulation of the government to protect
the environment and growth of environmental
resources. Hotel Home House follow all the necessary
protocols that helps them to save the environmental
resources.
.

SWOT analysis of hotel
SOWT analysis of Hotel Home House:

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Strengths: Hotel Home House
is one of the largest chains of
hotel industry that provide
effective services and product
to its guests. It helps the
business to attract high
professional group of the
individuals.