LT6078GN - Hospitality Trends: Leadership, CSR, and Social Media Use

This report examines emerging trends in the hospitality industry, with a focus on leadership styles, organizational responsibility, corporate social responsibility, and the impact of social media. It analyzes different leadership styles, including transactional, transformational, laissez-faire, supportive, and autocratic, with a specific focus on the leadership style utilized by The Ritz London. The report further explores organizational responsibility and responsible leadership, highlighting their contribution to a corporate leadership system. Additionally, it discusses the benefits and risks associated with social media in the hospitality industry, providing strategies to overcome potential challenges. The report uses The Ritz London as a case study to illustrate these concepts and their practical application.

EMERGING TRENDS IN
THE HOSPITALITY
INDUSTRY

Table of Contents
Introduction.....................................................................................................................................3
Main body.......................................................................................................................................3
Leadership style at hospitality industry .....................................................................................3
Leadership traits .........................................................................................................................3
Different types of leadership ......................................................................................................4
Leadership style utilized by the ritz london. ...........................................................................5
Organisation responsibility and responsible leadership leads to corporate leadership system...6
Organizational responsibility ............................................................................................6
Responsible leadership......................................................................................................7
Corporate social responsibility ..................................................................................................8
Social media in ritz london ......................................................................................................10
Social media benefits................................................................................................................10
The risk involved in social media. ...........................................................................................11
Strategies to overcome with the risk ........................................................................................11
Conclusion....................................................................................................................................12
References.....................................................................................................................................13

Introduction
In this competitive era, most of the business are offers range of tools and techniques in
order to stay ahead in a competition. That is why, it is necessary for the companies to implement
the effective tools in order to improve the business performance. Similarly, the study will shed a
light upon different styles used by the company’s leaders in order to improve the performance.
The chosen firm for this report is ritz hotel in london which is one of the top hotel in uk and
offer range of services to the customers which includes bars, restaurants and dining area, spa and
gym. Further, the company also offer services at low price and that is why, it has a brand image
with strong customer base. The report will explain different leadership styles along with traits in
order to determine which style is opted by company’s leader to attain the specific goals of a
business (Aboramadan, 2020). Along with that the report will examine the organizational
responsibility and leaders that give assistance in providing competitive advantages in the
marketplace. Furthermore, the report will discuss the corporate social responsibility in context
of the organization and also highlight the benefits for the success of the company. In the last the
study reflect the benefits and risk of the social media as well as provide solution in order to deal
with the challenges.
Main body
Leadership style at hospitality industry
Leadership refers to the plans of action which the organisation utilized in order to provide the
proper guidelines and lead the employees of the organisation in order to grow in domestic as
well as international marketplace. The leader of the organization give assistance accomplishing
the goal of the company in effective as well as efficient manner. Along with that the manager
bring the positivity in the company and help in satisfying the large numbers of customers as well
as employees of the organization (Al Khajeh, 2018). The manager of the company provide right
path to perform the job role of individual person in adequate style. Moreover, the leader is
responsible for providing training and development programme to the workers of the
organization in order to enhance the skills and knowledge of the individual person. The leader of
the company is capable enough to mage all the function and operation of the company for the
long period.

Leadership traits
Leadership trait refers to the quality of the individual person that bring the effectiveness in the
organisation (Book, Gatling and Kim, 2019.). Apart from that with the leadership trait the
individual person is able to deliver the competitive advantages in the marketplace. The
leadership plays essential role in enhancing the productivity and profitability of the company .
Some of effective leadership traits are mentioned as follows:
 Effective communicators: the leader of the organization are good communicate as they
deliver the proper understanding and guidance to the people of the company. With the
effective communicational skills the individual person resolve the issues of the workers.
 Responsible and answerable: the leader is responsible for the proper management and
functioning of the company. The leaders of the organization control and monitor the
employees of the organization. Along with that the manger of the company is answerable
for the positive and negative impact on the organization (Arasli, Altinay and Arici,
2020.).
 Self-motivated: the leader is self-motivated personality which also encourage the
employees to enhance the engagement for the good workflow of the company. Along
with that the successful leader do not deliver the impact of personal problem on the
professional life.
Different types of leadership
The leadership is bifurcated into various part as per the skills, knowledge and capability of the
individual person in an appropriate manner (Farmaki and Pappas,2022). The different leadership
styles that the leader used in order to boost the value of the company are mentioned as follows:
Transactional leadership style: this style is considered as the most appropriate style of the
leadership as it deliver assistance in providing satisfaction to the employees of the company. In
order to increase the engagement of the workers the leader provide rewards and punishment for
the better performance. For instance the leader of the hilton group deliver the feedbacks to the
workers in order to appreciate them and provide rewards for better engagement. Basically the
manager of the company influence the workers by creating the specific and measurable aims and
objectives of the company (Font and Lynes, 2018). Due to that the employees of the company is
able to perform the job role in right way.

Transformational leadership: in this style the leader of the organisation bring the positive
environment and create values for the workers working within the company in context to fulfil
the individuals needs. For the beneficial changes in the workers the manger provide knowledge
to the employees that encourage them to contribute in the goodwill of the company (Jawabreh
Mahmoud and Hamasha, 2020) . Along with that the manager of the company treat the workers
as the assets of the company rather than giving feeling of being liability on the organisation.
The phil;ton group utilized both the styles transformational and transactional in order to deliver
support and competitive advantages in the marketplace.
Laissez-faire leadership: the responsible person of the company hand over the roles and
responsibility to the workers according to the skills and knowledge of the individual person for
bringing the positive changes at workplace. It provides help in bringing the creativity and
innovation within the organization. The leader utilized this leadership style when the
organization is having adequate skilled and experienced workers within the organisation.
Moreover, the manger allow the workers to take essential decisions on the behalf of the
responsible person or the company in fair manner (Kim, and Jeong, 2018). The landmark london
also utilized this leadership style within the hotel.
Supportive leadership: this is the appropriate leadership style that every manager of the
company should use in order to grow in domestic as well as international marketplace. The
leader is highly concern about the employees' satisfaction. In order to deliver the support to the
employees of the organization the manger understand the personal as well as professional issues
of the workers. Along with that the leader determine the needs and wants or the requirement of
the employees in context to boost the productivity of the company.
Autocratic style: it is the leadership styles that many of the hotels utilized in order to increases
the values of the company in the marketplace (Kumar and Siddiqui, 2021). The manger of the
company monitor and control the individual person working within the company as per the
performance of the workers. Moreover, the manger of the company take the decision
individually after the analysation of the performance.
Leadership style utilized by the ritz london.
The ritz london is leading the market of the united kingdom in appropriate manner with the
assistance of leadership style used by the manger of the company. The manger of the
organization utilized the autocratic leadership style for the better performance of the company

and deliver opportunity to the workers to enhance their skills and knowledge for the welfare of
the organization as well as person (Kužnin and Walker, 2017). Due to that the employees are
confident enough to perform the job role in right way and become enthusiastic regarding work.
Organisation responsibility and responsible leadership leads to corporate leadership system
Organizational responsibility
The organization is having wide variety of the responsibility related to the workers and
employees of the organization in effective as well as efficient manner. The organization is
responsible for managing all the function of the company in effective as well as efficient
manner. The responsibility of the organization allow the company to expend its presences all
over the world in effective and efficient manner. Moreover, it gives assistance in defeating the
competitors of the company by offering lots of competitive advantages in the market place. The
main responsibility of the organisation is to protect the environment in appropriate manner. In
context to that the company utilized recyclable products in the hotel. Along with the hotel
consume only eco-friendly product in order to satisfy the consumer that also increase the value
of the company (Liang and et.al 2017). Moreover, the company main responsibility to bifurcate
the job roles as per the skills and knowledge of the workers working within the firm which leads
to corporation and coordination in the company. Due to that the company is able to accomplish
the goal of the company in successful manner. Another responsibility of the company is to
determine the engagement of the employees as well as function of the company is working in
the proper manner or not. Due to that the company is able to improve the performance of the
employees and able to deliver the proper services to the consumer which attract the buyers or the
visors toward the company in context to squired well manges operation or services for their own
sanctification.
Along with that the company is able to create the image of the company in the marketplace .
Furthermore, it boosts up the interest of the employees for working within the organization with
all their positive efforts. Organizational responsibility is to increase the job satisfaction of the
employees that encourage them to increase the sales of the company. In context to that the ritz
london make sure that the employees are taking proper precaution for the health and safety. As
the company offers financial benefits for performing well in the organization to the employees it
fulfils the financial needs of the workers (Moneva, Bonilla-Priego, and Ortas,2020). With the

assistance of all the organizational responsibility the company is able to contribute in the
economy in effective as well as efficient manner. For instance when the sales or the profit of the
company increase the company become eligible for applying the taxes. Along with that the
company is continuously generating high revenue and attracting the customers from different
places. Moreover, the company also receiving positive feedbacks from the market which is
increasing the awareness among the people.
Responsible leadership
The responsible leadership analysis the performance of the company in the market and
responsible for taking major stapes in order to increase the efficiency of the company. Along
with the manger of the company provide training and development to the workers of the
organisation which increase the skills and knowledge of the individual person. Due to that the
company is able to bring the creativity at the workplace. The responsible leader boost the sales
of the company (Perera and Perera, 2018). For instance if the employees are highly skilled and
knowledgeable then they are able to address the issues of the customer in effective manner. In
the ritz london the responsible leader provide briefing to the workers which allow them to
satisfy the customer and determine the taste and preferences of the particular manner. Along
with that the manger delivers the transparency to the employees which help the company in
providing the values to the workers and customers. The leader of the company also provide
feedbacks to the employees which help them to improve the performance and boost the
engagement in effective as well as efficient manner. Moreover, the company is able to provide
the long term advantages in the marketplace as the leader continuously monitor the performance
in adequate manner. The responsible leaders of the organization determine he aims and
objectives of the company in order to boost the profitability of the company. Along with the
leader is delivering support to the workers that developing the positive environment within the
company.
As the leader provide proper guidance to the workers it leads to coordination and corporation
among the working people. The manger of the ritz organised various activities for the releasing
the stress of the workers which brings all the workers together and lead to coordination. Due to
the coordination and corporation the company is able to mange all the function of the company.
For instance if the one member is not able to satisfying the customer related to the particular

department then the other members will help out and deliver the guidance in order to complete
the task efficiently (Perera, and Perera, 2018). Along with that the responsible mange assign
the jobs as per skills and employee of the organisation and provide direction that allow them to
accomplish the goal of the company. For instance the manger deliver the information related to
front office to front office workers. Due to that the front office person is answerable to the
workers when they asked for the front office services and never denied that increase the value
of the company as well as provide opportunity to grow in the specific departmental. Therefore,
the organization and leader take care of the working people in order to increase the probability
and productivity of the company. The organizational responsibility and responsible leader
worked as the survival factors in domestic as well as international marketplace.
Corporate social responsibility
Corporate social responsibility is defined to social responsibility that company need to follow
in order to maintain corporate self-regulation business model. Along with this, csr has grown
with the spread of socially responsible for investing the attention of ngo and ethics training
with organization. The company follow this strategy in order to protect company from
hazardous substance as well as to contribute in development of environment. Moreover, ritz
hotel is following this strategy such as there is no food wastage policy so that food is not
wasted by the customer (bae and et.al., 2021). Along with this, company also conduct
activities such as tree plantation in order to protect environment as well as blood donation
camp so that needed people can take advantage of it. These policies are mainly organized by
companies so that it can attract large customer and to avoid intervention of government and
lawsuits. The csr activities also include treating employees equally and follow business ethics
so that in can provide quality services to their customer. Although it is voluntary choices of
companies to follow this regulation at international or regional level. While conducting this
activity company should show case their culture in business operation. However, customer
nowadays spend money on companies that prioritize csr.
Moreover, while making this policy or maintaining the csr authenticity should look at
the values, business mission before implementing activities so that business goals and culture.
Along with this, csr benefit the organization by improving customer perception of brand in
the market. Due to change in business environment the company have to maintain social
image in front of consumer, employees, stakeholder in order to attract them. Thus, csr

policy allows company to maintain their market position as it is one way of promoting
company in market (hur, moon and kim, 2020). Thus, it contributes in building a positive
image that contribute in making the name of the company in social conscious and it also stand
out among the competition. In addition to this, it helps in reducing resource use, waste and
emissions that help in saving expenses as well as environment. Thus, with help of csr
company can easily lower down the utility bills and achieve saving the business. Moreover, it
helps in finding and keeping talented staff as being a responsible for sustainable business it
makes easier to recruit new employees or retaining existing ones. Along with this, employees
may be motivated to stay longer as well as reducing the overall cost of company that is
involved in disruption of recruitment and retaining. Moreover, other benefit of csr that
companies have is it helps in accessing finance as by conducting various activities it will be
easy to attract investor and it mainly invests in reputable firm. In addition to this, it attracts
positive media attention that help organization in building brand image (gillan, koch and starks,
2021). Although this, is one of the way to promote company name in the market by taking
part in community authority. Moreover, it also reduces regulatory burden in which good
relationships with local authorities usually make doing busies easier. It is also allow business
in identifying business opportunities such as new product development or service so that it can
attract large customer.
The company has various advantage that it builds trust as most of the consumer likely
to invest in organization that support and engage in the activity to improve the society by
either donating money or volunteering the company gains trust from consumers (franco and
et.al., 2020). Moreover, it enhance positive relationships as it helps in attracting employees as
csr helps in building positive work environment. It is one of the most important long term
benefits for a business and it helps organization to become more sustainable. The one
reason to become socially responsible is to reduce carbon emission and start using renewable
energy. The organization can do it by motivating their workers to turn off device when it is
not in use as well as it can turn off the light after work. Moreover, by implementing this
strategy organization can save large amount of money on extra expenses as well as by
getting recognized as being socially responsible company. However, many people think that
company have to sacrifice in order to conduct csr activities and it can lead in loss (barnett,
henriques and husted, 2020). But it is opposite it provide company with additional benefits

like improving customer range as most of the client like to invest and purchase product from
company that is socially responsible. It does encourage professional and personal growth as
when companies have culture of csr it can easily promote volunteer ism to their employees
and encourage them to donate to non-profit. The employees will feel more productive or
creative if it know that organization conduct such activities.
Social media in ritz london
In the modern era the social media is one of the effective tools and techniques which engaged
the customer in the services of the company. Basically it is computer based technology which
deliver assistance in increasing the awareness among the people and increase the value of the
company in effective as well as efficient manner. Al long with the assistance of the social media
the organisation attract the large numbers of the costumers from different market segment in
effective as well as efficient manner (Sürüc and Sağbaş, 2021.). Along with that it allow the
organisation to interact with the clients belong to different boundaries. In context to that the ritz
london utilized facebook, instagram, google, chrome etc. in order to deliver the information
related to the hotels that influence the visors to visit in the hotel in order to enhance the
experience and make the journey more memorable. The company interact with the customers
and resolve the problems and the quires in short period which provide comfortability to the
potential customers of the company. Along with that the visors are able to provide the feedbacks
to the organization which includes negative as well as positive. Apart from all that the company
determine the potential customer and target the right customers as well as market for surviving
in the market for the long period.
Social media benefits
Through the availability and utilization of the various social media platform the company is
acquiring lots of the profit and values from domestic and international marketplace. The
company is able to survive and lead the market with exclusive support of the social media to the
origination. The benefits of the social media is that the company is able to interact with the
customers and keep engage with the customers. Along with that the organization is able to make
the corporate relationship with the customers and develop the interest of the visitors in the
company. Along with that the international customer are able to reach the organization in an
appropriate manner by the help of social media platforms. Moreover, the company is able to
deliver and acknowledge the employees with the competitive advantages of the organisation.

Apart from all that it also boost the sales of the company and provide the aspect to generate the
revenue. (Sánchez-Casado, Artal-Tur and Tomaseti-Solano, 2019) Furthermore, the employees
of the organization able to improve working efficiency as they collect the feedbacks from
different people.
The company is able to address the needs and wants of the company. Apart from that the
company is able to determine the taste and preferences of the company and fulfil the trends that
the customer willing to have. Besides this company is able to prepare the employees to deal
with the forthcoming challenges. As the organization received the reviews comments on the
various social media platform the manger of the company is able to deliver the positive as well
as negative comments to the employees and exchange the ideas of others with the workers in
order to improve the brand image in the company. Moro-ever the organization become capable
to operate the function and operation of the company in appropriate manner. Along with that
also shows the presence in the marketplace. With the help of the digital platform like social
media the company track the performance of the competitors in order to defeat them. Apart from
that the company is able to deliver the loyalty programmes to the visitors in order to attract them
na built the trust by the transparency system. It also allows the organization to expend its
business ans well as network all over the world. Apart from all that the hotel bring the
innovation and creativity at the workplace.
The risk involved in social media.
There are the numerous risk that involve in the operation of social media. The risk of the social
media affect the value of the company negatively. Due to the utilization of the social media the
company face the loss of bad reputation. The negative comments on the post and the profile of
the company demotivate the other visitors to visit the hotel in order to enhance the experiences
and enjoy the vibes of the hotel. The social media deliver the negative impact on the employees
of the company also as in orders to that the workers got engaged on the social media rather
than focusing on the improvement in the performance of the individual person (Radwan, 2020.).
The negative comments also demotivate the employees of the organization. Along with that due
to social media account the company also face the issue of hacking and theft of the essential data
which is link to social media. Sometimes the organization also indulge in the various scams due
to the viruses and lead to the security issue. Some time the social media is not able to deliver

the safety to the employees and the customers of the organisation and leads to illegal activity or
conflicts among the people.
Strategies to overcome with the risk
In order to deal with all the risk and issues the company should take some major steps. For
instance in order to control the negative comment the organization should focus on the reviews
of the customers and deliver the responses to the customer in order to improve the image of the
company and motivate the other by resolving the problems of the visitors in effective as well as
efficient manner (Rasul and Hoque, 2020.). Along with that the company boost the employees'
performance by delivering the rewards and providing training programme to the workers. Along
with in order to save the data the company should utilize the digital lockers and change the
password of the social media account on regular basis.
Conclusion
From the above report it has been concluded that ritz hotel has good market image and it has
helped in attracting customer. Along with this, the study has discussed leadership that means
an ability of an individual to guide other people so that it can achieve organizational goals in
limited set of time. It has also defined about the type of leadership style that can be used by
organization in order to guide subordinate. In addition to this, ritz hotel is making use of
autocratic style in which the power of command is in the hand of manger and employee are
given with task and duties to perform.
Moreover, the company has adopted this style so that there is no chaos in the company
regarding any issues. Along with this, the study has also assessed about responsibility of
leaders while dealing with competitive advantage. The company makes product according to
taste and demand of customer in order to remain competitive. Lastly, the study has shed light
on csr policy and it various benefit that has been used by firm. It is known as social
responsibility that is conducted by company so that it can contribute towards environment.